
About Pure - High Holborn
Pure creates deliciously good food that brings moments of joy when you’re on-the-go or at work. Made with colourful, seasonal ingredients, Pure’s vibrant food is full of flavour and packed with goodness. Visit one of its London shops or have Pure delivered-in for meetings, events, conferences and teams. Their delicious menu features everything from protein-packed Super Eggs & breakfast Birchers, to warming Pure Bowls & freshly made Wraps. All served up alongside locally roasted coffee with Organic dairy or plant-based milk alternatives at no extra charge.15% off entire menu
For orders over £30. T&Cs apply. New customers onlyFree delivery
New users only. Min spend £10. Fees apply.
Popular with other people
British Chicken Soup Large
185 kcal
£7.35Super Fruit Salad
118 kcal
£5.90Berry Delightful
292 kcal
£4.75Get Vit Regular
133 kcal
£4.75Thai Green Lentil Soup Large
312 kcal
£7.10Pure Protein Regular
165 kcal
£5.00Daily Sweet Greens 250ml
0 kcal
£6.15Regular - Cappuccino
186 kcal
£4.75Regular - Matcha
147 kcal
£5.05Large - Cappuccino
71 kcal
£5.30
Meal Deals ✨
Pure Revival (for 1)
Currently sold out£17.99Be Bowl'd (for 1)
Currently sold out£17.49Pure Classics (for 1)
Currently sold out£14.99
Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
Mango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.45VeganFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.75Vegetarian
Soups 🥣
Hearty and warming. Add a sourdough roll + butter for extra deliciousness.
British Chicken Soup Large
Chargrilled British chicken breast and thigh, carrots, celery and orzo pasta in a wholesome chicken broth.185 kcal
£7.35Thai Green Lentil Soup Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£7.10Vegan
Wraps 🌯
Our handmade wheat bran wraps are made fresh in store every morning so they’re full of flavour. We only use chargrilled British chicken and seasonal fillings.
Falafalo Soldier
Handmade with sweet potato falafel, hummus, Pure slaw, toasted flaked almonds & Mustard Vinaigrette in a wholemeal wrap made with Wildfarmed regenerative flour.702 kcal
£6.45Vegan
Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Large - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.75 kcal
£5.30VegetarianLarge - Cappuccino
Double shot of espresso topped with your choice of foamed milk.71 kcal
£5.30VegetarianRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£5.05VeganRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.75VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.75VegetarianRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.75VegetarianRegular - Americano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganLarge - Black Americano
Double shot of espresso with hot water, served with your choice of milk.0 kcal
£4.45VeganLong Black
Double shot of our 100% Arabica coffee with hot water.1 kcal
£3.90Vegan
Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Berry Delightful
Coconut protein yog topped with forest berries & nutty granola.292 kcal
£4.75VeganBerry Overnight Oats
Wildfarmed regenerative oats, coconut protein yog, forest berries & seeds.316 kcal
£4.65VeganFibre Starter
Greek-style yoghurt, raspberry compote, omega seeds, energy crunch & almond butter.674 kcal
£5.80Vegetarian
Sides🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
Sourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.230 kcal
£2.80Vegetarian24 Carrot
Crunchy carrot batons with hummus.234 kcal
£4.05Vegan
Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.85Get Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.75VeganPure Protein Regular
Oat milk, vanilla protein, blueberries, strawberries & almond butter.165 kcal
£5.00VeganDaily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£6.15Turmeric Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.85VeganOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£4.55Pure Protein Large
Oat milk, vanilla protein, blueberries, strawberries & almond butter.329 kcal
£8.85VeganBrain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
£4.75VeganBrain Boost Large
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
£8.25VeganGet Vit Large
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
£8.25VeganCoco Berry Regular
Handmade every day in shops with blueberries, blackberries, raspberries, coconut protein Yoghurt alternative & apple juice.144 kcal
£4.75VeganCoco Berry Large
Handmade every day in shops with blueberries, blackberries, raspberries, coconut protein Yoghurt alternative & apple juice.288 kcal
£8.25Vegan
Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Iced Americano
Made with locally roasted 100% Arabica coffee beans. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!1 kcal
£3.90VeganIced Latte
Made with locally roasted 100% Arabica coffee beans. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!228 kcal
£4.75Vegetarian
Snacks & Treats🍪
A carefully curated selection of deliciously indulgent treats, and vibrant fruit salads.
Salted Caramel Brownie
Deliciously indulgent salted caramel brownie.270 kcal
£3.55VegetarianSuper Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.90VeganBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.35VegetarianMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.45VeganOat & Cranberry Cookie
Freshly baked each day.246 kcal
£3.40VegetarianPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.40VeganElla Chocolate Orange Almonds
Crunchy roasted almonds, lightly dipped in chocolate mixed with a zesty hint of orange.179 kcal
£2.80VeganApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£4.25VegetarianDark Chocolate & Hazelnut Cookie
Freshly baked each day.272 kcal
£3.55VegetarianHummus Chips - Tomato & Basil
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.70VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.40VeganPropercorn Lightly Sea Salted
Guilt-free and great tasting British popcorn.85 kcal
£2.55VeganBrown Bag Crisps - Sea Salt & Malt Vinegar
Best British potatoes baked and seasoned by small family-run company in Surrey.196 kcal
£2.25VegetarianBrown Bag Crisps - Cheddar & Onion
Best British potatoes baked and seasoned by small family-run company in Surrey.200 kcal
£2.25VegetarianElla Salted Chocolate Almonds
Crunchy roasted almonds, sprinkled with sea salt and dipped in vegan chocolate with a cacao powder to finish.176 kcal
£2.85VeganBrown Bag Crisps - Lightly Salted
Best British potatoes baked and seasoned by small family-run company in Surrey206 kcal
£2.25VeganQuinoa Chips - Sour Cream & Chive
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.70Vegan
Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Plain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£3.25VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.35VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£4.25Vegetarian
Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60VeganBelu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60Vegan