Pure - Victoria delivery from Victoria

Adults need around 2000 kcal a day

15% off entire menu
For orders over £30. T&Cs apply
New customers only
About Pure - Victoria
Pure creates deliciously good food that brings moments of joy when you’re on-the-go or at work. Made with colourful, seasonal ingredients, Pure’s vibrant food is full of flavour and packed with goodness. Visit one of its London shops or have Pure delivered-in for meetings, events, conferences and teams. Their delicious menu features everything from protein-packed Super Eggs & breakfast Birchers, to warming Pure Bowls & freshly made Wraps. All served up alongside locally roasted coffee with Organic dairy or plant-based milk alternatives at no extra charge.
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Popular with other people

Iced Latte
228 kcal
£4.50
Vegan Almond Croissant
486 kcal
£4.40
Flat White
144 kcal
£4.50
Super Fruit Salad
118 kcal
£5.70
Get Vit Regular
133 kcal
£4.55
Brain Boost Regular
268 kcal
£4.55
Oat Milk Banana & Honey
290 kcal
£4.55
Purely Perfect (for 1)
£12.49
British Sausage & Egg Toastie
619 kcal
£6.45
20 gr Protein - Chicken & Harissa
186 kcal
£4.75

Meal Deals ✨

Purely Perfect (for 1)
*Super saver!* Choose any Breakfast Toastie, Regular Smoothie and Yoghurt or Bircher - for a Purely Perfect start to the day.
£12.49

Bestsellers⭐

Need inspo? Look no further than our bestselling dishes.

Plain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.
348 kcal
£2.95
Vegetarian
Orange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.
0 kcal
£4.35
Mango & Pineapple Pot
Juicy mango and pineapple chunks.
83 kcal
£4.35
Vegan
Flat White
Double shot of espresso topped with your choice of velvety, foamed milk.
144 kcal
£4.50
Vegetarian
Top Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola
331 kcal
£4.15
Vegetarian
Sourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.
245 kcal
£2.55
Vegetarian
Rise & Shine Bircher
Wildfarmed regenerative oats, Greek-style yoghurt & blueberries.
319 kcal
£4.35
Vegetarian
Regular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.
228 kcal
£4.50
Vegetarian

Breakfast Toasties 🌯

Fresh off the grill.

British Sausage & Egg Toastie
British Cumberland sausage with free-range egg mayonnaise and Pure ketchup in a toasted wheat bran wrap.
619 kcal
£6.45
Halloumi & Avocado
Grilled halloumi with sauteed mushrooms and avocado puree in a toasted wrap.
500 kcal
£5.90
Vegetarian

Porridge🍯

Choose from organic dairy or oat milk, topped with all the classics 🍯🥜🍒

Oat Milk Banana & Honey
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with banana and blossom honey.
290 kcal
£4.55
Vegan
Oat Milk Pure Porridge
Wildfarmed regenerative oats soaked and cooked with gluten-free oat milk, served plain or with your choice or toppings.
189 kcal
£3.80
Vegan
Oat Milk Berry Strong
Wildfarmed regenerative oats soaked & cooked with oat milk, served with forest berries, chopped almonds, hazelnuts, seeds & dates.
465 kcal
£5.15
Vegan

Coffee & Hot Drinks ☕

Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.

Flat White
Double shot of espresso topped with your choice of velvety, foamed milk.
144 kcal
£4.50
Vegetarian
Hot Chocolate
58% cocoa chocolate with your choice of steamed milk.
291 kcal
£4.75
Vegetarian
Regular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.
186 kcal
£4.50
Vegetarian
Americano
Double shot of espresso with hot water, served with your choice of milk.
1 kcal
£3.55
Vegan
Regular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.
228 kcal
£4.50
Vegetarian
Long Black
Double shot of our 100% Arabica coffee with hot water.
1 kcal
£3.90
Vegan
Espresso
Double shot of our 100% Arabica coffee.
1 kcal
£2.80
Vegan
Cortado
A double shot of espresso with an equal measure of textured milk.
80 kcal
£3.55
Vegetarian
Macchiato
Double shot of espresso lightly topped with your choice of foamed milk.
44 kcal
£3.20
Vegetarian
Regular - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate.
306 kcal
£4.85
Vegetarian
Large - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!
89 kcal
£5.35
Vegetarian
Regular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.
147 kcal
£4.70
Vegan
Regular - Chai Latte
Spiced black tea with your choice of steamed milk.
334 kcal
£4.70
Vegetarian
Regular - English Breakfast Tea
English Breakfast leaf tea with your choice of milk.
1 kcal
£2.85
Vegetarian
Regular - Earl Grey Tea
Earl Grey leaf tea with your choice of milk.
1 kcal
£2.85
Vegetarian
Regular - Green Tea
Green leaf tea.
1 kcal
£2.85
Vegan
Regular - Peppermint Tea
Peppermint leaf tea.
1 kcal
£2.85
Vegan

Smoothies, Juices & Shots 🍓

Freshly blended smoothies, cold-pressed juices and nutrient packed shots.

PRESS - The Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.
34 kcal
£3.75
Vegan
Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.
0 kcal
£3.75
Orange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.
0 kcal
£4.35
Brain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.
268 kcal
£4.55
Vegan
Get Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.
133 kcal
£4.55
Vegan

Birchers & Yoghurts 🥄

Nutritious plant-based birchers and fruit-filled yoghurts.

Top Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola
331 kcal
£4.15
Vegetarian
Berry Overnight Oats
Wildfarmed regenerative oats, coconut protein yog, forest berries & seeds.
316 kcal
£4.65
Vegan
Rise & Shine Bircher
Wildfarmed regenerative oats, Greek-style yoghurt & blueberries.
319 kcal
£4.35
Vegetarian
Go Nuts Bircher
Wildfarmed regenerative oats, Greek-style yoghurt, mixed nuts, dates & seeds.
459 kcal
£4.35
Vegetarian

Pastries & Muffins 🥐

Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…

Chocolate Croissant
Traditional-style croissant filled with premium dark chocolate.
409 kcal
£3.55
Vegetarian
Plain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.
348 kcal
£2.95
Vegetarian
Vegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.
486 kcal
£4.40
Vegan
Blueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.
405 kcal
£4.15
Vegetarian
Apple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.
308 kcal
£4.05
Vegetarian

Iced Drinks 🧊

Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.

Iced Latte
Made with locally roasted 100% Arabica coffee beans.
228 kcal
£4.50
Vegetarian
Iced Americano
Made with locally roasted 100% Arabica coffee beans.
1 kcal
£3.90
Vegan

Sides & Desserts 🍍

Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.

Mango & Pineapple Pot
Juicy mango and pineapple chunks.
83 kcal
£4.35
Vegan
Blueberries & Melon
Cantaloupe melon and blueberries.
54 kcal
£4.35
Vegan
Super Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.
118 kcal
£5.70
Popular
24 Carrot
Crunchy carrot batons with hummus.
234 kcal
£3.90
Vegan
20 gr Protein - Chicken & Harissa
British chargrilled chicken with mixed seeds and harissa dip.
186 kcal
£4.75
Super Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.
206 kcal
£4.25
Vegan
Peanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.
216 kcal
£4.25
Vegan
25 gr Protein - Chicken & Hummus
British chargrilled chicken with hummus and mixed seeds.
317 kcal
£4.75
Sourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.
245 kcal
£2.55
Vegetarian

Cold Drinks 🥤

Stay hydrated with these cold drink classics.

Belu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.
0 kcal
£2.60
Vegan
Belu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.
0 kcal
£2.60
Vegan