Prima Vista (Love At First Bite) - Cowley delivery from East Oxford

About Prima Vista (Love At First Bite) - Cowley
Prima Vista Oxford and his Executive Chef Giacomo Apicella (better know as Jack la Smorfia)are proud to bring you the most authentic flavours from Italy. This culinary voyage aims to evolve and grow with its customers and menus will be dynamic and exploratory. "Love at First bite" is its motto and "sharing" is his signature!
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10% off entire menu
For orders over £10. T&Cs apply

Popular with other people

Cotoletta in Oxford
£15.26£16.95
ClassicONE
£15.26£16.95
Parmigiana che bontà!
£15.26£16.95
Mortadella on the road
£17.06£18.95
PiadiPork
£12.56£13.95
La Bufalina
£14.36£15.95
Pepperoni
£13.46£14.95
La Romagnola
£12.56£13.95
4 Formaggi
£14.36£15.95
Pork-one
£17.06£18.95

Starters

Chicken strips
Deep fried chicken strips with rocket, parmesan shaved and balsamic glaze drizzle.
£8.95
Arancini 5x50gr
Carnaroli rice balls with Bolognese sauce mixed with italian cheese selection.
£8.95
Prima Vista fried mix
A mix of spinach arancini (2 pieces), bolognese arancini (2 pieces), potato croquettes (2 pieces), ciliegine (mozzarella balls with pesto, 2 pieces), mortadella in carrozza (melty stracciata cheese and mortadella, 1piece) and french fries
£14.36£15.95
Large Curly Fries
£5.95
Mortadella in carrozza 1x 120gr
Mozzarella slices filled with melted stracciata and Mortadella modenese. Served with french fries on the side.
£8.95
Popular
Patatine fritte pepe nero and Grana Padano
Golden and crispy french fries mixed with crushed black pepper and grated Grana Padano cheese. The Italian side of fries.
£5.95
Popular
Large French Fries
£5.95
Spinach arancini 5x50gr
Carnaroli rice balls with spinach mixed with an Italian cheese selection.
£8.95
Ciliegine 5x 25gr
Mini melted mozzarella balls with heart of basil pesto.
£8.95
Polpette Di Melanzane 5x 25gr
Homemade typical sicilian finger food made with eggplant, salt, pepper, Pecorino Romano cheese, Grana Padano cheese, covered with breadcrumbs and lightly fried.
£8.95
Porchetta & Crocchè
Grilled porchetta bites and potato croquettes. Served with a pot of mayonnaise.
£8.95
Burger and chips
Beef burger patty with melty Scamorza cheese on top. Served with fries
£11.66£12.95

Italian Gourmet Burger

Authentic italian bread bun filled with premium quality italian ingredients!!!

Cotoletta in Oxford
Typical italian bread bun filled with chicken Cotoletta Milanese (fried butterfly chicken coated in egg and panko breadcrumb), beef tomato slice, lettuce, italian smoked Scamorza. Dipped in lemon marinated mayonnaise and sprinkled with Grana Padano DOP shaved and lemon zest.
£15.26£16.95
ClassicONE
Typical italian bread bun filled with ground beef burger patty (seasoned with salt, black pepper and garlic),lettuce, beef tomato slice, a mix of caramelized and crispy onions and italian mediterranean Buffalo mozzarella. Dipped in gherkin mayonnaise.
£15.26£16.95Popular
Parmigiana che bontà!
Typical italian bread bun filled with ground beef burger patty (seasoned with salt, black pepper and garlic) topped with homemade aubergine Parmigiana and italian mediterranean Buffalo mozzarella. Dipped in basil pesto.
£15.26£16.95Popular
Mortadella on the road
Typical italian bread bun filled with ground beef burger patty (seasoned with salt, black pepper and garlic) topped with premium quality Modenese Mortadella, pistachio cream, Burrata from Puglia region and oven baked sliced rosemary potatoes. All finished with a sprinkle of Bronte pistachio.
£17.06£18.95
Pork-one
Typical italian bread bun filled with original Ariccia PGI porchetta, potato crocchè (potato croquettes filled with salt, black pepper and parsley), rocket, beef tomato slice, Burrata from Puglia region. Dipped in black truffle paté.
£17.06£18.95
Il Parmarex
Typical italian bread bun filled with ground beef burger patty (seasoned with salt, black pepper and garlic) topped with lettuce, beef tomatoes, Parma ham, Buffalo mozzarella, Tropea onion and balsamic glaze.
£16.16£17.95Popular
Calabrese
Typical italian bread bun filled with ground beef burger patty (seasoned with salt, black pepper and garlic), spicy spianata from Calabria, fried aubergine cubes, sun-dried tomatoes, lettuce, Tropea red onion. Dipped in Nduja mayonnaise.
£17.06£18.95
Yummy meatballs
Typical italian bread bun filled with neapolitan homemade meatballs (made with minced beef and minced pork, eggs, white bread, seasoned with salt, black pepper and garlic and cooked in San Marzano tomato sauce), lettuce, basil and Provolone del Monaco (from Sorrento) crumbs. Dipped in Gorgonzola cream and topped with crispy onions.
£15.26£16.95
Special of the week
Typical italian bread bun filled with ground beef burger patty (seasoned with salt, black pepper and garlic), premium quality Mortadella from Modena, friarielli (Neapolitan broccoli)and Burrata.
£16.16£17.95
Friarielli time
Typical italian bread bun filled with original sausage from Norcia, smoked Scamorza, double consistency of neapolitan broccoli (Friarielli). Dipped in spicy garlic mayonnaise.
£15.26£16.95
Peperoni & patate great news!
Currently sold out
£15.26£16.95

Pizzas 12"

Romana pizza style (thin crust)

Margherita
San Marzano tomato sauce, Fiordilatte mozzarella, basil and Extra Virgin olive oil.
£9.86£10.95
La Bufalina
San Marzano tomato sauce, Fiordilatte mozzarella, Parma ham, buffalo mozzarella, Extra Virgin olive oil and basil.
£14.36£15.95
The US
San Marzano tomato sauce, Fiordilatte mozzarella, crispy french fries and hot dog sausage.
£12.56£13.95
Pepperoni
San Marzano tomato sauce, Fiordilatte mozzarella, italian spicy Pepperoni and Extra Virgin olive oil.
£13.46£14.95
4 Formaggi
San Marzano tomato sauce, Fiordilatte mozzarella, smoked Scamorza, Grana Padano, Gorgonzola and Extra Virgin olive oil.
£14.36£15.95
Salsiccia & Friarielli
San Marzano tomato sauce, Fiordilatte mozzarella, homemade pork sausage, Neapolitan Friarielli and Extra Virgin olive oil.
£14.36£15.95
La Mediterranea
San Marzano tomato sauce, rocket, Parma ham, parmesan shaved and Extra Virgin olive oil.
£14.36£15.95
La Meraviglia
San Marzano tomato sauce, Fiordilatte mozzarella, caramelized onions, spicy spianata, Gorgonzola cheese, basil and olive oil.
£14.36£15.95
La Ghiottona
San Marzano tomato sauce, Fiordilatte mozzarella, felino salami, spicy spianata, pork sausage,cotto ham, basil and Extra Virgin olive oil.
£14.36£15.95
La Sfiziosa
San Marzano tomato sauce, Fiordilatte mozzarella, pork and beef meatballs, crispy onions, basil and Extra Virgin olive oil.
£14.36£15.95
Vegetariana
San Marzano tomato sauce, Fiordilatte mozzarella, topped with a mix of courgettes, aubergines and yellow peppers, basil and Extra Virgin olive oil.
£13.46£14.95
Cotto & Funghi
San Marzano tomato sauce, Fiordilatte mozzarella, cotto ham, champignon mushrooms, basil and Extra Virgin olive oil.
£14.36£15.95
La Gioia
San Marzano tomato sauce, Fiordilatte mozzarella, felino salami, fried aubergine cubes, oven baked sliced rosemary potatoes, basil and Extra Virgin olive oil.
£14.36£15.95

PiadiPizza

A must try dish made with the famous italian Piadina, unleavened flatbread tipically prepared in the Romagna region and topped like a pizza!

PiadiPizza Parmigiana & Porchetta
White base flattend Romagnola Piadina bread topped with homemade aubergine Parmigiana and original PGI porchetta from Ariccia. All finished with basil and Extra Virgin olive oil.
£9.95
PiadiPizza Mortadella & Pistacchio
White base flattened Romagnola Piadina bread topped with premium quality Modenese Mortadella and pistachio crumble. All finished with basil and Extra Virgin olive oil.
£9.95
PiadiPizza Pepperoni
Flattened Romagnola Piadina bread topped with San Marzano tomato sauce, Fiordilatte mozzarella, italian spicy Pepperoni and Extra Virgin olive oil.
£8.95
PiadiPizza Cotto & Funghi
Flattened Piadina bread topped with San Marzano tomato sauce, Fiordilatte mozzarella, cotto ham and champignon mushrooms. All finished with basil and Extra Virgin olive oil.
£8.95
PiadiPizza Margherita
Flattened Romagnola Piadina bread topped with San Marzano tomato sauce and Fiordilatte mozzarella. All finished with basil and Extra Virgin olive oil.
£7.95
Piadipizza Provola & Pepe
Flattend Romagnola Piadina bread topped with San Marzano tomato sauce, Scamorza cheese and crushed black pepper. All finished with basil and Extra Virgin olive oil.
£7.95
PiadiPizza Vegetariana
Flattened Romagnola Piadina bread topped with San Marzano tomato sauce, Fiordilatte mozzarella and a mix of courgettes, aubergines and yellow peppers. All finished with basil and Extra Virgin olive oil.
£8.95
PiadiPizza Salsiccia & Friarielli
Flattened Romagnola Piadina bread topped with San Marzano tomato sauce, Fiordilatte mozzarella, homemade pork sausage, Neapolitan Friarielli and Extra Virgin olive oil.
£9.95
PiadiPizza 4 Cheese
Flattened Romagnola Piadina bread topped with San Marzano tomato sauce, Fiordilatte mozzarella, smoked Scamorza, Grana Padano and Gorgonzola cheese. All finished with Extra Virgin olive oil.
£9.95
PiadiPizza La Gioia
Flattened Romagnola Piadina bread topped with San Marzano tomato sauce, felino salami, fried aubergine cubes and sliced oven baked rosemary potatoes. All finished with basil and Extra Virgin olive oil.
£9.95
PiadiPizza La Ghiottona
Flattened Piadina bread topped with San Marzano tomato sauce, Fiordilatte mozzarella, felino salami, spianata piccante, pork sausage and cotto ham. All finished with basil and Extra Virgin olive oil.
£9.95
PiadiPizza Nduja, Funghi and Melanzane
Flattened Romagnola Piadina bread topped with San Marzano tomato sauce, spicy Nduja from Calabria region and champignon mushrooms. All finished with basil and Extra Virgin olive oil.
£9.95

Piadina

The famous and original Piadina Romagnola is now in Oxford! Piadina is an unleavened italian flatbread made in Romagna region. Tasty and light it can be stuffed with any ingredients.

PiadiPork
Piadina Romagnola filled with lettuce, Ariccia IGP porchetta, french fries, Scamorza cheese and mayonnaise.
£12.56£13.95
La Romagnola
Piadina Romagnola filled with lettuce, Mortadella from Modena, oven baked rosemary potatoes, Burrata and pistachio cream.
£12.56£13.95
PiadiHam
Piadina Romagnola filled with lettuce, cotto ham, beef tomatoes, Buffalo mozzarella and mayonnaise.
£11.66£12.95
La Milanese
Piadina Romagnola filled with lettuce, milanese chicken strips, fried red peppers, caramelised onions, rosemary oven baked potatoes and mayonnaise.
£11.66£12.95
PiadiPesto
Piadina Romagnola filled with salad, homemade aubergine Parmigiana and mini cheese pesto balls.
£12.56£13.95
La Classica
Piadina Romagnola filled with rocket, Parma ham, cream cheese, Grana Padano shaved and balsamic glaze.
£11.66£12.95
PiadiParma
Piadina Romagnola filled with salad, beef tomatoes, Parma ham, potato croquettes and mayonnaise.
£11.66£12.95
PiadiSpicy
Piadina Romagnola filled with lettuce, spicy spianata salami from Calabria, mushrooms, Scamorza cheese and Nduja mayonnaise.
£11.66£12.95

Italian twist hot dog

Agostino
Split bread roll filled with grilled sausage oven baked rosemary potatoes, Burrata and truffle cream.
£9.86£10.95
Fede
Split bread roll filled with grilled sausage, lettuce, Burrata, premium quality modenese Mortadella, crispy onions and pistachio cream.
£9.86£10.95
Beppone
Split bread roll filled with grilled sausage, rocket, Gorgonzola cheese and pan fried red peppers.
£9.86£10.95
Serafino
Split bread roll filled with grilled sausage, lettuce, caramelized onion, Provolone del Monaco and gherkins mayonnaise.
£9.86£10.95
Paolino
Split bread roll filled with grilled sausage, Neapolitan broccoli (Friarielli), melty Scamorza cheese and spicy garlic mayonnaise.
£9.86£10.95
Giacomino
Split bread roll filled with grilled sausage, rocket, Parma ham, fried aubergines, melty Scamorza cheese and mayonnaise.
£9.86£10.95
Costantino
Split bread roll filled with grilled sausage, lettuce, beef tomato, Tropea onion, melty Scamorza cheese and lemon mayo.
£9.86£10.95
Nellino
Split bread roll filled with grilled sausage, rocket, sun-dried tomatoes, Grana Padano DOP shaved and balsamic glaze.
£9.86£10.95
Aaron
Currently sold out
£9.86£10.95
Tony
Split bread roll filled with grilled sausage, rocket, mushrooms, fried aubergines and Nduja mayonnaise.
£9.86£10.95
Rosy
Split bread roll filled with grilled sausage, lettuce, Parma ham, buffalo mozzarella and truffle cream.
£9.86£10.95

Schiacciata ( homemade focaccia)

Large traditional italian flatbread with an open crumb structure, filled with premium quality italian products.

La Sorprendente
Homemade focaccia filled with rocket, cream cheese, Parma ham, parmesan shaved and balsamic glaze.
£9.86£10.95
La Grandiosa
Homemade focaccia filled with rocket, beef tomatoes, original Ariccia PGI porchetta and burrata.
£11.66£12.95
La Meravigliosa
Homemade focaccia filled with Parma ham, Buffalo mozzarella, sun-dried tomatoes and basil.
£11.66£12.95
La Semplice
Homemade focaccia filled with rocket, Scamorza cheese and Parma ham.
£9.86£10.95
La Curiosa
Homemade focaccia filled with rocket, Neapolitan salami and Gorgonzola cheese cream.
£10.76£11.95
La Golosa
Homemade focaccia filled with cream cheese, salad, beef tomatoes, buffalo mozzarella and cotto ham.
£9.86£10.95
La Splendida
Homemade focaccia filled with truffle cream, lettuce, cotto ham and Gorgonzola cheese
£9.86£10.95
La Birichina
Homemade focaccia filled with lettuce, spianata piccante from Calabria, fried aubergines and garlic mayonnaise.
£9.86£10.95
La Bontà
Homemade focaccia filled with salad, premium quality Mortadella modenese, Tropea onion and Burrata .
£11.66£12.95
La Fantastica
Homemade focaccia filled with premium quality Mortadella modenese, sun-dried tomatoes, Burrata and pistachio crumble.
£11.66£12.95

Dolci and Desserts

Piadina Ferrero Rocher
Piadina Romagnola filled with Nutella cream and Ferrero Rocher bites
£9.86£10.95
Nutellona
Piadina Romagnola filled with Nutella cream
£7.95
Piadina M&M' s
Currently sold out
£9.95
Tiramisù
Soft and delicious dessert made up of layers of ladyfingers soaked in coffee, mascarpone and cocoa powder.
£7.95
Apple and almond tart
A delicious juicy apple frangipane topped with a light dusting of sugar and crunchy almonds, sits on a full flavoured buttery soft shortcrust base.
£7.95
PiadiStella
Piadina Romagnola filled with Pan di Stelle biscuits cream
£7.95
Piadina KitKat
Piadina Romagnola filled with Nutella cream and kit kat chocolate bites
£9.45
Limonello
Soft and delectable lemon flavoured sponge cake
£7.95

Soft drinks

CocaCola
Regular coke 330ml can
£2.95
Fanta
Orange Fanta 330ml can
£2.95
Priory Falls S
Sparkling water 500ml bottle
£2.45
Priory Falls
Still water 500ml bottle
£2.45