15% off entire menu
For orders over £30. T&Cs applyNew customers only
About Pure - High Holborn
Pure creates deliciously good food that brings moments of joy when you’re on-the-go or at work. Made with colourful, seasonal ingredients, Pure’s vibrant food is full of flavour and packed with goodness. Visit one of its London shops or have Pure delivered-in for meetings, events, conferences and teams. Their delicious menu features everything from protein-packed Super Eggs & breakfast Birchers, to warming Pure Bowls & freshly made Wraps. All served up alongside locally roasted coffee with Organic dairy or plant-based milk alternatives at no extra charge.
Popular with other people
Super Fruit Salad
118 kcal
£5.70Oat Milk Banana & Honey
290 kcal
£4.55Bacon & Egg Toastie
603 kcal
£6.35Organic Milk Banana & Honey
330 kcal
£4.55Super Eggs
358 kcal
4.5(11)£5.90Raspberry & Peanut Butter Yoghurt
358 kcal
£4.65Halloumi & Avocado
500 kcal
£5.90Super Start Toastie
493 kcal
£6.10Berry Delightful
292 kcal
£4.75British Sausage & Egg Toastie
619 kcal
£6.45
Meal Deals ✨
Purely Perfect (for 1)
*Super saver!* Choose any Breakfast Toastie, Regular Smoothie and Yoghurt or Bircher - for a Purely Perfect start to the day.£12.49
Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
Plain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
Vegetarian£2.95Mango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
Vegan£4.35Top Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola331 kcal
Vegetarian£4.15Bacon & Egg Toastie
Sweet-cured bacon with free-range egg mayonnaise and Pure ketchup in a toasted wheat bran wrap.603 kcal
£6.35Smoked Salmon Toastie
Scottish smoked salmon with free-range egg mayonnaise in a toasted wheat bran wrap.439 kcal
£6.70Super Eggs
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.358 kcal
4.5(11)Vegetarian£5.90Super Start Toastie
Feta, spinach, sautéed mushrooms, vine tomatoes and free-range egg mayonnaise in a toasted wheat bran wrap.493 kcal
Vegetarian£6.10Orange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£4.35Sourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
Vegetarian£2.55Regular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
Vegetarian£4.50Flat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
Vegetarian£4.50Organic Dairy Milk Pure Porridge
Wildfarmed regenerative oats soaked and cooked with organic whole milk, served plain or with your choice of toppings236 kcal
Vegetarian£3.80
Breakfast Toasties 🌯
Fresh off the grill.
Bacon & Egg Toastie
Sweet-cured bacon with free-range egg mayonnaise and Pure ketchup in a toasted wheat bran wrap.603 kcal
£6.35Halloumi & Avocado
Grilled halloumi with sauteed mushrooms and avocado puree in a toasted wrap.500 kcal
Vegetarian£5.90Smoked Salmon Toastie
Scottish smoked salmon with free-range egg mayonnaise in a toasted wheat bran wrap.439 kcal
£6.70Super Start Toastie
Feta, spinach, sautéed mushrooms, vine tomatoes and free-range egg mayonnaise in a toasted wheat bran wrap.493 kcal
Vegetarian£6.10British Sausage & Egg Toastie
British Cumberland sausage with free-range egg mayonnaise and Pure ketchup in a toasted wheat bran wrap.619 kcal
£6.45
Super Eggs 🍳
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.
Super Eggs
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.358 kcal
4.5(11)Vegetarian£5.90
Porridge🍯
Choose from organic dairy or oat milk, topped with all the classics 🍯🥜🍒
Oat Milk Banana & Honey
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with banana and blossom honey.290 kcal
Vegan£4.55Organic Milk Banana & Honey
Wildfarmed regenerative oats soaked and cooked with organic whole milk, served with banana and blossom honey330 kcal
Vegetarian£4.55Oat Milk Berry Strong
Wildfarmed regenerative oats soaked & cooked with oat milk, served with forest berries, chopped almonds, hazelnuts, seeds & dates.465 kcal
Vegan£5.15Oat Milk Pure Porridge
Wildfarmed regenerative oats soaked and cooked with gluten-free oat milk, served plain or with your choice or toppings.189 kcal
Vegan£3.80Organic Dairy Milk Pure Porridge
Wildfarmed regenerative oats soaked and cooked with organic whole milk, served plain or with your choice of toppings236 kcal
Vegetarian£3.80Organic Milk Berry Strong
Wildfarmed regenerative oats soaked & cooked with organic dairy milk, served with forest berries, chopped almonds, hazelnuts, seeds & dates.473 kcal
Vegetarian£5.15
Protein Egg Muffins 🥚
Low carb, free-range egg muffin, generously filled
Ham & Cheese
Low carb, free-range egg muffin, filled with ham hock and mature cheddar cheese.332 kcal
£6.30Pure Brekkie
Low carb, free-range egg muffin, filled with British Cumberland sausage, sweet-cured bacon and Pure ketchup.381 kcal
£6.70
Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Americano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
Vegan£3.55Regular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
Vegetarian£4.50Regular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
Vegetarian£4.50Espresso
Double shot of our 100% Arabica coffee.1 kcal
Vegan£2.80Flat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
Vegetarian£4.50Long Black
Double shot of our 100% Arabica coffee with hot water.1 kcal
Vegan£3.90Cortado
A double shot of espresso with an equal measure of textured milk.80 kcal
Vegetarian£3.55Macchiato
Double shot of espresso lightly topped with your choice of foamed milk.44 kcal
Vegetarian£3.20Regular - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate.306 kcal
Vegetarian£4.85Large - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!89 kcal
Vegetarian£5.35Regular - Chai Latte
Spiced black tea with your choice of steamed milk.334 kcal
Vegetarian£4.70Hot Chocolate
58% cocoa chocolate with your choice of steamed milk.291 kcal
Vegetarian£4.75Regular - English Breakfast Tea
English Breakfast leaf tea with your choice of milk.1 kcal
Vegetarian£2.85Regular - Earl Grey Tea
Earl Grey leaf tea with your choice of milk.1 kcal
Vegetarian£2.85Regular - Green Tea
Green leaf tea.1 kcal
Vegan£2.85Regular - Peppermint Tea
Peppermint leaf tea.1 kcal
Vegan£2.85
Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.75Get Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
Vegan£4.55PRESS - The Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
Vegan£3.75Brain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
Vegan£4.55Pure Protein Large
Oat milk, vanilla protein, blueberries, strawberries & almond butter.329 kcal
Vegan£8.85Orange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£4.35Daily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£5.90Pure Protein Regular
Oat milk, vanilla protein, blueberries, strawberries & almond butter.165 kcal
Vegan£4.75Coco Berry Regular
Handmade every day in shops with blueberries, blackberries, raspberries, coconut protein Yoghurt alternative & apple juice.144 kcal
Vegan£4.55Brain Boost Large
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
Vegan£8.25Get Vit Large
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
Vegan£8.25
Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Top Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola331 kcal
Vegetarian£4.15Forest Berries Yoghurt & Granola
Greek-style yoghurt, forest berries & nutty granola.298 kcal
Vegetarian£4.35Raspberry & Peanut Butter Yoghurt
Greek-style yoghurt, raspberry compote & peanut butter.358 kcal
Vegetarian£4.65Berry Delightful
Coconut protein yog topped with forest berries & nutty granola.292 kcal
Vegan£4.75Go Nuts Bircher
Wildfarmed regenerative oats, Greek-style yoghurt, mixed nuts, dates & seeds.459 kcal
Vegetarian£4.35Super Protein
Greek-style yoghurt, forest berries, mixed nuts, dates, seeds & peanut butter.616 kcal
Vegetarian£5.50
Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Chocolate Croissant
Traditional-style croissant filled with premium dark chocolate.409 kcal
Vegetarian£3.55Plain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
Vegetarian£2.95Vegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
Vegan£4.40Cinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
Vegetarian£3.55Blueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
Vegetarian£4.15Apple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
Vegetarian£4.05
Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Iced Americano
Made with locally roasted 100% Arabica coffee beans.1 kcal
Vegan£3.90Iced Latte
Made with locally roasted 100% Arabica coffee beans.228 kcal
Vegetarian£4.50
Sides & Desserts 🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
Super Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
Vegan£5.70Mango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
Vegan£4.35Blueberries & Melon
Cantaloupe melon and blueberries.54 kcal
Vegan£4.35Sourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
Vegetarian£2.5520 gr Protein - Chicken & Harissa
British chargrilled chicken with mixed seeds and harissa dip.186 kcal
£4.75Super Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
Vegan£4.25Peanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
Vegan£4.2525 gr Protein - Chicken & Hummus
British chargrilled chicken with hummus and mixed seeds.317 kcal
£4.75
Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
Vegan£2.60Belu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
Vegan£2.60
