VEGAN-ROO-ARY: DELIVEROO LAUNCHES A RANGE OF LIMITED-EDITION VEGAN SPECIAL DISHES, FOLLOWING RESEARCH THAT SUGGESTS BRITS DON’T KNOW WHAT BEING VEGAN MEANS

3rd January, 2022: Deliveroo has launched its biggest ever range of vegan specials that are now newly available on the app, as data commissioned by the food-delivery company shows that over one third of Brits don’t know what vegans can eat.

Despite ‘Veganary’ being celebrated annually for the last 10 years, it has been revealed that Brits are still confused about what vegans can and can’t eat. Deliveroo surveyed 2,000 Brits to find out what they thought being vegan really means - the data revealed that 18% (2 in 10) of Brits think that vegans can only eat fruit and vegetables and 8% said that vegans couldn’t eat meat, dairy or eggs, but could eat fish.

When asked which items from a list of meat and dairy products had vegan alternatives, the survey found that Gen X (35-44 YOs) knew the most (51.1%) about what alternatives are available , whilst the Post War Generation knew the least (17.1%). Data also showed that Brits in the North East of England knew the least about vegan alternatives, with nearly 4 in 10 Brits (37.1%) saying that none of the products on the list had vegan alternatives.

Elena Devis, Vegan Category Lead, Deliveroo said, *“On our fourth consecutive year celebrating Veganuary, we’re delighted to see the continuous development of the plant-based space across independent, national and grocery partners. As customers’ expectations around selection and value increase, we expect brands with exciting new launches, vegan meal deals, and promotions to see better results.

Last year, we launched a new vegan tile and gave our partners the ability to add dietary labels to each of their menu items. This year, we will continue to improve our app to help Deliveroo users find delicious vegan food more easily wherever they are, and work with the best local restaurants and grocers to ensure everyone can find food that suits their dietary needs for breakfast, lunch and dinner.”

Toni Vernelli, Head of Communications at Veganuary said, “We’re delighted to have the support of Deliveroo for the fourth year running and so excited to see all the new vegan dishes being launched on the platform for Veganuary! Our job is to help people try vegan for January - whether for the planet, animals or their health - and Deliveroo’s commitment to catering for this growing number of conscious consumers makes our job much easier!

The online food delivery service, which is a proud supporter of Veganuary, has reported that more restaurants than ever have introduced plant-based menus and dishes to their regular offering and there are now over 20,800 vegan and vegan friendly restaurants available on Deliveroo across the UK (17% increase from last year). According to the food-delivery company, the cities with the most vegan orders (as a proportion of their total orders) this year in order are: London, Manchester, Brighton, Bristol and Leeds

Hundreds of thousands of Brits will be giving ‘Veganuary’ a go this year, Deliveroo are encouraging people to try going vegan this month, as some of the UK’s most popular restaurants are launching brand new vegan dishes, which customers can order on Deliveroo for the first time ever, including: Ole and Steen and Crosstown.

And that’s not all, wagamama is launching a very special dish ‘Vegan ‘Chicken’ Kare Lomen’ to mark the occasion, whilst Crosstown Doughnuts have partnered with Deliveroo exclusively to deliver three limited-edition flavour doughnuts available for delivery across the UK.

Despite these controversial research results about veganism, it is clear that the nation has a taste for vegan food, with the food delivery company revealing some of the most popular vegan dishes and grocery orders made on the app in the last year.

UK’S TOP VEGAN DISHES The most popular vegan dishes ordered from fully-vegan menus are:

• Acai Bowl from Juicebaby
• Meal Deal For One from A Burgers by Taster
• Cheeseburger from Neat Burger
• The Sneaky Clucker from Oowee Vegan
• Flavoured Fried Chick’n from Doner Summer
  
  The most popular vegan dishes ordered from vegan-friendly menus are:
  
  
• Bang Bang Cauliflower from wagamama
• Vegan Royale Meal from Burger King
• Vegetable Samosas from Dishoom
• Chocolate & Hazelnut filled Cinnamon Churros from Tortilla
• Vegan Giardiniera from PizzaExpress
  
  VEGAN GROCERY TREND With more and more supermarkets joining the platform, as the need for on-demand groceries has skyrocketed, it appears that customers have been using Deliveroo to stock up on plant-based ingredients. The most popular vegan grocery items during 2022 were:
  
  
• Oatly Barista
• Rowntrees Vegan Fruit Pastilles
• Eat Real Lentil Chips
• Linda McCartney’s Sausages
• Quorn Vegan Chicken Free Slices
  
  NEW VEGAN DISHES This Veganuary, some of the UK’s most popular restaurants are launching brand new vegan dishes, which customers can order on Deliveroo for the first time ever, including:
  
  Exclusive to Deliveroo
• Crosstown - NEW limited Edition Doughnuts (from £2.75): Crosstown have launched a range of new vegan doughnuts, all exclusive to Deliveroo and available until the end of January, including a Rhubarb & Jasmine doughnut, Strawberry Cheesecake doughnut, Blood Orange doughnut and Pistachio & Raspberry dough bite.
• Ole & Steen: NEW Vegan Social (£3.95) The much-loved Cinnamon Social from Ole & Steen has had “Ve-invention” and is said to taste exactly the same as the classic. Launching on January 5th, the Vegan Social will be exclusively available to deliver through Deliveroo. Other vegan items available include a Raspberry and Almond Swirl, No’duja Toastie and a ‘Feta’ Salad. All available throughout January in all locations. Vegan Social Slice - £3.95 Raspberry & Almond Swirl - £3.95 No’Duja Toastie - £6.95 ‘Feta’ Salad - £7.45
  
  Customers can order vegan food on Deliveroo today and place orders directly through the Deliveroo app, or online. Download the app here. App link will direct people to their device's app store.