In-store prices
Items in the ‘In-store prices’ category are the same price as on the shelves.
Browse by category
- SAVE - Latest Reductions!
- Best Sellers
- Spring Clean Savings
- Easter!
- Fresh Fruit, Veg & Salad
- Bakery
- Dairy
- Yoghurts & Desserts
- Fresh Meat & Poultry
- Chilled Snacks & Cooked Meats
- Food Cupboard
- Tea, Coffee & Beverages
- Crisps, Snacks & Biscuits
- Sweets & Chocolate
- Frozen Ready Meals
- Frozen Chips & Potato Products
- Birds Eye Favourites
- Ice Cream & Lollies
- Frozen Pies & Pasties
- Frozen Pizza & Garlic Bread
- Frozen Fruit & Veg
- Frozen Meat & Poultry
- Frozen Fish & Seafood
- Exclusive To Iceland
- Frozen Desserts
- The Meat Free Range
- Soft Drinks
- Toiletries
- Beer, Wine & Spirits
- Household
- Pet
- Vape & Accessories
- Halal
- Baby & Infant
- In Store Prices
