TAKEAWAY TOYS: DELIVEROO AND THE ENTERTAINER UNBOX EXCLUSIVE PARTNERSHIP JUST IN TIME FOR THE FESTIVE SEASON

London, 4th December 2025: The festive season brings a flurry of parties, plans, and the occasional last-minute panic over forgotten presents. Today Deliveroo and The Entertainer, the UK’s largest independent toy retailer, announce an exclusive partnership, saving Christmas for parents and last-minute shoppers alike.

Customers will now have access to on-demand delivery of nearly 5,000 of The Entertainer’s products, arriving at their front door in as little as 30 minutes.

This is the first time a national toy retailer will be available on Deliveroo, with stores around the UK now available on the app, including The Entertainer’s first ever store in Amersham - a local staple on its high street for over 45 years.

The Entertainer joins the growing list of retailers partnering with Deliveroo Shopping to unlock rapid delivery of retail, making Christmas that little bit easier. This partnership will give The Entertainer’s customers the ability to order on-demand from a range of high-quality toys, games and gifts for every budget, meaning parents and gift-givers will be able to find something for their little ones whatever their age or preference.

Trending toys now available on Deliveroo include:

• LEGO (including Minecraft & F1 sets)
• Jurassic World Primal Hatch Electronic Pet
• Hatchanimals Alive!
• Mini Brands Fill the Fridge Playset / Mystery Capsules
• Fugglers
• Gabby’s Dollhouse
• Peppa Pig Oinks & Snuggles Evie Doll
  
  Suzy McClintock, VP of New Verticals at Deliveroo said: “At Deliveroo our priority is to bring the best of the local high-street to our customers’ doors, and this partnership does just that. The Entertainer is the UK’s largest independent toy retailer, and we’re proud to be partnering with such a prestigious retailer to provide our customers with the best in class of toys, games and gifts, just in time for the festive season.”
  
  

Andrew Murphy OBE, Chief Executive Officer of The Entertainer, said: “We’re delighted to announce our new partnership with Deliveroo, bringing shoppers a brand-new and even quicker way to buy the toys and games they love, in a first for both brands.

“As the UK’s most convenient toy retailer with over 1,000 concessions, we’re incredibly proud to add Deliveroo to our growing selection of 'Toy Box’ partners. We are confident this partnership will drive growth for both brands, opening up new opportunities for customers to buy our exciting range of toys for every budget in the run-up to Christmas, and beyond.”

Since its launch in November 2023, Deliveroo Shopping has rapidly increased its offering, providing customers with access to a wide range of retail on the platform. Beyond toys, the selection now includes luxury fragrances from The Perfume Shop, high-end fashion rental via HURR, and stylish accessories from Accessorize. This breadth ensures customers have on-demand access to everything they might need for the Christmas season - from last-minute festive gifts to DIY necessities from retailers like B&Q - for those critical last minute home improvements.

ENDS