15% off entire menu
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About Pure - High Holborn
Pure creates deliciously good food that brings moments of joy when you’re on-the-go or at work. Made with colourful, seasonal ingredients, Pure’s vibrant food is full of flavour and packed with goodness. Visit one of its London shops or have Pure delivered-in for meetings, events, conferences and teams. Their delicious menu features everything from protein-packed Super Eggs & breakfast Birchers, to warming Pure Bowls & freshly made Wraps. All served up alongside locally roasted coffee with Organic dairy or plant-based milk alternatives at no extra charge.
Popular with other people
Brain Boost Regular
268 kcal
£4.50Super Eggs
358 kcal
£5.85Get Vit Regular
133 kcal
£4.50Organic Milk Banana & Honey
330 kcal
£4.50Flat White
144 kcal
£4.50Cheese, Tomato & Spinach
363 kcal
£6.20Super Protein
616 kcal
£5.35Oat Milk Banana & Honey
290 kcal
£4.50Raspberry & Peanut Butter Yoghurt
358 kcal
£4.55Pure Protein Regular
165 kcal
£4.75
Festive Meal Deals 🦌
Mince Pie & Hot Drink
Enjoy a Wildfarmed mince pie with your favourite regular hot drink.£7.99
Meal Deals ✨
Purely Perfect (for 1)
Currently sold out£12.49
Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
Plain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£2.95VegetarianSuper Eggs
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.358 kcal
£5.85VegetarianRise & Shine Bircher
Wildfarmed regenerative oats, Greek-style yoghurt & blueberries.319 kcal
£4.35VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.50VegetarianOrganic Dairy Milk Pure Porridge
Wildfarmed regenerative oats soaked and cooked with organic whole milk, served plain or with your choice of toppings236 kcal
£3.80VegetarianOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£4.15Top Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola331 kcal
£4.10VegetarianSourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
£2.35VegetarianRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.50Vegetarian
Super Eggs 🍳
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.
Super Eggs
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.358 kcal
£5.85Vegetarian
Porridge🍯
Choose from organic dairy or oat milk, topped with all the classics 🍯🥜🍒
Organic Milk Banana & Honey
Wildfarmed regenerative oats soaked and cooked with organic whole milk, served with banana and blossom honey330 kcal
£4.50VegetarianOat Milk Banana & Honey
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with banana and blossom honey.290 kcal
£4.50VeganOat Milk Pure Porridge
Wildfarmed regenerative oats soaked and cooked with gluten-free oat milk, served plain or with your choice or toppings.189 kcal
£3.80VeganOrganic Dairy Milk Pure Porridge
Wildfarmed regenerative oats soaked and cooked with organic whole milk, served plain or with your choice of toppings236 kcal
£3.80VegetarianOrganic Milk Berry Strong
Wildfarmed regenerative oats soaked & cooked with organic dairy milk, served with forest berries, chopped almonds, hazelnuts, seeds & dates.473 kcal
£5.10VegetarianOat Milk Berry Strong
Wildfarmed regenerative oats soaked & cooked with oat milk, served with forest berries, chopped almonds, hazelnuts, seeds & dates.465 kcal
£5.10Vegan
Protein Egg Muffins 🥚
Low carb, free-range egg muffin, generously filled
Cheese, Tomato & Spinach
Low carb, free-range egg muffin, filled with mature cheddar cheese, tomato and spinach363 kcal
£6.20Vegetarian
Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Flat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.50VegetarianAmericano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.50VegetarianRegular - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate.306 kcal
£4.85VegetarianHot Chocolate
58% cocoa chocolate with your choice of steamed milk.291 kcal
£4.75VegetarianEspresso
Double shot of our 100% Arabica coffee.1 kcal
£2.80VeganRegular - English Breakfast Tea
English Breakfast leaf tea with your choice of milk.1 kcal
£2.85VegetarianRegular - Earl Grey Tea
Earl Grey leaf tea with your choice of milk.1 kcal
£2.85VegetarianRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.50VegetarianRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£4.70VeganLong Black
Double shot of our 100% Arabica coffee with hot water.1 kcal
£3.90VeganRegular - Gingerbread Latte
A double shot of espresso with your choice of steamed milk, warming gingerbread syrup, and finished with a dusting of cinnamon.299 kcal
£5.55VegetarianLarge - Gingerbread Latte
A double shot of espresso with your choice of steamed milk, warming gingerbread syrup, and finished with a dusting of cinnamon.429 kcal
£6.05VegetarianCortado
A double shot of espresso with an equal measure of textured milk.80 kcal
£3.55VegetarianMacchiato
Double shot of espresso lightly topped with your choice of foamed milk.44 kcal
£3.20VegetarianLarge - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!89 kcal
£5.35VegetarianRegular - Gingerbread Matcha
Ceremonial grade matcha mixed and steamed with your choice of milk, warming gingerbread syrup finished with a dusting of cinnamon.243 kcal
£5.75VeganLarge - Gingerbread Matcha
Ceremonial grade matcha mixed and steamed with your choice of milk, warming gingerbread syrup finished with a dusting of cinnamon.345 kcal
£6.20VeganRegular - Chai Latte
Spiced black tea with your choice of steamed milk.334 kcal
£4.70VegetarianRegular - Green Tea
Green leaf tea.1 kcal
£2.85VeganRegular - Peppermint Tea
Peppermint leaf tea.1 kcal
£2.85Vegan
Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Brain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
£4.50VeganGinger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.55Get Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.50VeganPRESS - The Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.55VeganOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£4.15Daily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£5.90Pure Protein Regular
Oat milk, vanilla protein, blueberries, strawberries & almond butter.165 kcal
£4.75Vegan
Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Rise & Shine Bircher
Wildfarmed regenerative oats, Greek-style yoghurt & blueberries.319 kcal
£4.35VegetarianTop Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola331 kcal
£4.10VegetarianSuper Protein
Greek-style yoghurt, forest berries, mixed nuts, dates, seeds & peanut butter.616 kcal
£5.35VegetarianRaspberry & Peanut Butter Yoghurt
Greek-style yoghurt, raspberry compote & peanut butter.358 kcal
£4.55VegetarianGo Nuts Bircher
Wildfarmed regenerative oats, Greek-style yoghurt, mixed nuts, dates & seeds.459 kcal
£4.35Vegetarian
Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Plain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£2.95VegetarianChocolate Croissant
Traditional-style croissant filled with premium dark chocolate.409 kcal
£3.55VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.10VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£4.00VegetarianVegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.40VeganWildfarmed Mince Pie
Enjoy buttery pastry made with Wildfarmed regenerative flour, deep filled with rich mincemeat and topped with a dusting of brown sugar.386 kcal
£4.45Vegetarian
Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Iced Americano
Made with locally roasted 100% Arabica coffee beans.1 kcal
£3.90VeganIced Latte
Made with locally roasted 100% Arabica coffee beans.228 kcal
£4.50Vegetarian
Sides & Desserts 🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
Blueberries & Melon
Cantaloupe melon and blueberries.54 kcal
£4.35VeganSourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
£2.35Vegetarian25 gr Protein - Chicken & Hummus
British chargrilled chicken with hummus and mixed seeds.317 kcal
£4.7524 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.90Vegan
Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60VeganBelu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60Vegan