About Pure - Victoria
Pure creates deliciously good food that brings moments of joy when you’re on-the-go or at work. Made with colourful, seasonal ingredients, Pure’s vibrant food is full of flavour and packed with goodness. Visit one of its London shops or have Pure delivered-in for meetings, events, conferences and teams. Their delicious menu features everything from protein-packed Super Eggs & breakfast Birchers, to warming Pure Bowls & freshly made Wraps. All served up alongside locally roasted coffee with Organic dairy or plant-based milk alternatives at no extra charge.15% off entire menu
For orders over £30. T&Cs apply. New customers only
Popular with other people
British Chicken Soup Large
185 kcal
£7.35High Protein Chilli & Cheese
864 kcal
£11.65Regular - Cappuccino
186 kcal
£4.75Thai Green Lentil Soup Large
312 kcal
£7.10Flat White
144 kcal
£4.75Chicken New Yorker Wrap Toastie
519 kcal
£7.65Chicken Shawarma Pure Bowl
651 kcal
£11.8025 gr Protein - Chicken & Hummus
317 kcal
£4.75Super Fruit Salad
118 kcal
£5.90Protein Chicken & Mushroom
597 kcal
£11.80
Meal Deals ✨
Be Bowl'd (for 1)
Currently sold out£17.49Pure Classics (for 1)
Currently sold out£14.99Pure Revival (for 1)
Currently sold out£17.99
Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
High Protein Chilli & Cheese
High protein spicy beef & kidney bean chilli with guacamole & wholegrain brown rice, topped with Cheddar cheese & corn chips.864 kcal
£11.65Chicken Shawarma Pure Bowl
Richly spiced Persian-style stew with chicken, topped with hummus and pomegranates, served on wholegrain brown rice.651 kcal
£11.80Halloumi Wrap Toastie
Handmade with hummus, mushrooms, sun-dried tomatoes & tomato relish in a toasted wholemeal wrap made with Wildfarmed regenerative flour.647 kcal
£8.05VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.75VegetarianMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.45Vegan
Pure Bowls 🍛
These globally inspired dishes are served on wholegrain rice.
High Protein Chilli & Cheese
High protein spicy beef & kidney bean chilli with guacamole & wholegrain brown rice, topped with Cheddar cheese & corn chips.864 kcal
£11.65Protein Chicken & Mushroom
Chargrilled British, Red Tractor Chicken in a mushroom sauce with wholegrain brown rice, topped with petit pois & Grana Padano cheese.597 kcal
£11.80Chicken Shawarma Pure Bowl
Richly spiced Persian-style stew with chicken, topped with hummus and pomegranates, served on wholegrain brown rice.651 kcal
£11.80Sweet Potato & Coconut Curry Pure Bowl
Sweet potato in a creamy coconut curry topped with spicy greens, broccoli,petit pois and served with wholegrain rice.637 kcal
£10.35Vegetarian
Toasties 🌯
Fresh off the grill.
Chicken New Yorker Wrap Toastie
Handmade with chargrilled chicken, mature Cheddar cheese, pickled cucumber & mustard mayo in a toasted wholemeal wrap made with Wildfarmed regenerative flour.519 kcal
£7.65Korean Barbecue Beef Wrap Toastie
Korean salt beef, caramelised onions, pickled veg & mature Cheddar cheese in a toasted wheat bran wrap.523 kcal
£8.25Halloumi Wrap Toastie
Handmade with hummus, mushrooms, sun-dried tomatoes & tomato relish in a toasted wholemeal wrap made with Wildfarmed regenerative flour.647 kcal
£8.05Vegetarian
Soups 🥣
Hearty and warming. Add a sourdough roll + butter for extra deliciousness.
British Chicken Soup Large
Chargrilled British chicken breast and thigh, carrots, celery and orzo pasta in a wholesome chicken broth.185 kcal
£7.35Thai Green Lentil Soup Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£7.10Vegan
Salads 🥗
Our nourishing Salads and Grain Bowls are freshly made throughout the day to ensure they’re fresh and full of flavour. Each served with our bespoke dressings on the side.
Rainbow Veg
Avocado, chargrilled veg, broccoli, pickled beetroot, kale, quick-pickled veg & omega seeds on crunchy cos. Tahini dressing on the side.372 kcal
£11.80Vegan
Sandwiches 🥪
Chickpea, Sriracha & Smashed Avo
Smoky beans, rocket & vegan mayo in thick-cut multigrain bread made with Wildfarmed regenerative flour.617 kcal
£6.70Vegan
Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Regular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.75VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.75VegetarianRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£5.05VeganRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.75VegetarianLarge - Cappuccino
Double shot of espresso topped with your choice of foamed milk.71 kcal
£5.30VegetarianLarge - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.75 kcal
£5.30VegetarianRegular - Americano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganLarge - Black Americano
Double shot of espresso with hot water, served with your choice of milk.0 kcal
£4.45VeganLong Black
Double shot of our 100% Arabica coffee with hot water.1 kcal
£3.90Vegan
Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Fibre Starter
Greek-style yoghurt, raspberry compote, omega seeds, energy crunch & almond butter.674 kcal
£5.80Vegetarian
Sides🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
25 gr Protein - Chicken & Hummus
British chargrilled chicken with hummus and mixed seeds.317 kcal
£4.7524 Carrot
Crunchy carrot batons with hummus.234 kcal
£4.05VeganSuper Fast Fibre
Smoky bean mix & broccoli with mixed seeds & hummus.351 kcal
£4.75VeganSourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.230 kcal
£2.80Vegetarian
Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.85Turmeric Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.85VeganOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£4.55Daily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£6.15
Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Iced Americano
Made with locally roasted 100% Arabica coffee beans. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!1 kcal
£3.90VeganIced Latte
Made with locally roasted 100% Arabica coffee beans. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!228 kcal
£4.75Vegetarian
Snacks & Treats🍪
A carefully curated selection of deliciously indulgent treats, and vibrant fruit salads.
Super Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.90VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.45VeganDark Chocolate & Hazelnut Cookie
Freshly baked each day.272 kcal
£3.55VegetarianSalted Caramel Brownie
Deliciously indulgent salted caramel brownie.270 kcal
£3.55VegetarianPropercorn Lightly Sea Salted
Guilt-free and great tasting British popcorn.85 kcal
£2.55VeganElla Salted Chocolate Almonds
Crunchy roasted almonds, sprinkled with sea salt and dipped in vegan chocolate with a cacao powder to finish.176 kcal
£2.85VeganPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.40VeganBrown Bag Crisps - Sea Salt & Malt Vinegar
Best British potatoes baked and seasoned by small family-run company in Surrey.196 kcal
£2.25VegetarianHummus Chips - Tomato & Basil
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.70VeganQuinoa Chips - Sour Cream & Chive
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.70VeganBrown Bag Crisps - Cheddar & Onion
Best British potatoes baked and seasoned by small family-run company in Surrey.200 kcal
£2.25VegetarianElla Chocolate Orange Almonds
Crunchy roasted almonds, lightly dipped in chocolate mixed with a zesty hint of orange.179 kcal
£2.80VeganBrown Bag Crisps - Lightly Salted
Best British potatoes baked and seasoned by small family-run company in Surrey206 kcal
£2.25Vegan
Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Chocolate Croissant
Traditional-style croissant filled with premium dark chocolate.409 kcal
£3.80Vegetarian
Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60VeganBelu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60Vegan
