DELIVEROO DOUBLES RESTAURANT PARTNERS IN BIRMINGHAM TO MEET GROWING DEMAND

• Deliveroo has doubled its number of restaurant partners in Birmingham since the start of the pandemic
• Orders in Birmingham up more than 300% over the same period despite the ending of lockdown restrictions
• Deliveroo set to open a new office in the city this April, as it expands its presence to reflect strong growth

Thursday 27 January: Deliveroo has doubled the number of its restaurant partners in Birmingham since the start of the pandemic and is seeing huge growth in orders despite the ending of lockdown restrictions, as it continues to expand its reach across the UK.

Customers in Birmingham can now order from more than 2,500 restaurants on Deliveroo. This number has doubled since February 2020, with Deliveroo providing a vital lifeline to the hospitality industry in the city throughout the pandemic by helping restaurants to keep trading and reach new customers during lockdowns.

In December 2021, the number of Deliveroo orders in Birmingham were more than 300% higher than in February 2020. The growth over this period comes despite the ending of lockdown restrictions, highlighting the continued popularity of getting your favourite restaurant and takeaway dishes delivered to your door, with the top three orders in Birmingham being hot wings from KFC, the big flavour burger from Wingstop and a cheeseburger from Five Guys. Wingstop was crowned Deliveroo’s restaurant of the year in 2021, beating thousands of entries to the coveted title.

To reflect this strong growth and commitment to this key market, the company will be opening a new office in Birmingham this April.

The business has also expanded its grocery offering in the city, with the number of grocery sites available on the app increasing fivefold since February 2020. The top-selling grocery items across Birmingham include freshly sliced bread, skimmed milk and baking potatoes, as customers increasingly choose to get their daily essentials and kitchen cupboard staples delivered to their door in as little as 20 minutes.

Deliveroo is committed to supporting the growth of small and independent restaurants, and some of its best performing restaurants in the area include Roscoes in Sparkbrook, and Sam and Harry’s in Alum Rock.

Deliveroo Vice President of Regional Growth, Jeff Wemyss said: “We’re really proud of this massive growth in Birmingham over the past year, and are committed to continuing to support our restaurant partners and the local community after delivering a vital service during the pandemic. While the economy may now have reopened, people are increasingly looking to get their favourite dishes and daily essentials delivered to their door, so we’re excited to see what the future holds for us in Birmingham, as we continue to grow our partnerships to meet this demand.”

Yasir Zabe, Restaurant owner at Roscoes, said: “Partnering with Deliveroo has been a fantastic way for us to grow our restaurant in Birmingham, especially during the pandemic. Since joining Deliveroo we have been extremely pleased with the number of new customers that now order from Roscoes. We are really excited about developing the partnership with Deliveroo and reaching even more customers.”