'SHRIMPLY THE BEST' - DELIVEROO & GIGGLING SQUID LAUNCH THEIR FIRST EVER PLATE-SIZED PRAWN CRACKER

• Deliveroo has teamed up with Giggling Squid to create their first-ever plate-size prawn cracker.
• The plate-sized prawn cracker comes as new research reveals one in four Brits in prawn cracker eating etiquette, despite cracker consumption habits vary significantly across the nation.
• The tasty snack will launch exclusively in ten different Giggling Squid restaurants on Deliveroo from Wednesday, 25th July, whilst stocks last - for just 99p!**
  
  

24 July 2024: Prawn cracker fans rejoice! Deliveroo and Giggling Squid are today launching a limited-edition plate-sized prawn cracker* to revolutionise the way Brits consume their Thai takeaway.

The innovative creation comes as order data from Deliveroo shows that prawn crackers are the most common Thai side dish ordered on the app, overtaking spring rolls and chicken satay. In 2023 alone, Giggling Squid delivered over 55,000 prawn crackers to UK households via Deliveroo and cooks up an estimated 16,000 individual prawn crackers every week.

Set to be a sure crowd-pleaser, the giant cracker is made from Giggling Squid’s signature spicy recipe and measures a whopping 25 cm in diameter with 2 cm thickness. Taking over 12 weeks to develop, expert chefs trialled no less than 15 different recipe combinations to find the perfect snap, colour, taste and plate-like qualities to create this larger-than-life, limited-edition offering.

The launch of the super-sized shrimpy snack comes as research shows cracker consumption habits vary significantly across the nation. In fact, TikTok searches for prawn cracker etiquette and eating hacks have hit nearly three million, with almost one in four (38%) of Brits stating they believe in prawn cracker eating etiquette. TikTok user @chloe_lewis97 even went viral last year after revealing a ‘hack’ for creating a mini plate with a prawn cracker in a video racking up 18.9 million views.

Unsurprisingly, dipping into food or sauces (31%) was revealed as the no.1 way Brits consume the snack, followed by dry munching (17%). Still, research also found Brits exploring some more unusual methods of eating them, including ‘plating’—piling food onto a prawn cracker like a mini plate (15%) and 'Shovelling’ —using a prawn cracker as a knife when shovelling food onto a fork ( 11%) both proving popular.

The most popular ways Brits eat prawn crackers at home were revealed as:

• Dipping (31%) - dipping prawn crackers into food or sauces
• Dry Munching (17%) - eating prawn crackers plain and dry with no sauce
• Plating (15%) - piling food onto a prawn cracker like a mini plate
• Shovelling (11%) - use a prawn cracker to shovel food onto a fork (like a knife)
• Spooning (9%) - using a prawn cracker to spoon food
• Pressing (6%) - pressing the curved part of a prawn cracker down into food to pick it up
• Breaking (6%) - breaking prawn crackers up into food
• Mashing (2%) - mashing prawn crackers up into food
• Sprinkling (2%) - crushing up prawn crackers into tiny pieces to sprinkle on food like a garnish
• Mopping (2%) - using a prawn cracker to mop up leftover sauce or food at the end of a meal.
  
  

Arabella Jenkins at Deliveroo said, “Whether you are a plater, scooper or dipper; seven in ten of Brits agree that a Thai takeaway isn’t complete without a prawn cracker, which is why we couldn’t resist partnering with Giggling Squid on this unique and extra large creation! Perfect for sharing - or not, as the case may be - give these giant prawn crackers a go and smash, spoon, mash, munch and dip to your heart's content!”


Giggling Squid's co-founder Andy Laurillard said: *“With our customers munching through around one million prawn crackers at home in the last year, it goes without saying they’re one of our most popular dishes. In fact, we teased on April Fools' Day that we would launch giant prawn crackers, and the reaction from our fans was so positive that we’ve made it a reality for a limited time only, exclusively with Deliveroo. Our same Giggling Squid signature bold taste but three times bigger, better and crunchier! They won’t be around for long, though, so you’ll need to be quick if you want to get one of these supersize snacks delivered to your door!!”*

The limited-edition plate-size prawn crackers will be available to order exclusively on Deliveroo in 10 Giggling Squid stores for £0.99p (excluding delivery fees) from Wednesday, 24th July, — while stocks last. Residents can place orders from participating restaurants exclusively directly through the Deliveroo app or online. Download the app here. The app link will direct people to their device's app store.

Notes to Editors

*The limited-edition plate-size prawn crackers will be available exclusively on Deliveroo for just £0.99p from Wednesday 24th July, whilst stocks last. Order now from participating Giggling Squid restaurants (see below). While stocks last. Geographical restrictions and delivery fees apply.

**T&CS While stocks last: Limit of two plate-size prawn cracker plates per Deliveroo account. A minimum order value of £10 applies. Geographical Restrictions apply. Delivery fees apply.

*Full list of participating restaurants can be found below:**

• Giggling Squid - Clifton - Bristol
• Giggling Squid - Cambridge
• Giggling Squid - Hove
• Giggling Squid - Brighton
• Giggling Squid - Oxford
• Giggling Squid West Bridgford - Nottingham
• Giggling Squid - Mere Green - Birmingham
• Giggling Squid - Bath
• Giggling Squid - Leicester
• Giggling Squid - Wimbledon