PHO EXTENDS EXCLUSIVE PARTNERSHIP WITH DELIVEROO AFTER TWO YEARS OF DOUBLE-DIGIT DELIVERY GROWTH

London, 8th September 2026: Leading Vietnamese restaurant group Pho has extended its exclusive delivery partnership with Deliveroo as the company looks to accelerate its delivery business.

Pho’s delivery sales have increased by more than 30% between June 2026 and when the two companies’ last agreed an exclusive partnership in 2024*. The growth is reflective of continued demand for Vietnamese cuisine and Pho’s leadership position within the category.

The extended partnership covers 54 sites across the UK, including the 11 new locations Pho has opened in the past two years: Greenwich, Newcastle, Birmingham (Harborne), St Albans, Tunbridge Wells, Bluewater, Cheshire Oaks, Waterloo The Cut and Victoria.

The next phase of the partnership will focus on driving awareness of Pho with a new audience, using Deliveroo's advertising and promotional tools to continue to grow its reach and order frequency.

Jeff Wemyss, General Manager UK & Ireland at Deliveroo, said: "Pho has built an exceptional delivery business alongside its growing footprint of popular restaurants, helping consumers enjoy leading Vietnamese cuisine wherever they are. We are delighted to continue our exclusive partnership, supporting Pho to reach even more customers as they continue to expand nationally."

Patrick Marrinan, Chief Executive Officer at Pho, said: "Delivery is a core part of how our customers enjoy Pho, and our partnership with Deliveroo is helping us reach more people in more places. Extending exclusivity for another two years reflects the strength of what we have built together and our focus on continuing to grow both online and in our restaurants."

ENDS

*Based on Pho’s internal order value data on Deliveroo, comparing June 2026 with September 2024 when the last exclusivity agreement was signed.