DIDDLY HOP: DIDDLY SQUAT FARM SHOP LAUNCHES PRODUCT RANGE ON DELIVEROO HOP JUST IN TIME FOR SPRING

• Deliveroo teams up with the nation’s beloved farm shop best known from Clarkson’s Farm, Diddly Squat, to offer fans speedy delivery of farm shop favourites to their door.
• Customers and fans in London, Manchester, Bristol and Brighton can order a variety of Diddly Squat Farm Shop produce via Deliveroo HOP in as little as 20 minutes.
• The product range includes condiments and sauces, sweet and savoury snacks, rapeseed oils and drinks including best sellers from the Cotswold farm like Jeremy's Hot Seed Beer Mustard, Bee Juice Honey, and Jeremy’s premium beer range, Hawkstone.
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UK – Wednesday March 19, 2025. Slow farming meets rapid delivery as Deliveroo has teamed up with the nation’s beloved farm shop, Diddly Squat to offer fans speedy access to farm fresh shop favourites from the award-nominated TV series - just in time for the first official day of Spring (20th March).

Best known for its appearance in Prime Video series Clarkson’s Farm, Diddly Squat Farm Shop in the Cotswolds has formed a first-of-its-kind collaboration with on demand grocery service, Deliveroo HOP, which will see a hand-picked selection of farm shop products delivered to doorsteps across the UK in as little as 20 minutes.

At the touch of a button with no need to queue, Deliveroo customers and series fans can order a variety of Diddly Squat Farm Shop best sellers, as seen on the show, including condiments and sauces, sweet and savoury snacks, oils and drinks, all crafted from the famous farm in the West country.

Sought after items include multi-time sell-out Jeremy's Hot Seed Beer Mustard, Bee Juice Honey, homemade rapeseed oils including Chilli, Garlic, Oak Smoked and Lemon flavours, snacks like hand-cut crisps, pork scratchings and fudge, and, Jeremy’s highly sought after premium beer range, Hawkstone, will be available too.

Lisa Hogan at Diddly Squat Farm Shop said: “I’m delighted to be working with Deliveroo HOP to bring our Diddly products into the homes of fans across the UK. I’ve made sure to include all of our best sellers in this exclusive range, including Jeremy's Hot Seed Beer Mustard, our Habanero Chilli Chutney, hand-cut crisps, and for something a little stronger, our Cow Juice Vodka and Bee Juice Rum. We hope you enjoy our Diddly Squat products as much as we’ve enjoyed making them for you.”

Available via Deliveroo HOP exclusively from Tuesday 18 March, demand is predicted to be high for the farm shop range and products will be available to order on a first-come-first-served basis, so fans should act fast.

Suzy McClintock, VP of Grocery, HOP and Editions at Deliveroo, said: “We are thrilled to offer fans of Diddly Squat Farm Shop across the UK the chance to order their most sought after products from Cotswolds, direct to doorsteps in as little as 20 minutes - no queuing necessary! It doesn’t get any fresher than farm produce and as we continue to expand our Deliveroo HOP product ranges, to bring customers even better quality and selection, this exciting launch is the first of many to come.”

In its 2024 Full Year results, Deliveroo announced that its grocery business continues to grow strongly, reaching 16% of Group GTV. Progress was supported by improved consumer experience, increased selection and higher awareness, as more consumers embraced rapid delivery of grocery baskets from both the major grocers and small independent and specialist grocers.


Diddly Squat Farm Shop is live via Deliveroo HOP Morrisons stores in Bristol, Brighton, London, and Manchester from Tuesday 18th March - with prices starting from as little as £1.99 plus delivery and service fees. Delivery times may vary, please see the app or website for details. While limited stocks last. Search for ‘Diddly Squat Farm’ in the app here or online.

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Notes to editors

*This is the first time Diddly Squat Farm Shop products will be available via an on-demand same day delivery service, like Deliveroo.

T&Cs

Diddly Squat Farm Shop products are available at select Deliveroo HOP sites. While stocks last. Geographical Restrictions apply. Delivery fees apply. Some Diddly Squat Farm Shop products are 18+ adults only; ID checks will be carried out upon delivery.

The Diddly Squat Farm Shop x Deliveroo partnership is launching in the following Deliveroo HOP Morrisons stores across the UK:

• Bristol
• Brighton
• London
• Manchester

Product range Full range of Diddly Squat Farm Shop products available via Deliveroo HOP, including prices, can be found here.

About Deliveroo plc ('Deliveroo' or 'the Company' or 'we') Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 186,000 best-loved restaurants, grocers and retail partners, as well as around 135,000 riders to provide the best on-demand delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Kuwait, Qatar, Singapore, United Arab Emirates and the United Kingdom. Further information regarding Deliveroo is available on the Company's website at https://corporate.deliveroo.co.uk/.