News / Deliveroo is 10


13th March: Deliveroo is 10! The food delivery company served its first order a decade ago in London

London, UK: Deliveroo is 10! The food delivery company served its first order a decade ago in London, and to mark the special 10-year milestone, Deliveroo is rewarding 30,000 customers from across the UK with a £10 voucher to say thank you for supporting local restaurants found on the app in hundreds of towns and cities across the UK.

The £10 ‘thank you’ voucher is being given to 30,000
select UK Deliveroo customers to use on Monday 13th March and Tuesday 14th March, so they can join in the anniversary celebrations and order either a delicious meal from their favourite local restaurant or a supermarket shop.

Since its launch in 2013*, Deliveroo’s restaurant selection has grown from a handful of partners in London to over 60,000 restaurants on the platform across the UK and Ireland, offering a vast range of foods and global cuisine, at the touch of a button.

Deliveroo’s co-founder and CEO, Will Shu was Deliveroo’s first rider in 2013; 10 years on, the food delivery company now has a network of almost 90,000 riders in the UK who are a vital part of Deliveroo’s three-sided marketplace. Riders deliver everything from freshly made local dishes, on-demand grocery items to pharmacy products, direct to doors, in as little as 20 minutes.

Will Shu, co-founder and CEO of Deliveroo and firstever rider said: “I started Deliveroo in 2013 with a mission to connect people to the best quality food from local restaurants and deliver it directly to people’s doors. It has been an incredible ride and I am really proud of what we have built - we have partnered with thousands of the UK’s best-loved local restaurants and grocers, which has also created flexible work for nearly 90,000 riders. Thank you to our loyal customers for being part of this amazing journey with us and for supporting local businesses on Deliveroo for a decade.”

Daniele di Martino, UK CEO of Rossopomodoro, Deliveroo’s first and longest-serving restaurant partner said: “We joined Deliveroo on day one in 2013 with our Chelsea site. We trusted the project with good reason and couldn't be happier about this decennial partnership. Deliveroo’s platform constantly evolves, always offering the best service and support.”

There is no surprise that with a decade of food delivery under its belt, Deliveroo has delivered an enormous number of local dishes and grocery essentials to residents in the UK.


Over the last decade, Deliveroo has delivered the following in the UK:

  • Over 500 million burgers
  • Over 500 million dishes that are vegan
  • Over 39 million pizzas
  • Over 28 million salads
  • Over 14 million portions of chicken wings
  • Over 12 million curry dishes
  • Over 6 million coffees
  • Over 5 million ramen dishes
  • Over 5 million ice-creams
  • Over 5 million kebabs
  • Over 4 million bubble tea
  • Over 500,000 fish and chips
  • Over 500,000 poke bowls

    Since the launch of on-demand grocery in 2020, Deliveroo has delivered the following in the UK:
  • Over 14 million pints of milk
  • Over 6.6 million loaves of bread
  • Over 4 million bananas
  • Over 4 million packs of dozen eggs
  • Over 2 million cucumbers
  • Over 1.7 million avocados
  • Over 450,000 toilet rolls
  • Over 670,000 nappies


  • Co-founder and CEO, Will Shu, was Deliveroo’s very first rider in 2013, his first delivery was from Rossopomodoro, an Italian restaurant in London. He still makes deliveries on his bike to customers today.
  • Since 2013, riders in UK and Ireland have travelled approximately 1.8 billion miles
  • One rider based in the UK has completed over 75,000 trips delivering food direct to people’s doors since 2014
  • There are nine Deliveroo riders based in the UK that have been riding with Deliveroo since 2013
  • Between 2013 - 2023 the most popular cuisines on Deliveroo are Thai, American, Hawaiian, Mexican and Chicken

Over the last decade, Deliveroo has been at the forefront of the latest food trends and innovations, including launching Deliveroo Editions delivery-only kitchens in 2017, pioneered to help restaurants expand to new areas.

In 2020, Deliveroo’s grocery offering was born out of a simple desire to support those isolating during the Covid pandemic, allowing customers to order groceries from partners such as Morrison’s, Co-op, Sainburys and Waitrose without leaving the house. There are now over 8,000 grocery sites live on the Deliveroo app in the UK alone, delivering supermarket and convenience items from food to drinks and household essentials. In 2021, we expanded our grocery offering to introduce a rapid grocery delivery service, ‘Deliveroo HOP’ which delivers direct to customers' doors in minutes.

Customers who have been selected to receive a £10 voucher (minimum order value £20) can place an order on Deliveroo on 13th and 14th March 2023 through the Deliveroo app, or online.

*Deliveroo’s journey over the last decade (2013-2023):

  • When is Deliveroo’s anniversary? Deliveroo is celebrating the 10th anniversary in March 2023
  • What sparked the idea? When Deliveroo's founder and CEO Will Shu, moved to London in 2012, he discovered a city full of great restaurants, but unlike in New York, he was amazed that so few of them delivered food. He made it his mission to bring the best local restaurants direct to people’s doors.
  • Founded in 2013: Deliveroo was founded in 2013 by Will Shu and co-founder Greg Orlowski
  • In 2017, Deliveroo launched its delivery-only kitchens concept, ‘Editions’, an innovation pioneered to help restaurants expand to new areas.
  • In 2018, to reduce plastic in packaging, Deliveroo added an opt-in to receive cutlery rather than it being provided with every order.
  • In 2020, at the height of Covid, Deliveroo looked for ways to support those isolating by adding a number of grocery partners to the platform, allowing customers to order groceries directly to their doors. Grocery partners include Morrisons, Waitrose, Sainsbury’s and Co-op. Throughout the Covid pandemic, Deliveroo also provided over one million free meals to NHS workers
  • In September 2021, Deliveroo HOP - grocery delivery-only stores - in partnership with Morrisons was launched. Deliveroo HOP offers consumers rapid-on-demand grocery delivery direct to their door in as little as 20 minutes. In 2022, Waitrose partnered with Deliveroo HOP.
  • In March 2023, Deliveroo announced that within 10 months they had helped provide the equivalent of over two million meals and vital support to people facing hunger in the UK, through its partnership with the Trussell Trust and its network of food banks.

Back to our newsroom

View more news articles