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News / Rooviewers 2021
Monday 15th April: As the nation gears up for the UK’s biggest running race in London, Deliveroo has teamed up with Boots to create the ultimate ‘Marathon Roo-covery’ hub to help aid runners post-marathon recovery.
Handpicked by Warren ‘Woz’ Whitely, a celebrity fitness and running coach, the Deliveroo and Boots ‘Marathon Roo-covery’ hub shows runners ten products selected from our range to help support the recovery of the top ten most common post-run effects, as voted for by UK runners in a Deliveroo survey.
Speaking about the product selection process, celebrity fitness coach Warren ‘Woz’ Whitely said: *“Research commissioned by Deliveroo of 500 UK runners found that 100% of long-distance* runners suffer after a race, with the most common effects being tiredness (37%), sore feet (33%) and muscle strain (28%). These can be uncomfortable at best and painful at worst, so I recommend a number of great products that can help aid your recovery.”
Delivered direct to doorsteps in less than 30 minutes, the ‘Marathon Roo-covery’ hub includes everything from protein bars and snacks for refuelling after the finish line to Epsom salts for the ultimate muscle relaxation and mini-massagers to alleviate muscle and joint soreness.
The ‘Marathon Roo-covery hub’ is exclusively available on Deliveroo app or website via Boots - with all products handpicked to aid recovery of the top ten most common effects as voted for by runners - these include: (check out the full list of top after effects of marathon running in the notes to editors***):
Tiredness (experienced by nearly 4 in 10 or 37% of runners)
Sore Feet (experienced by over 3 in 10 or 33% of runners)
Muscle Strain(experienced by nearly 3 in 10 or 28% of runners)
Lack of hydration (experienced by nearly 3 in 10 or 27% of runners)
Blister (experienced by over a quarter or 26% of runners)
Headache (experienced by a quarter or 25% of runners)
Lower Back Pain (experienced by 2 in 10 or 21% of runners) - Recommended product: Boots Back Brace with Power Straps £35.65
Ankle Strain (experienced by 2 in 10 or 20% of runners) - Recommended product: TheraPearl Cold Therapy Sports Pack - £9.80
Stiff joints (experienced by 2 in 10 or 20% of runners)
Hunger (experienced by nearly 2 in 10 or 20% of runners)
Many long-distance runners experience physical effects after they train, but despite this, the research revealed nearly a quarter (21%) leave planning their post-run recovery as late as the day before the race, whilst one in five (18%) admit to planning their recovery whilst actually running their race, and 13% saying that they don’t plan at all.
Suzy McClintock; VP, Grocery, Hop and Editions for Deliveroo, said: “As thousands of runners take on 26.2 miles of running through the iconic streets of the capital city this weekend, we are thrilled to join forces with our friends at Boots to launch the ‘Marathon Roo-covery’ hub.
In 2023, we saw a 38% spike in searches for protein, electrolytes, recovery salts and pain relief gels in the days following London’s biggest running race; so this year, Deliveroo is on hand to take the worry away and help runners recover from the comfort of their sofas once they’ve crossed the finish line.”
The ‘Marathon Roo-covery’ hub couldn’t have come at a better time, as Deliveroo research reveals over half of Brits (60%) spend an average of 3 months training to run a competitive race, with one in five (18%) admitting to spending 24 hours or less planning their post-run recovery, despite nearly nine in ten (87%) stating that they know it is essential as the training itself. Being too nervous about the race (29%), Lack of time (26%) and lack of research (20%) are the top reasons why Brits leave planning post-run recovery to the last minute.
To give runners a head start on their post-run recovery planning, Deliveroo is giving away 1,981 - a nod to the year London’s biggest running race started (1981)* — £10 Deliveroo vouchers, exclusively redeemable on Boots using the code ROOCOVERY10. The vouchers are available from 15th April on a first-come, first-served basis for runners to redeem against their choice of the ‘Marathon Roo-covery’ products - when they spend £20 or more - from 125 participating Boots stores across the UK.
Customers can order ‘Marathon Roo-covery’ products from Boots stores today through the Deliveroo app, or online. Download the app here. App link will direct people to their device's app store.
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Full list of participating Boots stores here
T&CS:
*The Vouchers will be valid from 10 am (UK time) on 15/04/24 and closes at 5 pm (UK time) on 21/04/24 (unless 1,981 Vouchers are redeemed prior to this date). Customers must make a qualifying order of £20 or more to be eligible for the offer. This is to be redeemed at Boots on Deliveroo only. Opening hours and geographical restrictions apply. Fees T&Cs apply. Vouchers cannot be redeemed for any age-restricted items. Volume purchase restrictions apply. Vouchers cannot be redeemed in conjunction with another discount code. Full voucher T&Cs are here. See https://deliveroo.co.uk/legal for full terms.
** Research was conducted by 3Gem for Deliveroo between Thursday 28th March and Wednesday 3rd April 2024.
* The top 20 most common after-effects of running a marathon, as voted for by 500 runners in the UK:**
**There are 1,981 vouchers worth up to £10.00. Deliveroo vouchers can be claimed in participating Boots stores across the UK; customers must make a qualifying order of £20 or more to be eligible for the offer. Use the code ROOCOVERY10 at checkout. Geographical restrictions and fees apply. Vouchers cannot be used to claim any restricted age items. Volume purchase restrictions apply.
*The first marathon was run in 1981
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