News

FROM THROUPLES TO ETHICAL NON-MONOGAMISTS AND SNEAKY LINKS, DELIVEROO DEBUTS UNIQUE VALENTINE’S DAY BOUQUETS AS NEXT-GEN LOVERS REDEFINE RELATIONSHIPS

To help people celebrate in ways that feel true to them, Deliveroo is expanding the options on offer this Valentine's Day by hard-launching a limited-edition collection of bouquets, curated to represent some of the many ways modern daters connect today.

London, 4th February 2026: Gen Z is rewriting the dating rulebook in 2026, ditching traditional labels in favour of more authentic relationship statuses, from Sneaky Links to Throuples and Ethical Non-Monogamists. But while young Brits embrace these more fluid, non-conformist connections, Valentine’s Day celebrations haven’t evolved with it.

To help people celebrate in ways that feel true to them, Deliveroo is expanding the options on offer this Valentine's Day by hard-launching a limited-edition collection of bouquets, curated to represent some of the many ways modern daters connect today.

Deliveroo’s ‘New Arrangements’ collection reflects the evolving landscape of modern dating: perfect posies for a Sneaky Link, a trio of florals for Throuples, blooms for daters in the budding Talking Stage, an uncomplicated arrangement for Ethical Non-Monogamists and witchy greenery for the Non-Demi Curious Semi-Binary friends who want a wicked way to say ‘I love our friendship’.

The launch comes as new research* from Deliveroo reveals almost two-thirds (64%) of young Brits are planning on gifting this February 14th, with flowers remaining the top choice for the majority (63%). However, two in five (39%) Roo-mantics struggle to find a gift that feels true to their relationship, with a third (32%) now 'swiping left' on cliché Valentine’s options in favour of something more personal.

Designed by Kaiva Kaimins, founder of one of Instagram’s most curated floral studios, LoverGirl, and based on relationship insights from in-the-know dating expert and author, Oloni, the bouquets will help Brits to celebrate their love stories - however unique they may be.

The ‘New Arrangements’ Valentine’s Bouquet collection includes:

  • The Talking Stage: Early, exciting, non-exclusive dating (68% of Gen Z & millennial Brits are already exploring - or open to - this type of relationship). A light, gentle bouquet with pastel tones capturing the blushing feeling of early flirtation.

    Oloni comments: “This stage reflects a desire to explore compatibility without the pressure of commitment. It’s less about indecision and more about understanding where you stand before defining the relationship.”

  • The Sneaky Link: A low-key, casual, secret relationship (48%**). Dark and moody florals, with one hidden Black Baccara rose, evoking secrecy and intimacy.

    Oloni comments: “For many, this dynamic allows intimacy without expectation, offering connection without forcing labels or long-term promises before they feel ready.”

  • The Non-Demi Curious Semi-Binary (NDCSB): A self-described, label-free or flexible approach to dating and attraction (31%**). A bunched and sculpted arrangement to create an open bouquet that is unapologetically itself.

    Oloni comments: “NDCSB is a viral dating term that trended online, capturing a more playful and flexible approach to attraction. Rather than sticking to fixed rules, it embraces curiosity and the freedom to see where a connection goes.”

  • The Ethical Non-Monogamy (ENM): Consensual romantic and/or sexual relationships with multiple people (28%**). Blues and pinks represent a bouquet rooted in honesty, with one pampas to symbolise openness.

    Oloni comments: “Dating is becoming far more fluid, intentional and shaped by personal boundaries and people are redefining connection in ways that prioritise communication, authenticity and emotional awareness.”

  • The Throuple: A romantic relationship between three people (26%**). A trio of roses, with the petals reflexed to appear 33.3% bigger in bloom.

    Oloni comments: “These dynamics challenge the idea that love must be exclusive to be meaningful, instead centering honesty, communication and consent as the foundations of modern relationships.”

With genuine gifting high on the agenda for a third (33%) of young Brits who say they got the “ick” after receiving a gift that didn’t suit their relationship, flowers remain a go-to choice, and modern dating timelines are more flexible than ever. In fact, they say it’s fine to give flowers on a first date (64%), after one or two dates (67%), or even after a first kiss (63%)! Even in casual arrangements, flowers are emerging as a near-universal “green flag” for affection, with over three-quarters (78%) believing they’re appropriate for Sneaky Links and the Talking Stage.

Relationship expert Oloni notes: “Romance is evolving, and it’s time our gifts caught up. For too long, Valentine’s Day has felt out of sync with how we actually date. Deliveroo’s ‘New Arrangements’ bouquets don’t reject romance - they redefine it for a generation that values authenticity over old-school labels. So whether you’re in a Talking Stage or Throuple, you deserve a gesture that actually matches your reality.”

A Deliveroo spokesperson added: “Relationships don’t fit into one box anymore, and Valentine’s Day should reflect how people actually connect today. With nearly 40% of young Brits struggling to find a gift that feels right for their relationship, our ‘New Arrangements’ bouquets offer more meaningful choices. However you define your relationship, Deliveroo can help you celebrate it your way.”

Customers can order a bouquet for just £10 from the following local florists on the Deliveroo app between 12th - 14th February with florals delivered straight to their doorsteps!

Available while stocks last. With Valentine’s Day demand high – last year, not an hour went by without Deliveroo delivering a bouquet of flowers*** – early ordering is encouraged.

Not every Valentine’s Day moment looks the same. If the ‘New Arrangements’ bouquets aren’t right for you, the Deliveroo app has hundreds of florists across the UK offering bouquets of all shapes and sizes this Valentine’s Day, including more traditional options. Whatever moment you’re marking, there’s something on the app to help you celebrate it.

The full selection is available via the Shopping page on the Deliveroo app and website.

ENDS

*Research commissioned by Deliveroo and conducted by 3Gem between the 10th - 14th January 2026, surveying 2,000 adults in the UK aged 18-45 years old.

**The number of Gen Z & millenial Brits who are currently in, have experience with, or are interested in the aforementioned dating status.

***All data is UK only and representative of flowers from both Retail and Grocery partners on Deliveroo on 14th February 2025.

About the New Arrangements bouquet collection, designed by Kaiva Kaimins of LoverGirl:

  • The Throuple: A trio of roses form this triple-toned bouquet. Three lilac, three firetruck red, and three hot pink roses - with the petals reflexed to make them 33.3% bigger in bloom.

  • The Sneaky Link: Deep, rich burgundy anthuriums, moody amaranths, and plum scabious are arranged to evoke secrecy and intimacy, with one hidden Baccara rose, reflecting the nocturnal nature of this connection.

  • The Talking Stage: Pink spidery gerbera, butterfly ranunculus, pale pink lisianthus, lemon french narcissus, and scattered gypsophila form a light, gentle, yet bouncy bouquet capturing the blush, excitement, and fun of early flirtation.

  • The Non-Demi-Curious-Semi-Binary (NDCSB): Sunflowers without their petals, wired hyacinths and bunched bear grass, sculpted to connect back to itself, altogether represent a connection that is easy, open, and unapologetically itself. An intentionally gender-neutral, earthy but bright colour palette.

  • The Ethical Non-Monogamy (ENM): Peach stocks and hermosa roses, nudge carnations, one baby blue delphinium, and a single blue pampas grass plume are arranged to form a bouquet rooted in honesty and consent. The pampas nods to a time in the 1970s, when it’s said the flower was used as a discreet symbol among couples exploring swinging and open relationships.

T&Cs The ‘New Arrangements’ limited edition bouquets are available for £10 (excluding delivery and service fees) from Floritta, Moss & Maple, Flowers Unlimited, and Flowers by Oz on the Deliveroo app between 12th – 14th February 2026. 120 bouquets available in total, released across the three day campaign period. Orders are for immediate on-demand delivery only, pre-orders/scheduling for Valentine's Day is not available. Available in England only. Subject to availability on a first come, first served basis. Geographical restrictions apply.