VIRAL NEW-YORK INSPIRED PIZZERIA ALLEY CATS ENTERS DELIVERY SPACE WITH EXCLUSIVE DELIVEROO PARTNERSHIP

London, 2nd February 2026: Fans of the viral New York style pizza sensation, Alley Cats, can now enjoy its menu from home as the pizzeria enters the delivery space for the first time, through an exclusive partnership with Deliveroo. The move is designed to help Alley Cats increase its existing customer-base and ultimately grow its business.

The first site to launch on the Deliveroo app is Alley Cat’s latest restaurant in Westbourne Grove, giving Deliveroo customers in areas across North West, West, and Central London access to the popular pizza brand.


The partnership underscores Deliveroo’s ongoing commitment to bringing customers the very best of their local high street, providing unparalleled on-demand access to everything from local neighbourhood gems, to fast-growth independents and nationwide brands.

Since its launch in late 2023, Alley Cats has rapidly become one of London’s most sought-after food brands, featuring in Infatuation’s Best New Restaurants of 2024 list. A major player in the city's shift from Neapolitan-style pizza toward the crispy, 14-inch New York-style pie, it has experienced huge success since it opened its doors.

The brand quickly became a TikTok and Instagram sensation when it launched, with customers joining large queues outside the restaurants to get a slice of the action. The restaurant is popular for its take on New York-style pizza, as well as dishes like garlic and cheese bites, meatballs in marinara sauce and their very own “Green Goddess” dressing.

Alley Cats’ full pizza menu will be available on Deliveroo, including customer favourites such as its Margherita, Pepperoni and Vodka Sauce pizzas available to order.

Jessica Markowski, Director of Core London, Editions and Sales at Deliveroo said: “We are always looking to champion local heroes and bring trending hotspots onto the platform, ensuring Londoners can access the best selection of restaurants at a touch of a button.

“Our partnership with Alley Cats is the perfect example of this, and we’re thrilled to be helping an independent brand grow its business and reach new customers.”

Ellie Noble, Co-Founder of Alley Cats said: “We are excited to finally make Alley Cats Pizza even more accessible to Londoners and pizza lovers via our brand new partnership with Deliveroo. After just over two years in business and infinite requests for delivery we couldn’t ignore the demand and knew Deliveroo would be the one to deliver the goods!”

ENDS