
About Pure - Victoria
Pure creates deliciously good food that brings moments of joy when you’re on-the-go or at work. Made with colourful, seasonal ingredients, Pure’s vibrant food is full of flavour and packed with goodness. Visit one of its London shops or have Pure delivered-in for meetings, events, conferences and teams. Their delicious menu features everything from protein-packed Super Eggs & breakfast Birchers, to warming Pure Bowls & freshly made Wraps. All served up alongside locally roasted coffee with Organic dairy or plant-based milk alternatives at no extra charge.15% off entire menu
For orders over £30. T&Cs apply. New customers only
Popular with other people
British Chicken Soup Large
185 kcal
£7.35Brain Boost Regular
268 kcal
£4.75Protein Chicken Salad
220 kcal
£6.80Hail Caesar
576 kcal
£6.75Raspberry & Peanut Butter Yoghurt
358 kcal
£4.75Halloumi Wrap Toastie
647 kcal
£8.05Pure Protein Regular
165 kcal
£5.00Thai Green Lentil Soup Large
312 kcal
£7.10Lock, Stock & Hot Smoked Salmon
427 kcal
£7.10Flat White
144 kcal
£4.75
Meal Deals ✨
Be Bowl'd (for 1)
Currently sold out£17.49Pure Revival (for 1)
*Super saver!* Choose any Salad, Side and Regular Smoothie and let lunchtime commence!£17.99Pure Classics (for 1)
*Super saver!* Choose any 1x Toastie, any 1x Side and any 1x regular Smoothie.£14.99
Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
Celebrity Skin
Hot-smoked salmon, avocado, cashew nuts, cucumber and tomato on mixed leaves. Pure Vinaigrette dressing on the side.543 kcal
£12.95Hail Caesar
Handmade with chargrilled British chicken, Grana Padano, croutons, mayo & crunchy cos with Caesar dressing in a wholemeal wrap made with Wildfarmed regenerative flour.576 kcal
£6.75Halloumi Wrap Toastie
Handmade with hummus, mushrooms, sun-dried tomatoes & tomato relish in a toasted wholemeal wrap made with Wildfarmed regenerative flour.647 kcal
£8.05VegetarianMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.45VeganFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.75Vegetarian
Toasties 🌯
Fresh off the grill.
Halloumi Wrap Toastie
Handmade with hummus, mushrooms, sun-dried tomatoes & tomato relish in a toasted wholemeal wrap made with Wildfarmed regenerative flour.647 kcal
£8.05VegetarianKorean Barbecue Beef Wrap Toastie
Korean salt beef, caramelised onions, pickled veg & mature Cheddar cheese in a toasted wheat bran wrap.523 kcal
£8.25
Soups 🥣
Hearty and warming. Add a sourdough roll + butter for extra deliciousness.
British Chicken Soup Large
Chargrilled British chicken breast and thigh, carrots, celery and orzo pasta in a wholesome chicken broth.185 kcal
£7.35Thai Green Lentil Soup Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£7.10Vegan
Wraps 🌯
Our handmade wheat bran wraps are made fresh in store every morning so they’re full of flavour. We only use chargrilled British chicken and seasonal fillings.
Hail Caesar
Handmade with chargrilled British chicken, Grana Padano, croutons, mayo & crunchy cos with Caesar dressing in a wholemeal wrap made with Wildfarmed regenerative flour.576 kcal
£6.75Lock, Stock & Hot Smoked Salmon
Handmade with hot smoked salmon, lemon mayo, quick-pickled veg, cucumber & mixed leaves in a wholemeal wrap made with Wildfarmed regenerative flour.427 kcal
£7.10Falafalo Soldier
Handmade with sweet potato falafel, hummus, Pure slaw, toasted flaked almonds & Mustard Vinaigrette in a wholemeal wrap made with Wildfarmed regenerative flour.702 kcal
£6.45Vegan
Salads 🥗
Our nourishing Salads and Grain Bowls are freshly made throughout the day to ensure they’re fresh and full of flavour. Each served with our bespoke dressings on the side.
Celebrity Skin
Hot-smoked salmon, avocado, cashew nuts, cucumber and tomato on mixed leaves. Pure Vinaigrette dressing on the side.543 kcal
£12.95
Sandwiches 🥪
Protein Chicken Salad
Chargrilled British chicken, tarragon mayo, vine tomato & cucumber in thick-cut, multigrain bread made with Wildfarmed regenerative flour.220 kcal
£6.80Skipjack Tuna & Smoky Corn
Handmade with pole & line caught tuna, cucumber & mixed leaves in multigrain bread made with Wildfarmed regenerative flour.495 kcal
£6.80Chickpea, Sriracha & Smashed Avo
Smoky beans, rocket & vegan mayo in thick-cut multigrain bread made with Wildfarmed regenerative flour.617 kcal
£6.70Vegan
Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Flat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.75VegetarianRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£5.05VeganRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.75VegetarianRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.75VegetarianLarge - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.75 kcal
£5.30VegetarianLarge - Cappuccino
Double shot of espresso topped with your choice of foamed milk.71 kcal
£5.30VegetarianRegular - Americano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganLarge - Black Americano
Double shot of espresso with hot water, served with your choice of milk.0 kcal
£4.45VeganLong Black
Double shot of our 100% Arabica coffee with hot water.1 kcal
£3.90Vegan
Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Rise & Shine Bircher
Wildfarmed regenerative oats, Greek-style yoghurt & blueberries.319 kcal
£4.50VegetarianRaspberry & Peanut Butter Yoghurt
Greek-style yoghurt, raspberry compote & peanut butter.358 kcal
£4.75VegetarianTop Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola331 kcal
£4.35Vegetarian
Sides🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
20 gr Protein - Chicken & Harissa
British chargrilled chicken with mixed seeds and harissa dip.186 kcal
£4.75Super Fast Fibre
Smoky bean mix & broccoli with mixed seeds & hummus.351 kcal
£4.75Vegan24 Carrot
Crunchy carrot batons with hummus.234 kcal
£4.05Vegan25 gr Protein - Chicken & Hummus
British chargrilled chicken with hummus and mixed seeds.317 kcal
£4.75Sourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.230 kcal
£2.80Vegetarian
Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Brain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
£4.75VeganPure Protein Regular
Oat milk, vanilla protein, blueberries, strawberries & almond butter.165 kcal
£5.00VeganOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£4.55Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.85Coco Berry Regular
Handmade every day in shops with blueberries, blackberries, raspberries, coconut protein Yoghurt alternative & apple juice.144 kcal
£4.75VeganPure Protein Large
Oat milk, vanilla protein, blueberries, strawberries & almond butter.329 kcal
£8.85VeganTurmeric Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.85VeganBrain Boost Large
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
£8.25VeganDaily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£6.15Get Vit Large
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
£8.25VeganCoco Berry Large
Handmade every day in shops with blueberries, blackberries, raspberries, coconut protein Yoghurt alternative & apple juice.288 kcal
£8.25Vegan
Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Iced Americano
Made with locally roasted 100% Arabica coffee beans. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!1 kcal
£3.90VeganIced Latte
Made with locally roasted 100% Arabica coffee beans. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!228 kcal
£4.75Vegetarian
Snacks & Treats🍪
A carefully curated selection of deliciously indulgent treats, and vibrant fruit salads.
Super Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.90VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.45VeganCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.80VegetarianSalted Caramel Brownie
Deliciously indulgent salted caramel brownie.270 kcal
£3.55VegetarianOat & Cranberry Cookie
Freshly baked each day.246 kcal
£3.40VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.35VegetarianElla Chocolate Orange Almonds
Crunchy roasted almonds, lightly dipped in chocolate mixed with a zesty hint of orange.179 kcal
£2.80VeganPropercorn Lightly Sea Salted
Guilt-free and great tasting British popcorn.85 kcal
£2.55VeganApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£4.25VegetarianBrown Bag Crisps - Sea Salt & Malt Vinegar
Best British potatoes baked and seasoned by small family-run company in Surrey.196 kcal
£2.25VegetarianBrown Bag Crisps - Cheddar & Onion
Best British potatoes baked and seasoned by small family-run company in Surrey.200 kcal
£2.25VegetarianDark Chocolate & Hazelnut Cookie
Freshly baked each day.272 kcal
£3.55VegetarianElla Salted Chocolate Almonds
Crunchy roasted almonds, sprinkled with sea salt and dipped in vegan chocolate with a cacao powder to finish.176 kcal
£2.85VeganBrown Bag Crisps - Lightly Salted
Best British potatoes baked and seasoned by small family-run company in Surrey206 kcal
£2.25VeganHummus Chips - Tomato & Basil
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.70VeganQuinoa Chips - Sour Cream & Chive
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.70Vegan
Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Chocolate Croissant
Traditional-style croissant filled with premium dark chocolate.409 kcal
£3.80VegetarianCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.80VegetarianVegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.70VeganPlain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£3.25VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.35VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£4.25Vegetarian
Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60VeganBelu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60Vegan