RUB-A-DUB GRUB: DELIVEROO CREATES ‘DIP & DINE’ INFLATABLE RANGE FOR BRITS TO TREAT THEMSELVES TO A TAKEAWAY IN THE TUB
Move over pineapple on pizza. There’s a bigger, better, ‘bubblier’ debate in town because Deliveroo is launching a new accessory for the ‘eating in the bath brigade’. Deliveroo’s new ‘Dip & Dine’ inflatable range is the world's first inflatable in-bath dining solution - specially created for Brits who want to chow down on their favourite takeaway whilst they relax in a bubble bath.
- Deliveroo launches limited-edition reusable bathtub takeaway inflatables for ‘banquet bathing’ Brits in response to the trend sweeping TikTok
- The ‘Dip & Dine’ range features three different inflatables that will float the nation’s favourite takeaways, from burgers to curry or pizza.
- The launch aims to help almost half (49%) of the nation’s die-hard banquet bathers who have spilt their food in the tub with one in five (20%) admitting they’ve eaten food they’ve dropped in the bath.
- Hungry bathers can get their hands on the inflatables for FREE by placing a Deliveroo order with participating restaurants nationwide between 6th-8th March.
Wednesday, 26th February 2025: Move over pineapple on pizza. There’s a bigger, better, ‘bubblier’ debate in town because Deliveroo is launching a new accessory for the ‘eating in the bath brigade’. Deliveroo’s new ‘Dip & Dine’ inflatable range is the world's first inflatable in-bath dining solution - specially created for Brits who want to chow down on their favourite takeaway whilst they relax in a bubble bath.
The new floating ‘Dip & Dine’ dining innovation from Deliveroo comes as more people are indulging in the divisive activity of ‘banquet bathing’ (the act of eating in the bath) - a new movement that has gained traction with over a million likes on TikTok and seen celebs such as Selena Gomez, Kourtney Kardashian, Olivia Attwood, Greg James and Vogue Williams* all joining in the scrub and grub craze.
The three eye-catching ‘Dip & Dine’ inflatables - a circle, rectangle and pizza box - have been designed to keep all of the nation’s favourite takeaways from curry to burgers, pizza and more completely buoyant and soap-free in the bath. Each shape boasts an aesthetic and nautical-inspired teal and white striped design.
Deliveroo’s new inflatables are guaranteed to make a night-in even better by helping Brits devour their takeaways splash-free, as half of the bath-munchers who enjoy scran whilst they soak admit they’ve split their food in the tub (49%), resulting in food down the drain and a spoilt bath. Shockingly, 20% of the nation’s die-hard banquet bathers admit they’ve fished out and eaten food they’ve dropped in the bath in the past.
It’s sure to stir some debate as 32% of Brits who haven’t yet dabbled in banquet bathing are keen to give the new trend a try, however, not all food lovers are convinced with 2 in 5 saying it feels wrong (44%). It begs the question; will the new ‘Dip & Dine’ inflatable range help to change their minds?
For those who don’t need convincing and already enjoy a banquet in the bath, research reveals they find it relaxing (46%), a treat (42%), and even a self-care ritual (26%). A further 18% have tried eating in the bath after seeing it on social media, while over a third do so as a way to scoff their takeaway in peace (38%), without being asked to share their dish with housemates or family (16%)**.
The buoyant creations will convert even the biggest sceptics, as the ‘Dip & Dine’ range can withstand the optimal bath temperature of 36-40 degrees Celsius***, offering users a floating table-free solution protecting their takeaway from warm suds.
Arabella Jenkins at Deliveroo said, “We love seeing weird and wonderful food trends pop up on social media, and, love it or hate it, bath banqueting is one that’s made a splash! So if eating a takeaway in the bath floats your boat like the quarter (25%) of Brits who admit ‘it feels so wrong, it’s right’ or if you’re still testing the waters - our Dip & Dine range is the perfect bathtime companion to make your relaxing night in even better.”
With pizza (19%), curry (16%) and burgers (5%) voted in the nation’s top five favourite takeaways to order during the winter months, Deliveroo has teamed up with four much-loved restaurants across the UK to launch the exclusive Dip & Dine inflatables range for a limited time only.
- Pizza Pilgrims, London Chelsea, London Euston, Cambridge
- Byron, Liverpool, London Tottenham Court Road, Cambridge
- Tamatanga, Leeds, Nottingham, Leicester, Birmingham
- Kokoro, Bromley, Uxbridge, Hounslow
Notes to editors
*Source - What is banqueting in the bath? https://www.vice.com/en/article/bath-foods-instagram-people-who-eat-in-the-bath/
**The top 10 reasons Brits like to eat in the bath are:
- It’s relaxing
- It’s a treat
- To eat in peace and quiet
- It’s indulgent
- It makes taking a bath more interesting
- It’s a self care ritual
- It feels so wrong… it’s right
- It saves time
- It’s been seen on social media
- To have time away from a partner
T&Cs
Limited stock available, selected orders of £15 or more will be chosen at random at the restaurant's discretion between 6th-8th March 2025. Offer only available during restaurant evening service, check restaurant opening times on the app for further information. Automatic qualification, and geographical restrictions apply. T&Cs apply.
Research Methodology
A survey by OnePoll of 2,000 UK adults who have baths took place between 10th- 13th January 2025 and 13th - 17th February 2025.
Dip & Dine restaurant partners, participating restaurants and dishes
Deliveroo customers must make an order of over £15 and purchase a selected dish from the below-participating restaurants and locations to be in with the chance of receiving a 1 x Dip and Dine inflatable with their order. Qualifying customer orders will be selected and awarded with a gift at random, with limited stock available from 6–8th March.
- Double Pepperoni and Hot Honey Pizza from Pizza Pilgrims restaurants in London Chelsea, London Euston and Cambridge.
- Burger and Fries Combo from Byron restaurants in Liverpool, London Tottenham Court Road and Cambridge.
- Chicken Katsu with Rice or a Sweet Chilli Chicken with Rice from Kokoro restaurants in Uxbridge, Bromley and Hounslow.
- Veggie Curry with rice from Tamatanga restaurants in Leeds, Birmingham, Leicester and Nottingham.
