TIDY: DELIVEROO LAUNCHES 'SMITHY' BUNDLE AHEAD OF CHRISTMAS TV SPECIAL

• Deliveroo commemorates ‘Smithys’ iconic Indian takeout order with launch of limited-edition ‘Smithy Bundle’ ahead of Christmas TV special.
• The bundle celebrates the main character's mammoth order featuring chicken bhuna, lamb bhuna, prawn bhuna, mushroom rice, bag of chips, keema naan, saag aloo and 9 poppadoms.
• The bundle is available exclusively on Deliveroo from Essex takeaway Brentwood Spice with 100 free bundles worth £61 up for grabs.
• Brits are influenced by hit sitcom, as delivery app saw a 55% spike in orders of Indian takeaways after Christmas Special aired in 2019.

UK, Tuesday 17 December. What’s occurring? From Billericay to Barry, as the nation gears up for the bittersweet finale of much-loved Essex Welsh sitcom this Christmas Day, delivery company Deliveroo has paid homage to the ‘most famous’ Indian takeaway order of all time.

The delivery app has teamed up with local Indian takeaway Brentwood Spice in Essex, located in the home county of Gavin, Mick, Pam and Smithy, to launch a limited-edition ‘Smithy Curry’ bundle for residents to sample the character's infamous curry order for themselves. Tidy.

Exclusively available on Deliveroo, the bundle celebrates the sizable Indian takeaway ordered by Smithy in Series 3, Episode 2, consisting of ‘chicken bhuna, lamb bhuna and prawn bhuna, mushroom rice, bag of chips, keema naan, saag aloo and nine poppadoms’.

The famous order has also appeared on billboards in Essex, displaying a tongue-in-cheek receipt listing the renowned order attached to a Deliveroo bag.

The limited-edition Smithy bundle, which has been described as ‘not for table sharing’, is available from Brentwood Spice from 16th December 2024 to 1st January 2025 exclusively on Deliveroo, with the first 100 orders placed using the code ‘SMITHY100’ at check out free (first-come-first-serve, whilst stocks last)*. There will be a lush 50% discount applied to the bundle after that.

It comes as Deliveroo data can reveal how far customers have been influenced by the much loved TV sitcom. In 2019, after the airing of the last long-awaited Christmas special, there was a 55% spike in orders of Indian takeaways. There was also a noticeable increase in searches for ‘Smithy’ in the app in 2021.

Fergal Stamp, Regional Director Greater London, at Deliveroo said:“At Deliveroo, we understand the power of shared moments, especially during the festive season. The 'Smithy' bundle is our way of celebrating an absolutely iconic moment from a TV show that has brought so much joy to fans across the UK. By teaming up with Brentwood Spice, we're thrilled to offer a ‘taste’ of this beloved sitcom's most famous takeaway order. We hope this brings friends and families together to re-create this memorable moment, just as Smithy and the gang have done for years.”

Festive ordering habits have changed over the years as revealed by Deliveroo data. In 2020 and 2021, New Year’s Eve at 7pm was the most popular day to order an Indian takeaway; however, since 2022, trends show Brits have instead opted to order their Indian takeaway on New Year's Day (1st Jan) at 6.30 pm. Since 2021, Indian cuisine has ranked as the fourth most popular cuisine type for Brits to order during the festive season between 23rd December and 2nd January.

Furthermore, order data has revealed that Tooting in London is where most orders of the ‘Smithy’ Indian dish and sides combination have been made.

The limited-edition ‘Smithy’ Bundle is available exclusively on Deliveroo at Brentwood Spice in Essex from 16th December 2024 to 1st January 2025 for £61. The first 100 customers to place orders using the code ‘SMITHY100’ at check out can get their bundle for free, and a 50% discount on total bundle amount will be available thereafter. Free bundle offer will be available first-come-first-serve basis, one bundle per customer account, while limited stocks last - so be quick! Available to UK customers only. Geographical Restrictions may apply. Search for ‘Brentwood Spice’ in the app here or online.

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For press inquiries, please contact: press@deliveroo.co.uk

Notes to Editors Brentwood Spice, Opening times:

• Monday to Thursday, 16.30 to 22.00.
• Friday to Saturday 16.00 to 22.30.
• Sunday 15.30 to 22.00

*Service and delivery fees apply.

Christmas Opening Hours:

• Christmas Eve / New Year's Eve 16.00 to 22.30
• Christmas Day, closed

About Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 181,000 best-loved restaurants, grocers and retail partners, as well as around 135,000 riders to provide the best on-demand delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Kuwait, Qatar, Singapore, United Arab Emirates and the United Kingdom.

Further information regarding Deliveroo is available on the Company's website at https://corporate.deliveroo.co.uk/.