DELIVEROO MEDIA LAUNCHES PROGRAMMATIC ON-SITE ADS THROUGH GOOGLE AD MANAGER

London, 27th July 2026: Deliveroo Media has launched programmatic ads on its Order Tracker page for the first time through Google Ad Manager.

The Order Tracker page is a high reach ad placement within the Deliveroo app, offering brands the potential for high engagement video or display ad campaigns since 2023. Data from Deliveroo Media shows consumers check the app’s Order Tracker page up to six times per order*, creating a high-frequency ad interface for brands to reach an engaged audience.

Available across four of Deliveroo Media’s key geographies: the UK, France, Italy and the UAE - advertisers can now purchase post-checkout ads on Deliveroo’s Order Tracker via Programmatic Guaranteed deals. These can be activated directly from advertisers’ existing DSP, including Display & Video 360, The Trade Desk and Amazon DSP providing greater access and buying flexibility.

Catalina Salazar, Global Head of Advertising at Deliveroo and Wolt, said: “Programmatic is where advertisers and agencies already spend their time, and increasingly their budgets. By making our highest-reaching ad space available through Google Ad Manager, we’re removing the friction between where brands want to buy and where their customers demonstrate intent and engagement, giving them guaranteed, high-attention moments at scale.”

Sami Chheng, Head of Commerce Media at Google, said: "We are thrilled to partner with Deliveroo as they open up previously unreachable, high-attention inventory to programmatic buyers. By bringing premium placements like Deliveroo’s Order Tracker into Google Ad Manager, we’re combining real-time, 1st-party intent with world-class infrastructure, enabling brands to seamlessly reach consumers during moments of peak engagement...and hunger."

As Deliveroo Media continues its investment in innovation to benefit advertisers, two further new features are set to launch in the coming months.

‘First Party Audiences’ will enable advertisers to combine the reach of the Order Tracker ad surface with Deliveroo’s first-party audience segments, allowing brands to reach the customers who matter most to their campaign.

The second, ‘Cuisine Signals’, adds a new layer of real-time contextual targeting, available only through programmatic buying. This tool enables advertisers to tailor advertising to the exact type of food a customer has ordered. For example, a travel brand advertising a holiday in Italy could choose to advertise in the context of Italian cuisine.

Deliveroo Media launched in 2025 and now sits alongside DoorDash and Wolt as one of the fastest-growing commerce media networks globally, reaching over 56 million monthly active users across more than 40 countries.

To mark the launch of programmatic ads, Deliveroo Media is offering media agencies and non-endemic advertisers in the UK, France, Italy and the UAE 20% off local rate cards on programmatic campaigns booked between July and September 2026.

• Deliveroo Internal Data, Jan-Jun 2026, All Markets
  
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