DELIVEROO LAUNCHES DOLL-IVEROO OFFERING - A LAST-MINUTE BARBIECORE COSTUME SHOP ON DELIVEROO HOP

• Research shows that 89% of Brits leave finding a Halloween costume as late as the day before the event*
• ‘Barbiecore’ tops the poll as the no.1 costume choice this year, with half (52%) of Brits saying their look will be inspired by the blockbuster hit
• Deliveroo launches a Barbiecore-inspired ‘Doll-iveroo’ Halloween costume shop via rapid grocery delivery service, Deliveroo HOP, with accessories starting from as little as £3.00
• Launching from Tuesday 17th October at midday until stocks last via Deliveroo HOP in Bristol, Brighton, Cambridge, Manchester and London
  
  

October: As the nation gears up for annual Halloween celebrations, British food delivery company Deliveroo today announces the launch of 'Doll-iveroo’ - a pop-up ‘Barbiecore’ Halloween costume shop inspired by this year’s blockbuster hit.

The launch comes as research from Deliveroo reveals ‘Barbiecore’ is set to be a top choice for Halloween outfits this year, with more than half (52%) of Brits saying they’re looking to dress up as Barbie or Ken. In fact, UK Google searches for ‘Barbie and Ken Halloween costumes’ are up 170% since the beginning of October, with #Barbiecostume amassing 78.5 million views on TikTok to date.

Available on Deliveroo HOP from Tuesday, October 17 at 12pm until stocks last, Brits can find a selection of Barbiecore outfits and accessories inspired by the film’s leading characters by searching for their nearest Deliveroo HOP store on the app and clicking on the specially created ‘Doll-iveroo Costumes’ category section.

From the iconic pink dress to that cowboy shirt, heart-shaped sunglasses, and even a blonde wig, customers can get the items delivered direct to their doors from as little as £3.00 (excluding delivery fees) via Deliveroo HOP sites in Bristol, Brighton, Cambridge, Manchester and London.

Suzy McClintock, VP of Grocery, HOP and Editions at Deliveroo, said: "Research tells us that people are leaving their Halloween costumes to the last minute, so we wanted to provide a quick and simple solution for those on the brink of a Halloween fashion faux pas!

Our ‘Doll-iveroo’ pop-up costume shop offers customers across the UK a quick and stress-free solution to a hot pink limited edition Halloween outfit, delivered direct to their doors - leaving more time for apple bobbing and pumpkin carving!"

And it’s not just costumes available via the app, as Brits can also get their hands on Halloween-themed food, drink and decorations as part of the seasonal offering from Deliveroo HOP - the perfect solution for the 48% of Brits who admit to leaving Halloween party prep to the last minute.

Customers looking to avoid any frightening costume dramas this year can search for the nearest Deliveroo HOP store on the app and scroll through the ‘Doll-iveroo Costumes' category section. They can also add a variety of 'trick or treat' sweets and decorative pumpkins to their baskets.

Deliveroo's 'Barbiecore' inspired costume range can be ordered from participating Deliveroo HOP sites across the UK directly through the Deliveroo app or online. Download the app here.

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Notes to editors

• On behalf of Deliveroo, 3Gem surveyed a representative sample of 2,000 UK adults between Friday 6th October and Wednesday 11th, October.
• Data sourced from Google Trends on 12 October 2024
• Data sourced from TikTok on 12 October 2024