MATCH-DAY STYLE, DELIVERED: ASOS AND DELIVEROO TEAM UP FOR LIMITED-EDITION FOOTBALL FITS

London, 17th June 2026: ASOS and Deliveroo have come together in a first-of-its-kind partnership to make a new drop of ASOS DESIGN football shirts available to order on demand via the Deliveroo app.

Launching across Greater London and Manchester, customers wanting to watch the summer of sport in style can order up to two football supporter shirts out of 15 - male and female - designs, and have them delivered straight to their door in as little as 25 minutes, just in time for kick-off! Colourful country designs include England, Spain, Brazil, Argentina, Portugal, Germany, Mexico and The Netherlands.

With the upcoming schedule due to dominate British culture over the next few weeks, it’s clear that football is more than a game – it’s a cultural phenomenon. As fixtures increasingly become intertwined with social plans, from pub meet-ups to park kickabouts, and for a generation raised on immediacy, this partnership brings together fashion and convenience in a way that mirrors the spontaneity of modern match-day plans.

The new ASOS DESIGN football shirts rework classic jerseys with a trend‑led edge. From shirred baby tees, off‑shoulder tops, tanks, and bandeaus to boxy, oversized T‑shirts and oversized polos, the shirts are priced between £12–£22 and feature sporty graphics made for the season ahead.

Whether you’ve spilled a pint, left your favourite shirt at your ex’s house, or just realised your calendar is suddenly 100% football, the wait for delivery is officially over. Londoners and Mancunians can now open the Deliveroo app, select their style, and have a match-day look arrive faster than the pre-match analysis!

Vanessa Spence, Executive Vice President of Brand and Creative at ASOS, says: ‘At ASOS, we love tapping into the moments that matter to our customers. Partnering with Deliveroo lets us meet them right where they are – whether that’s getting match-day ready at the last minute or leaning into the energy and emotional rollercoaster of the game. It’s about making style feel easy, relevant, and part of real life.’

Suzy McClintock, VP Consumer and New Verticals at Deliveroo said: ‘Our new partnership with ASOS redefines what convenience means during a busy sporting summer. Deliveroo is already a trusted part of the match-day experience, helping customers get everything they need delivered on demand, from meals and groceries to beauty, health and retail essentials. Expanding our retail offering with ASOS is an exciting step that gives fans an easy way to complete their plans, whether that’s stocking up for a watch party or getting last-minute fashion essentials delivered to their door.’

ENDS

Customers across Greater London and Manchester will be able to shop select ASOS DESIGN styles via the Deliveroo app from 17th June 2026. The 15 limited-edition shirts will be available in a full size range from XS to XL. Geographic restrictions, delivery and service fees apply.