heading
- Adults need around 2000 kcal a day
About Pure - High Holborn
Pure’s mission is simple: to put pleasure into food made for people on the go or at work, without sacrificing goodness. Freshly prepared daily on-site, their delicious lunch menu features everything from salads and grain bowls to warming Pure bowls and toasties.15% off entire menu
For orders over £30. T&Cs applyNew customers only
Popular with other people
British Chicken Soup - Large
185 kcal
£6.45Vegan Almond Croissant
486 kcal
£4.25Chicken Picante Toastie
566 kcal
£7.50Large - Latte
75 kcal
£4.85Thai Green Lentil Soup - Large
312 kcal
£6.45Chicken New Yorker
506 kcal
£6.95Daily Sweet Greens 250ml
0 kcal
£5.45Pure Protein Large
329 kcal
£8.70Pure Classics (for 1)
£14.99Halloumi Toastie
624 kcal
£7.75
⭐Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
Chicken Picante Toastie
Chargrilled British chilli chicken, Mexican beans, avocado puree, cheddar, Roquito peppers and Devil’s dressing in a toasted wheat bran wrap.566 kcal
£7.50Halloumi Toastie
Halloumi, hummus, sautéed mushrooms, sun-dried tomatoes and tomato relish in a toasted wheat bran wrap.624 kcal
£7.75VegetarianHail Caesar
Free range chicken, Parmesan, sourdough croutons, mayonnaise and crunchy Cos with Caesar dressing in a wheat bran wrap.521 kcal
£6.20
✨ Meal Deals ✨
Pure Classics (for 1)
*Super saver!* Choose any 1x Toastie, any 1x Side and any 1x regular Smoothie.£14.99Pure Revival (for 1)
Currently sold out£17.99Be Bowl'd (for 1)
Currently sold out£17.49
🥗 Salads & Grain Bowls 🥗
Our nourishing Salads and Grain Bowls are freshly made throughout the day to ensure they’re fresh and full of flavour. Each served with our bespoke dressings on the side.
Grains & Gains
Falafel, smoky baba ganoush, quick-pickled veg and pickled beetroot on a bed of mixed grains. Tahini dressing on the side.523 kcal
£8.15VeganPrime Protein
British chargrilled chicken, free range poached egg, broccoli and mixed seeds on a bed of mixed grains. Grandma's dressing on the side.461 kcal
£8.25
🌯 Toasties 🌯
Fresh off the grill.
Chicken New Yorker
Chargrilled British chicken, mature cheddar cheese, gherkins, mustard & vegan mayo in a toasted wheat bran wrap506 kcal
£6.95Chicken Picante Toastie
Chargrilled British chilli chicken, Mexican beans, avocado puree, cheddar, Roquito peppers and Devil’s dressing in a toasted wheat bran wrap.566 kcal
£7.50Halloumi Toastie
Halloumi, hummus, sautéed mushrooms, sun-dried tomatoes and tomato relish in a toasted wheat bran wrap.624 kcal
£7.75Vegetarian
🌯 Wraps 🌯
Our handmade wheat bran wraps are made fresh in store every morning so they’re full of flavour. We only use chargrilled British chicken and seasonal fillings.
Hail Caesar
Free range chicken, Parmesan, sourdough croutons, mayonnaise and crunchy Cos with Caesar dressing in a wheat bran wrap.521 kcal
£6.20Hey Baba
Smoky baba ganoush, chargrilled veg, quick-pickled veg and mixed leaves in a wheat bran wrap.363 kcal
£6.40Vegan
🥣 Soups 🥣
Hearty and warming. Add a sourdough roll + butter for extra deliciousness.
British Chicken Soup - Large
British chicken, carrots, celery and orzo pasta in a wholesome chicken broth185 kcal
£6.45Thai Green Lentil Soup - Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£6.45VeganWinter Vegetable - Large
Hearty and warming seasonal soup with cauliflower, carrot, celery, leek, borlotti beans and barley.163 kcal
£6.45Vegan
🌱 Vegan🌱
Vegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.25VeganThai Green Lentil Soup - Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£6.45VeganCherry Cherry Good
Coconut pot topped with cherries and nutty granola.264 kcal
£4.70VeganBrain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
£4.45VeganBrain Boost Large
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
£8.25VeganGet Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.45VeganGet Vit Large
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
£8.25VeganPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.00VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.00VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.20VeganSuper Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.35Vegan24 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.85VeganWinter Vegetable - Large
Hearty and warming seasonal soup with cauliflower, carrot, celery, leek, borlotti beans and barley.163 kcal
£6.45Vegan
🍍 Sides & Desserts 🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
24 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.85Vegan25 gr Protein - Chicken & Hummus
British chargrilled chicken with hummus and mixed seeds.324 kcal
£4.7520 gr Protein - Chicken & Harissa
British chargrilled chicken with mixed seeds and harissa dip.186 kcal
£4.7510 gr Protein - Eggs & Spicy Greens
Free range poached eggs and spicy greens.126 kcal
£4.75VegetarianPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.00VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.00VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.20VeganSuper Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.35VeganBlueberries & Melon
Cantaloupe melon and blueberries.54 kcal
£4.15VeganSourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
£2.35Vegetarian
🥄 Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Cherry Cherry Good
Coconut pot topped with cherries and nutty granola.264 kcal
£4.70VeganTop Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola338 kcal
£4.00VegetarianRise & Shine Bircher
Swiss bircher made with gluten free oats, probiotic Greek-style yoghurt and blueberries.312 kcal
£4.10VegetarianGo Nuts Bircher
Swiss bircher made with gluten free oats, probiotic Greek-style yogurt, topped with almonds, pumpkin seeds, dates and hazelnuts.318 kcal
£4.20Vegetarian
🍪 Snacks & Treats 🍪
A carefully curated selection of deliciously indulgent treats, and vibrant fruit salads.
Cinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianDark Chocolate & Hazelnut Cookie
Freshly baked each day.272 kcal
£3.40VegetarianOat & Cranberry Cookie
Freshly baked each day.246 kcal
£3.10VegetarianSalted Caramel Brownie
Deliciously indulgent salted caramel brownie.270 kcal
£3.50VegetarianTony's Chocolate - Milk Chocolate
Not just a classic milk chocolate bar, but our classic chocolate bar.256 kcal
£3.25VegetarianTony's Chocolate - Milk Caramel Sea Salt
Milk chocolate filled with crunchy caramel and a hint of sea salt.252 kcal
£3.25VegetarianTony's Chocolate - Dark Almond Sea Salt
This dark chocolate bar has got it all: almonds and sea salt.253 kcal
£3.25VeganPip & Nut Milk Chocolate Peanut Butter Cups
Two dark chocolate cups filled with deliciously smooth peanut butter. The perfect afternoon treat!202 kcal
£3.15VegetarianPip & Nut Dark Chocolate Almond Butter Cups
Two dark chocolate cups filled with deliciously smooth almond butter. The perfect afternoon treat!204 kcal
£3.15VeganApple, Raisin and Cinnamon Oat Bar Deliciously Ella
Sweet and chewy oat bar, baked in small batches. High in fibre and the perfect all day snack.213 kcal
£3.40VeganPeanut Butter Oat Bar Deliciously Ella
Sweet and chewy oat bar, baked in small batches. High in fibre and the perfect all day snack.230 kcal
£3.40VeganElla Salted Chocolate Almonds
Crunchy roasted almonds, sprinkled with sea salt and dipped in vegan chocolate with a cacao powder to finish.176 kcal
£2.50VeganElla Chocolate Orange Almonds
Crunchy roasted almonds, lightly dipped in chocolate mixed with a zesty hint of orange.179 kcal
£2.50VeganElla Cacao Almond Energy Ball
Chocolatey energy ball, made with just four ingredients, dates, almonds, cacao and almond butter.162 kcal
£3.70VeganPaprika and Chilli Brave
British grown roasted peas. Low calorie and high in protein and fibre.132 kcal
£2.50VeganSea Salt and Vinegar Brave
British grown roasted peas. Low calorie and high in protein and fibre.134 kcal
£2.50VeganBrown Bag Crisps - Lightly Salted
Best British potatoes baked and seasoned by small family-run company in Surrey206 kcal
£2.00VeganBrown Bag Crisps - Sea Salt & Malt Vinegar
Best British potatoes baked and seasoned by small family-run company in Surrey.196 kcal
£2.00VegetarianBrown Bag Crisps - Oak Smoked Chilli
Best British potatoes baked and seasoned by small family-run company in Surrey.199 kcal
£2.00VeganBrown Bag Crisps - Cheddar & Onion
Best British potatoes baked and seasoned by small family-run company in Surrey.200 kcal
£2.00VegetarianQuinoa Chips - Tomato & Garlic
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganQuinoa Chips - Sour Cream & Chive
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganPropercorn Lightly Sea Salted
Guilt-free and great tasting British popcorn.85 kcal
£2.00VeganPropercorn Sweet & Salty
Guilt-free and great tasting British popcorn.129 kcal
£2.00Vegan
🥐 Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Chocolate Croissant
Traditional all-butter croissant, made with premium chocolate409 kcal
£3.50VegetarianVegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.25VeganCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianPlain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£2.90VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00Vegetarian
🍓 Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.55PRESS - The Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.55VeganPure Protein Large
Oat milk, vanilla protein, blueberries, strawberries & almond butter.329 kcal
£8.70VeganOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£3.85Daily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£5.45Pure Protein Regular
Oat milk, vanilla protein, blueberries, strawberries & almond butter.165 kcal
£4.75VeganBrain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
£4.45VeganBrain Boost Large
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
£8.25VeganGet Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.45VeganGet Vit Large
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
£8.25Vegan
🧊 Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Pure Matcha
Our straight-up, no-frills iced matcha latte made with creamy oat milk, organic ceremonial matcha and ice. Simple and satisfying. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.192 kcal
£4.25VeganIced Americano
Made with locally roasted 100% Arabica coffee beans.1 kcal
£3.55VeganIced Latte
Made with locally roasted 100% Arabica coffee beans.228 kcal
£4.05Vegetarian
🥤 Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.40VeganBelu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.55VeganTrip - Elderflower & Mint
Trip Elderflower & Mint: Elderflower Mint infused with 15MG CBD, crafted for stress-free sipping.19 kcal
£4.25VeganTrip - Peach & Ginger
Trip Peach & Ginger: Peach Ginger, infused with 15MG CBD - for guilt-free good times.21 kcal
£4.25VeganDash Lime 330ml
Dash Lime 330ml7 kcal
£3.00VeganDash Peach 330ml
Flavoured soda water, made with real fruit. No sugar, no added sweetners and no calories. Choose from Lemon, Peach and Raspberry.3 kcal
£3.00VeganDash Raspberry 330ml
Flavoured soda water, made with real fruit. No sugar, no added sweetners and no calories. Choose from Lemon, Peach and Raspberry.3 kcal
£3.00VeganDiet Coke 330ml
No calories, no sugar.1 kcal
£2.20VeganCoke Zero 330ml
No calories, no sugar.0 kcal
£2.20Vegan
☕ Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Large - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!75 kcal
£4.85VegetarianRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.40VegetarianRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.40VegetarianLarge - Cappuccino
Double shot of espresso topped with your choice of foamed milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!71 kcal
£4.40VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.40VegetarianRegular - Americano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganLarge - Black Americano
Double shot of espresso with hot water, served with your choice of milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£4.40VeganEspresso
Double shot of our 100% Arabica coffee.1 kcal
£2.80VeganCortado
A double shot of espresso with an equal measure of textured milk.80 kcal
£3.55VegetarianMacchiato
Double shot of espresso lightly topped with your choice of foamed milk.44 kcal
£3.20VegetarianRegular - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate.306 kcal
£4.75VegetarianLarge - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!89 kcal
£5.20VegetarianRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£4.40VeganRegular - Chai Latte
Spiced black tea with your choice of steamed milk.334 kcal
£4.45VegetarianHot Chocolate
58% cocoa chocolate with your choice of steamed milk.291 kcal
£4.50VegetarianRegular - English Breakfast Tea
English Breakfast leaf tea with your choice of milk.1 kcal
£2.85VegetarianRegular - Earl Grey Tea
Earl Grey leaf tea with your choice of milk.1 kcal
£2.85VegetarianRegular - Green Tea
Green leaf tea.1 kcal
£2.85VeganRegular - Peppermint Tea
Peppermint leaf tea.1 kcal
£2.85Vegan