DELIVEROO, DOORDASH AND WOLT DEBUT FIRST-EVER INTERNATIONAL CAMPAIGN FOR FIFA WORLD CUP 2026™

London, 28th May 2026: Deliveroo, together with DoorDash (NASDAQ: DASH) and Wolt, today unveiled its first-ever international campaign in celebration of its role as an Official Tournament Supporter of the FIFA World Cup 2026™ across the UK, France and Italy.

“Deliver us to Fútbol” marks a milestone moment for the three brands, bringing them together on an international stage for the first time to celebrate the passion, anticipation, and rituals that define watching the beautiful game. Rooted in the emotional highs and lows of tournament fútbol, the “Football Just Got Even Better” iteration of the international campaign positions Deliveroo as the brand that helps fans fully immerse themselves in every moment, from anticipation to heartbreak.

Launching internationally across TV, BVOD, OOH, paid digital, audio and social, the campaign is underpinned by an integrated media and activation strategy designed to drive awareness, consideration and conversion throughout the tournament. The campaign will be brought to life through talent partnerships, PR and social activity across Deliveroo geographies.

At the heart of the campaign is a hero film set to a rousing, cinematic score, that was composed specifically for the campaign and mirrors the intensity of tournament football, building tension through key match moments before culminating in a celebratory crescendo.

Directed by TRAKTOR with support from creative agency, GUT LA, and produced by Stink Film, the film unfolds from the point of view of a Deliveroo rider, delivering what fans need throughout the tournament while witnessing the emotional rollercoaster of matchday. Through thoughtfully crafted details, from matchday rituals to shared moments, the spot captures the fervour unique to this global, quadrennial event.

Football fans will also spot subtle nods to iconic FIFA World Cup™ moments localised across countries. Talent appearances are seen from Kaká, Brazilian midfielder, renowned for being one of the few players to win the FIFA World Cup™ as well as double FIFA World Cup™ champion and Olympic gold medallist, Alex Morgan and the most followed content creator on TikTok, Khaby Lame.

Across key regions, including the UK, Deliveroo is further amplifying the campaign through “Summer of Plus,” a new season-long loyalty programme designed to drive engagement, frequency and subscription growth. The programme will offer Plus customers added value across the tournament, including matchday BOGOF on dishes from major restaurants like McDonald’s, reactive deals and bundles across grocery and retail, as well as free delivery and exclusive perks.

As part of the campaign, Deliveroo has run a ticket giveaway competition in the UK, giving away five pairs of tickets for games at the FIFA World Cup 2026™ to fans who place an order on the app as Deliveroo Plus subscribers, with the prize including hospitality tickets, flights and hotel.

Evelyn Lopez Mendoza, Global Marketing, Deliveroo, said of the new campaign: “Every FIFA World Cup 2026™ match is its own emotional journey - tension, joy, heartbreak, euphoria - and that shared experience is exactly what our campaign is built around. Internationally, 'Deliver Us To Fútbol’ brings Deliveroo, DoorDash and Wolt together on the world stage for the first time. And for Deliveroo, 'Football Just Got Even Better' is our local expression of that same idea: we help fans fully immerse themselves in every moment. Whether it's a matchday ritual, last-minute order or a spontaneous celebration, we're there for all of it.

With Summer of Plus, we've built the best programme we've ever put together for our members, exclusive offers, matchday essentials and rewards designed specifically around the rhythm of the tournament. The FIFA World Cup 2026™ only comes around every four years, and we've made sure that when it does, our members feel that. This is simply the best time of year to be a Plus member.”

The campaign will go live in the UK and across Deliveroo geographies from 28 May 2026. As excitement builds toward the FIFA World Cup 2026™, Deliveroo, DoorDash, and Wolt are proud to play a role in bringing fans closer to the match. Fans across the countries should stay tuned for more surprises in the run-up to the tournament - driving fame, cultural relevance and putting the brands at the centre of matchday conversations.

ENDS