DELIVEROO LAUNCHES SECOND CAMPAIGN UNDER ITS ‘NOW JUST GOT EVEN BETTER’ GLOBAL BRAND PLATFORM

London, 12th January 2026: Deliveroo has launched its latest campaign under its global brand platform ‘Now Just Got Even Better’, building on the company’s strategy to expand the role it plays in consumers’ lives, to become more meaningful in more of life’s moments.

Developed with Pablo London, the work speaks to Deliveroo’s ongoing commitment to making life better in the now, whether that’s food from your favourite restaurant to enjoy with friends, a last-minute gift or a top-up shop to prepare for a family visit.

Rolling out from January into February across the UK, Ireland, France, Italy and UAE, this campaign spans OOH, TVC, radio and social, digital and performance marketing, with later editions planned to go live at key moments throughout the year. The campaign follows Deliveroo's evolution from restaurant delivery into grocery and retail - with several major retailers joining the platform across electronics, DIY, health and wellness, beauty, floristry, fashion and more.

Mirroring Deliveroo’s evolution into the broader world of on-demand delivery, the campaign aims to demonstrate the now endless ways Deliveroo can make everyday moments better, no matter what life throws at you.

Across all communications, the latest campaign plays into life's beautiful unpredictability. Unexpected guests? Special occasions? Running short on time? Whether unexpected (or expected!), the campaign celebrates how Deliveroo can support you in any moment, delivering what you want, when you want it.

The new TVC was developed in partnership with Pablo London and production house MindsEye, with Director Carl Sundemo bringing his distinctive visual style and off beat storytelling to the script. It will run across TV (Sky Media, ITV, Channel 4…) and BVOD (Netflix, Prime Video, Sky Go…).

In this chapter Deliveroo brings to life the relatable moment of finding yourself hosting unexpected guests, through a fantastical story of hikers happening upon a grizzly bear in its cave. At first, we see our two protagonists cold and wet, sheltering from the storm outside, only to be confronted by a rather hangry grizzly. Yet, Deliveroo helps to save the day and the three characters become fast friends. A plate of the bear's favourite salmon sushi dish, a bottle of honey and even a bluetooth speaker are delivered to a now cosy-looking cave. The new friends dance the night away, accompanied by a remix of the Vengaboys classic ‘We Like To Party’. Each delivery made throughout, reminding consumers of Deliveroo’s ever-increasing relevance to their lives.

The campaign will be followed up with radio, online video and influencer content, which show multiple moments, seasonal and beyond, in which the full gamut of Deliveroo products and services ensure that every now can be made even better with Deliveroo.

Caroline Harris, VP of Marketing at Deliveroo, comments: *“Our latest global campaign demonstrates the endless ways Deliveroo can save the day in life’s unexpected and expected moments. Through a playful and fantastical creative, we bring to life a completely relatable and familiar scenario: catering for unexpected guests.

“As we continue to expand our range across restaurant, grocery and retail, this campaign captures the many moments Deliveroo can make better. Whether it’s a tasty meal or last-minute shop - we can deliver it on-demand, directly to your doorstep.”*

Dan Norris and Ray Shaughnessy , ECD’s at Pablo said: "All aboard the Venga bus for the next chapter of Now Just Got Even Better. We love how this next playful installment continues to broaden consumers' understanding of Deliveroo's impressive cross-vertical offer, accompanied by an iconic earworm to help them remember it."

ENDS