SELF PORTRAIT, 16 ARLINGTON, AND MORE DELIVERED TO YOUR DOOR IN MINUTES THROUGH DELIVEROO’S NEW PARTNERSHIP WITH HURR

• Deliveroo and HURR have announced a first-of-its-kind partnership to bring luxury and premium fashion dresses to customer's doors, making it quicker and easier to rent pre-loved fashion.
• Launching just in time for the festive party season, customers in London can now rent their perfect dress from 16 Arlington, Nadine Merabi, Rixo to Self Portrait in as little as 20 minutes.
• The partnership marks a further expansion of Deliveroo Shopping and a first in the fashion space for Deliveroo.

London, 20 November 2024: Deliveroo and HURR, the UK's leading home of circular fashion, have announced a new partnership to bring rental designer dresses directly to customers' doors in as little as 20 minutes.

Launching just in time for the festive party season, the new collaboration will allow Deliveroo users to rent pre-loved high-end fashion pieces from HURR’s selection, directly through the Deliveroo app, which includes brands such as 16 Arlington, Santa Brands, Self-Portrait, Nadine Merabi and Rixo.

Deliveroo customers within Central London will be able to browse through a curated selection of more than 50 luxury and premium dresses. HURR allows customers to access high-end, designer clothing without the need to purchase them - helping to make luxury fashion more accessible and sustainable.

The partnership will make it even quicker and easier for customers to access and rent pre-loved designer items, adding a new level of speed and accessibility to sustainable fashion. Currently, HURR customers receive their rentals through its 24-hour overnight delivery service, this will be cut to 20 minutes through Deliveroo. Customers will receive a returns label and easy instructions when their item is delivered, making the process as easy as possible.

Consumer demand for high-end fashion rentals continues to grow, and the global fashion rental market is now valued at over £4.8m, more than doubling in size from 2016. This growth has been driven by Gen Z and Millennial consumers who are seeking cost-effective and sustainable fashion alternatives. This industry-first partnership allows HURR to tap into Deliveroo's vast, younger customer base across London, making high-end rental fashion more accessible just in time for the Christmas party season. It eliminates the need to purchase a new outfit, making sustainable, stylish choices easier than ever.

The partnership marks another milestone in the growth of ‘Deliveroo Shopping’, which now features major brands like B&Q, Wilko, Ann Summers, and The Perfume Shop. With its move into non-food categories, Deliveroo now gives customers the convenience of shopping for everything from fashion and homeware to toys, flowers, baby essentials, cosmetics, and gifts—all through one app.

Eric French, Chief Operating Officer at Deliveroo, said: “At Deliveroo we’re always looking to break new ground and our exciting partnership with HURR is no different. It is an industry first for the rental fashion market, and will make high-end fashion even more accessible and bring a new level of luxury and convenience to our customers. This marks our first step into the fashion space, and we’re excited to welcome more partners to Deliveroo Shopping as we continue expanding the variety for our customers.”

Victoria Prew, Founder of HURR said: “We’re thrilled to be launching on-demand fashion rental in partnership with Deliveroo this festive season. You can select and rent your dresses from HURR to your door faster than ever before, in as little as 20 minutes. Customer experience is at the heart of HURR and this unique partnership will deliver your last minute or planned party wear looks to your door faster than fast fashion itself.”

-ENDS-

Media Enquiries

press@deliveroo.co.uk


hurr@aisle8.com

deliveroo@hanburystrategy.com

Images available for download here

Image credit: Morgane Maurice for Deliveroo and Hurr.

About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 181,000 best-loved restaurants, grocers and retail partners, as well as around 135,000 riders to provide the best on-demand delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Kuwait, Qatar, Singapore, United Arab Emirates and the United Kingdom.

Further information regarding Deliveroo is available on the Company's website at https://corporate.deliveroo.co.uk/.

About HURR Founded in 2018 by Victoria Prew, HURR is the leading wardrobe rental platform operating a hybrid model combining peer-to-peer rental, powering fashion rental for 130+ exclusive brand partners such as Aligne, Ganni and Mulberry and rental for the UK’s leading retailers, including Net-A-Porter and Selfridges. Through its partnerships, HURR has created an entire rental ecosystem with no owned stock. With over 85,000 listings to date, HURR offers the simplest way to rent clothing, shoes and accessories for elevated everyday style, sustainably building and changing up your wardrobe whenever you need to.