We use cookies to personalise your experience on Deliveroo — learn more about the cookies we use

How we use cookies

At Deliveroo we use cookies and other similar technologies like pixels and tags to allow our website to work, to analyse and improve it, to personalise your experience and to show you relevant advertising. Here’s a breakdown of what that means for you.

What are cookies?

Cookies are pretty cool. They make your online experience personalised by helping us show you relevant Deliveroo adverts when you browse other websites, helping us to understand how you are using our own website, and saving you lots of time by remembering your details. But how do they do it?

Cookies are actually small files that are stored on your computer or phone. They store small bits of data so that when you visit a website, it can remember your preferences and make sure it shows you content that is relevant to you.

All cookies have expiry dates that determine how long they stay in your browser:

  • Session cookies are temporary cookies that expire automatically whenever you close your browser.
  • Persistent cookies usually stay in your browser for a set period, or until you manually delete them.

Necessary cookies

Without cookies most websites wouldn’t work, that includes Deliveroo.

The cookies necessary for Deliveroo to work allow us to:

  • add items to your basket and create an order
  • check your order status
  • enable customer service agents to chat with you
  • keep records of your consent to our use of cookies

Our payment provider Stripe also uses cookies which are necessary to remember your card details and process your payments, without storing your card details on Deliveroo's systems.

If you log in to Deliveroo using social login, the social login partner (such as Google or Facebook) will use certain cookies to allow you to log in. You can check Google and Facebook’s privacy and cookie policies on their websites.

Identification cookies

We use some cookies to remember you and the choices you’ve previously made on Deliveroo to save you time and make your experience smoother.

The identification cookies we use allow us to remember:

  • where you’ve ordered to before — so we can show you restaurants you might be interested in
  • which language you want to use
  • the currency you usually want to pay in
  • the address you usually want to deliver to
  • any notifications you’ve dismissed — so we don’t show them to you twice

Cookies to improve the content you see

We’re always testing out new ways of making Deliveroo as good as it can be.

We do this by trying out new ideas with small groups of customers before rolling things out to everybody. In order to do this we need to use… yes, you’ve guessed it: Cookies!

The cookies we use for this allow us to:

  • know which versions of our website you are visiting
  • control which versions you visit — to find out which ones work best 

Analytics cookies

Analytics cookies help us understand how people are using our website. This helps us to constantly improve things.

The analytics cookies we use allow us to see:

  • if you’ve visited Deliveroo before
  • who’s visited our website without being logged into an account — this tells us how many people are new to Deliveroo
  • how much time people spend on Deliveroo and when they close their browser
  • how our customers got to Deliveroo — for example, if they came to our website from a Google search 
  • which parts of our website are being used and which parts aren’t

Advertising cookies

We use third party cookies and pixels to collect data about your browsing activity on our website. This means we can show you relevant Deliveroo adverts when you browse other websites. This might include ads for food types you’ve ordered before — or ads showing you what it's like to be a Deliveroo rider or explaining how to apply if you’ve previously visited our rider apply page.

The third party advertising partners that we typically work with are listed below. You can control your ad preference on their websites by following the links below:

These partners might use cookies, attribution services or similar technologies to check whether we’ve shown you an ad.

How we track emails

Every email we send to you contains small gif files known as tracking pixels.

These are small graphic files that contain unique identifiers that enable us to recognise when our marketing subscribers have opened an email or clicked certain links. This allows us to record each subscriber's email address, IP address, device ID, date, and time associated with each open and click for a campaign.

We use this data to create reports about how interesting or useful our marketing campaigns were to our users, then we can adjust them to make our campaigns more relevant. For example, if you never open emails about sushi, we'll start to assume you don't want to receive emails about sushi!

Turning off cookies

If you turn off all cookies, Deliveroo won’t work properly. But if you want to, you can delete your cookies and manage how cookies are used for the browser you use.
Here are the instructions for desktop browsers:

And here are the instructions for mobile browsers:

Need more information?

Our Customer and Rider Privacy Policies contain more information about users’ data protection rights. If you have any other questions about the way we use cookies, you can contact our general customer services team at: support@deliveroo.co.uk or our Data Protection Officer at: dpo@deliveroo.com.