- Adults need around 2000 kcal a day
About Pure - High Holborn
Pure’s mission is simple: to put pleasure into food made for people on the go or at work, without sacrificing goodness. Freshly prepared daily on-site, their delicious breakfast menu features everything from nutritious birchers & breakfast toasties to barista-made coffee and freshly baked pastries. Good days start at Pure.15% off entire menu
For orders over £30. T&Cs applyNew customers only
Popular with other people
Bacon & Egg Toastie
603 kcal
£5.75Super Eggs
264 kcal
£5.55Super Fruit Salad
118 kcal
£5.30Super Start Toastie
493 kcal
£5.65Smoked Salmon Toastie
439 kcal
£6.45Brain Boost Regular
268 kcal
£4.35Halloumi & Avocado
500 kcal
£5.50Avocado & Roasted Tomato
459 kcal
£6.20Pure Matcha
192 kcal
£4.25Salmon Like You Bagel
491 kcal
£4.85
⭐Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
Super Eggs
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.264 kcal
£5.55VegetarianTop Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola338 kcal
£3.85VegetarianRise & Shine Bircher
Swiss bircher made with gluten free oats, probiotic Greek-style yoghurt and blueberries.312 kcal
£4.10VegetarianPlain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£2.90VegetarianBacon & Egg Toastie
Sweet-cured bacon with free-range egg mayonnaise and Pure ketchup in a toasted wheat bran wrap.603 kcal
£5.75PopularSmoked Salmon Toastie
Scottish smoked salmon with free-range egg mayonnaise in a toasted wheat bran wrap.439 kcal
£6.45PopularFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.05Vegetarian
✨ Meal Deals ✨
Purely Perfect (for 1)
*Super saver!* Choose any Breakfast Toastie, Regular Smoothie and Yoghurt or Bircher - for a Purely Perfect start to the day.£12.49
☕ Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Flat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.05VegetarianAmericano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganHot Chocolate
58% cocoa chocolate with your choice of steamed milk.291 kcal
£4.25VegetarianRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.05VegetarianRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.05Vegetarian'Magic' Regular - Gingerbread Latte
The perfect drink for any festive occasion. A double shot of espresso with your choice of steamed milk, gingerbread syrup, and finished with a dusting of cinnamon. For every Magic Gingerbread Latte bought, we’ll donate the cost of one school breakfast* to our charity the charity, Magic Breakfast.299 kcal
£5.55Vegetarian'Magic' Large - Gingerbread Latte
The perfect drink for any festive occasion. A double shot of espresso with your choice of steamed milk, gingerbread syrup, and finished with a dusting of cinnamon. For every Magic Gingerbread Latte bought, we’ll donate the cost of one school breakfast* to our charity the charity, Magic Breakfast.429 kcal
£5.90VegetarianLarge - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!75 kcal
£4.40VegetarianLarge - Cappuccino
Double shot of espresso topped with your choice of foamed milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!71 kcal
£4.40VegetarianLarge - Black Americano
Double shot of espresso with hot water, served with your choice of milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£3.90VeganEspresso
Double shot of our 100% Arabica coffee.1 kcal
£2.80VeganCortado
A double shot of espresso with an equal measure of textured milk.80 kcal
£3.55VegetarianMacchiato
Double shot of espresso lightly topped with your choice of foamed milk.44 kcal
£3.20VegetarianRegular - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate.306 kcal
£4.35VegetarianLarge - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!89 kcal
£4.70VegetarianRegular - Magic Festive Matcha
A festive twist on the classic matcha latte. Made with creamy oat milk, gingerbread syrup, and organic ceremonial grade matcha. For every Magic Festive Matcha bought, we’ll donate the cost of one school breakfast* to the charity, Magic Breakfast.243 kcal
£5.55VeganRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£4.25VeganRegular - Chai Latte
Spiced black tea with your choice of steamed milk.334 kcal
£4.05VegetarianRegular - English Breakfast Tea
English Breakfast leaf tea with your choice of milk.1 kcal
£2.85VegetarianRegular - Earl Grey Tea
Earl Grey leaf tea with your choice of milk.1 kcal
£2.85VegetarianRegular - Green Tea
Green leaf tea.1 kcal
£2.85VeganRegular - Peppermint Tea
Peppermint leaf tea.1 kcal
£2.85Vegan
🌯 Breakfast Toasties 🌯
Fresh off the grill.
Super Start Toastie
Feta, spinach, sautéed mushrooms, vine tomatoes and free-range egg mayonnaise in a toasted wheat bran wrap.493 kcal
£5.65PopularHalloumi & Avocado
Grilled halloumi with sauteed mushrooms and avocado puree in a toasted wrap.500 kcal
£5.50PopularBritish Sausage & Egg Toastie
British Cumberland sausage with free-range egg mayonnaise and Pure ketchup in a toasted wheat bran wrap.619 kcal
£6.20Bacon & Egg Toastie
Sweet-cured bacon with free-range egg mayonnaise and Pure ketchup in a toasted wheat bran wrap.603 kcal
£5.75PopularSmoked Salmon Toastie
Scottish smoked salmon with free-range egg mayonnaise in a toasted wheat bran wrap.439 kcal
£6.45Popular
🍳 Super Eggs 🍳
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.
Super Eggs
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.264 kcal
£5.55Vegetarian
🥚Egg Protein Muffins 🥓
Low carb, free-range egg muffin, generously filled
Cheese, Tomato & Spinach
Low carb, free-range egg muffin, filled with mature cheddar cheese, tomato and spinach363 kcal
£6.20Vegetarian
🍯 Porridge 🍌
Choose from organic dairy or oat milk, topped with all the classics 🍯🥜🍒
Oat Milk Blackcurrant & Toasted Almonds
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with blackcurrant compote and toasted flaked almonds.303 kcal
£4.85VeganOrganic Milk Banana & Honey
Rolled gluten free oats soaked and cooked with organic whole milk, served with banana and blossom honey330 kcal
£4.45VegetarianOrganic Dairy Milk Pure Porridge
Rolled gluten free oats soaked and cooked with organic whole milk, served plain or with your choice of toppings.236 kcal
£3.55VegetarianOat Milk Banana & Honey
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with banana and blossom honey.290 kcal
£4.45VeganOrganic Milk Pip + Pure
Rolled gluten free oats soaked and cooked with organic whole milk, served with forest berries and Pip & Nut peanut butter.362 kcal
£4.85VegetarianOat Milk Bramley Apple & Raspberry
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with bramley apple compote and raspberries.287 kcal
£4.75VeganOrganic Milk Bramley Apple & Raspberry
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with bramley apple compote and raspberries.334 kcal
£4.75VegetarianOrganic Milk Blackcurrant & Toasted Almonds
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with blackcurrant compote and toasted flaked almonds.350 kcal
£4.85VegetarianOat Milk Pure Porridge
Rolled gluten free oats soaked and cooked with gluten free oat milk, served plain or with your choice of toppings.189 kcal
£3.55VeganOat Milk Pure & Pip
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with forest berries and Pip & Nut peanut butter.320 kcal
£4.85Vegan
🌱 Vegan🌱
Avocado & Roasted Tomato
Avocado, sautéed mushrooms, roasted vine tomatoes, spinach and vegan mayo in a toasted wrap459 kcal
£6.20VeganSuper Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.30VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.00Vegan24 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.75VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.15VeganPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.00VeganBrain Boost Large
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
£7.95PopularBrain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
£4.35VeganVegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.25VeganCherry Cherry Good
Coconut pot topped with cherries and nutty granola.264 kcal
£4.70VeganOat Milk Pure & Pip
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with forest berries and Pip & Nut peanut butter.320 kcal
£4.85VeganOat Milk Pure Porridge
Rolled gluten free oats soaked and cooked with gluten free oat milk, served plain or with your choice of toppings.189 kcal
£3.55VeganGet Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.35VeganGet Vit Large
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
£7.95Vegan
🥄 Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Top Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola338 kcal
£3.85VegetarianRise & Shine Bircher
Swiss bircher made with gluten free oats, probiotic Greek-style yoghurt and blueberries.312 kcal
£4.10VegetarianFestive Fruit & Nut Bircher
Swiss bircher made with gluten free oats, pumpkin seeds, flaked almonds & dried cranberries.351 kcal
£4.10VeganRaspberry & Peanut Butter Yoghurt
High protein probiotic Greek-style yoghurt topped with raspberry compote and peanut butter .361 kcal
£4.35VegetarianCherry Cherry Good
Coconut pot topped with cherries and nutty granola.264 kcal
£4.70VeganGo Nuts Bircher
Swiss bircher made with gluten free oats, probiotic Greek-style yogurt, topped with almonds, pumpkin seeds, dates and hazelnuts.318 kcal
£4.10Vegetarian
🥐 Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Chocolate Croissant
Traditional all-butter croissant, made with premium chocolate409 kcal
£3.50VegetarianPlain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£2.90VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianVegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.25VeganApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85Vegetarian
🍓 Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Brain Boost Large
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
£7.95PopularGinger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.50PRESS - The Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.50VeganDaily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£5.45Brain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
£4.35VeganOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£3.50Pure Protein Regular
Oat milk, vanilla protein, blueberries, strawberries & almond butter.165 kcal
£4.70VeganGet Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.35VeganPure Protein Large
Oat milk, vanilla protein, blueberries, strawberries & almond butter.329 kcal
£7.95VeganGet Vit Large
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
£7.95Vegan
🧊 Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Pure Matcha
Our straight-up, no-frills iced matcha latte made with creamy oat milk, organic ceremonial matcha and ice. Simple and satisfying. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.192 kcal
£4.25VeganIced Americano
Made with locally roasted 100% Arabica coffee beans.1 kcal
£3.55VeganIced Latte
Made with locally roasted 100% Arabica coffee beans.228 kcal
£4.05Vegetarian
🥤 Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.40VeganBelu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.55VeganTrip - Elderflower & Mint
Trip Elderflower & Mint: Elderflower Mint infused with 15MG CBD, crafted for stress-free sipping.19 kcal
£4.25VeganTrip - Peach & Ginger
Trip Peach & Ginger: Peach Ginger, infused with 15MG CBD - for guilt-free good times.21 kcal
£4.25VeganDash Lime 330ml
Dash Lime 330ml7 kcal
£3.00VeganDash Peach 330ml
Flavoured soda water, made with real fruit. No sugar, no added sweetners and no calories. Choose from Lemon, Peach and Raspberry.3 kcal
£3.00VeganDash Raspberry 330ml
Flavoured soda water, made with real fruit. No sugar, no added sweetners and no calories. Choose from Lemon, Peach and Raspberry.3 kcal
£3.00VeganDiet Coke 330ml
No calories, no sugar.1 kcal
£2.20VeganCoke Zero 330ml
No calories, no sugar.0 kcal
£2.20VeganRemedy Lemon Ginger 250ml
Remedy Lemon Ginger 250ml5 kcal
£4.25VeganRemedy Wild Berry 250ml
Remedy Wild Berry 250ml5 kcal
£4.25Vegan
🥯 Bagels 🥯
Holey moley these multigrain bagels are tasty and generously filled.
Salmon Like You Bagel
Salmon Like You Bagel491 kcal
£4.85Wham & Cheese Bagel
Honey roast ham and mature cheddar cheese on a multigrain bagel.600 kcal
£4.70Hass Queen Bagel
Avocado, sauteed mushroom, vine roasted tomato, baby spinach & vegan mayo on a multigrain bagel.525 kcal
£4.70Vegan
🍍 Sides & Desserts 🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
Super Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.30VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.00Vegan24 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.75VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.15VeganChicken Protein Power
Chargrilled British chicken, kimchi slaw, edamame crush and cucumber with miso & plum dressing.216 kcal
£4.70Sourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
£2.20VegetarianPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.00Vegan
🍪 Snacks & Treats 🍪
A carefully curated selection of deliciously indulgent treats, and vibrant fruit salads.
Blueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianMince Pie
Buttery pastry with a rich mincemeat, filled with vine fruit, candied mixed peel, mixed spice and orange oil.176 kcal
£3.85VegetarianCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianSanta's Vegan Cookie
Deliciously sweet and spicy plant based ginger cookie.294 kcal
£3.85VeganDark Chocolate & Hazelnut Cookie
Freshly baked each day.272 kcal
£3.40VegetarianOat & Cranberry Cookie
Freshly baked each day.246 kcal
£3.10VegetarianSalted Caramel Brownie
Deliciously indulgent salted caramel brownie.270 kcal
£3.50VegetarianTony's Chocolate - Milk Chocolate
Not just a classic milk chocolate bar, but our classic chocolate bar.256 kcal
£3.25VegetarianTony's Chocolate - Milk Caramel Sea Salt
Milk chocolate filled with crunchy caramel and a hint of sea salt.252 kcal
£3.25VegetarianTony's Chocolate - Dark Almond Sea Salt
This dark chocolate bar has got it all: almonds and sea salt.253 kcal
£3.25VeganPip & Nut Milk Chocolate Peanut Butter Cups
Two dark chocolate cups filled with deliciously smooth peanut butter. The perfect afternoon treat!202 kcal
£3.15VegetarianPip & Nut Dark Chocolate Almond Butter Cups
Two dark chocolate cups filled with deliciously smooth almond butter. The perfect afternoon treat!204 kcal
£3.15VeganApple, Raisin and Cinnamon Oat Bar Deliciously Ella
Sweet and chewy oat bar, baked in small batches. High in fibre and the perfect all day snack.213 kcal
£3.40VeganPeanut Butter Oat Bar Deliciously Ella
Sweet and chewy oat bar, baked in small batches. High in fibre and the perfect all day snack.230 kcal
£3.40VeganElla Salted Chocolate Almonds
Crunchy roasted almonds, sprinkled with sea salt and dipped in vegan chocolate with a cacao powder to finish.176 kcal
£2.50VeganElla Chocolate Orange Almonds
Crunchy roasted almonds, lightly dipped in chocolate mixed with a zesty hint of orange.179 kcal
£2.50VeganElla Cacao Almond Energy Ball
Chocolatey energy ball, made with just four ingredients, dates, almonds, cacao and almond butter.162 kcal
£3.70VeganPaprika and Chilli Brave
British grown roasted peas. Low calorie and high in protein and fibre.132 kcal
£2.50VeganSea Salt and Vinegar Brave
British grown roasted peas. Low calorie and high in protein and fibre.134 kcal
£2.50VeganBrown Bag Crisps - Sea Salt & Malt Vinegar
Best British potatoes baked and seasoned by small family-run company in Surrey.196 kcal
£2.00VegetarianBrown Bag Crisps - Oak Smoked Chilli
Best British potatoes baked and seasoned by small family-run company in Surrey.199 kcal
£2.00VeganBrown Bag Crisps - Lightly Salted
Best British potatoes baked and seasoned by small family-run company in Surrey206 kcal
£2.00VeganBrown Bag Crisps - Cheddar & Onion
Best British potatoes baked and seasoned by small family-run company in Surrey.200 kcal
£2.00VegetarianQuinoa Chips - Tomato & Garlic
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganQuinoa Chips - Sour Cream & Chive
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganPropercorn Lightly Sea Salted
Guilt-free and great tasting British popcorn.85 kcal
£2.00VeganPropercorn Sweet & Salty
Guilt-free and great tasting British popcorn.129 kcal
£2.00Vegan