- Adults need around 2000 kcal a day
About Pure - High Holborn
Pure’s mission is simple: to put pleasure into food made for people on the go or at work, without sacrificing goodness. Freshly prepared daily on-site, their delicious breakfast menu features everything from nutritious birchers & breakfast toasties to barista-made coffee and freshly baked pastries. Good days start at Pure.15% off entire menu
For orders over £30. T&Cs applyNew customers only
Popular with other people
Super Fruit Salad
118 kcal
£5.30Vegan Almond Croissant
486 kcal
£4.25Salmon Like You Bagel
491 kcal
£4.85Halloumi & Avocado
500 kcal
£5.50Daily Sweet Greens 250ml
0 kcal
£5.45Go Nuts Bircher
318 kcal
£4.10Bacon & Egg Toastie
603 kcal
£5.75Mango & Pineapple Pot
83 kcal
£4.15Get Vit 500ml
266 kcal
£8.10Super Start Toastie
493 kcal
£5.65
⭐Bestsellers⭐
Bacon & Egg Toastie
Sweet-cured bacon with free-range egg mayonnaise and Pure ketchup in a toasted wheat bran wrap.603 kcal
£5.75Get Vit 500ml
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
£8.10VeganSuper Start Toastie
Feta, spinach, sautéed mushrooms, vine tomatoes and free-range egg mayonnaise in a toasted wheat bran wrap.493 kcal
£5.65VegetarianOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£3.50Brain Boost 500ml
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
£8.10VeganOrganic Dairy Milk Pure Porridge
Rolled gluten free oats soaked and cooked with organic whole milk, served plain or with your choice of toppings.236 kcal
£3.55VegetarianPlain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£2.90VegetarianRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.05VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.05VegetarianRise & Shine Bircher
Swiss bircher made with gluten free oats, probiotic Greek-style yoghurt and blueberries.312 kcal
£4.10Vegetarian
☕ Coffee & Hot Drinks ☕
Large - Cappuccino
Double shot of espresso topped with your choice of foamed milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!71 kcal
£4.40VegetarianRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.05VegetarianLarge - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!75 kcal
£4.40VegetarianRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.05VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.05VegetarianAmericano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganLarge - Black Americano
Double shot of espresso with hot water, served with your choice of milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£3.90VeganEspresso
Double shot of our 100% Arabica coffee.1 kcal
£2.80VeganCortado
A double shot of espresso with an equal measure of textured milk.80 kcal
£3.55VegetarianMacchiato
Double shot of espresso lightly topped with your choice of foamed milk.44 kcal
£3.20VegetarianRegular - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate.306 kcal
£4.35VegetarianLarge - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!89 kcal
£4.70VegetarianRegular - Chai Latte
Spiced black tea with your choice of steamed milk.334 kcal
£4.05VegetarianLarge - Chai Latte
Spiced black tea with your choice of steamed milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£4.40VegetarianHot Chocolate
58% cocoa chocolate with your choice of steamed milk.291 kcal
£4.25VegetarianRegular - English Breakfast Tea
English Breakfast leaf tea with your choice of milk.1 kcal
£2.85VegetarianLarge - English Breakfast
English Breakfast leaf tea with your choice of milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£3.20Regular - Earl Grey Tea
Earl Grey leaf tea with your choice of milk.1 kcal
£2.85VegetarianLarge - Earl Grey Tea
Earl Grey leaf tea with your choice of milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£3.20VegetarianRegular - Green Tea
Green leaf tea.1 kcal
£2.85VeganLarge - Green Tea
Green leaf tea. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£3.20VeganRegular - Peppermint Tea
Peppermint leaf tea.1 kcal
£2.85VeganLarge - Peppermint Tea
Peppermint leaf tea. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£3.20Vegan
🌯 Breakfast Toasties 🌯
Smoked Salmon Toastie
Scottish smoked salmon with free-range egg mayonnaise in a toasted wheat bran wrap.523 kcal
£6.45Halloumi & Avocado
Grilled halloumi with sauteed mushrooms and avocado puree in a toasted wrap.500 kcal
£5.50VegetarianBacon & Egg Toastie
Sweet-cured bacon with free-range egg mayonnaise and Pure ketchup in a toasted wheat bran wrap.603 kcal
£5.75British Sausage & Egg Toastie
British Cumberland sausage with free-range egg mayonnaise and Pure ketchup in a toasted wheat bran wrap.619 kcal
£6.20Super Start Toastie
Feta, spinach, sautéed mushrooms, vine tomatoes and free-range egg mayonnaise in a toasted wheat bran wrap.493 kcal
£5.65Vegetarian
🍳 Super Eggs 🍳
Super Eggs
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.264 kcal
£5.55Vegetarian
🥑 Rolled Omelette 🥓
Cheese, Tomato & Spinach
Free-range egg omelette, rolled and filled with mature cheddar cheese, spinach and tomato.312 kcal
£6.20Ham & Cheese
Free-range egg omelette, rolled and filled with ham hock and mature cheddar cheese.331 kcal
£6.20Pure Brekkie Omelette
Free-range egg omelette, rolled and filled with British cumberland sausage, sweet-cured bacon & Pure ketchup.377 kcal
£6.70
🍯 Porridge 🍌
Oat Milk Banana & Honey
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with banana and blossom honey.290 kcal
£4.45VeganOrganic Dairy Milk Pure Porridge
Rolled gluten free oats soaked and cooked with organic whole milk, served plain or with your choice of toppings.236 kcal
£3.55VegetarianOat Milk Pure + Pip
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with forest berries and Pip & Nut peanut butter.320 kcal
£4.85VeganOat Milk Pure Porridge
Rolled gluten free oats soaked and cooked with gluten free oat milk, served plain or with your choice of toppings.189 kcal
£3.55VeganOrganic Milk Banana & Honey
Rolled gluten free oats soaked and cooked with organic whole milk, served with banana and blossom honey330 kcal
£4.45VegetarianOrganic Milk Pip + Pure
Rolled gluten free oats soaked and cooked with organic whole milk, served with forest berries and Pip & Nut peanut butter.362 kcal
£4.85Vegetarian
🥄 Birchers & Yoghurts 🥄
Raspberry & Peanut Butter Yoghurt
High protein probiotic Greek-style yoghurt topped with raspberry compote and peanut butter .361 kcal
£4.35VegetarianBerry Kefir Overnight Oats
Overnight oats soaked in vanilla oat kefir with omega seeds topped with mixed berries.298 kcal
£4.45VeganGo Nuts Bircher
Swiss bircher made with gluten free oats, probiotic Greek-style yogurt, topped with almonds, pumpkin seeds, dates and hazelnuts.318 kcal
£4.10VegetarianTop Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola338 kcal
£3.85VegetarianCherry Cherry Good Yoghurt
Vanilla oat kefir & coconut yoghurt topped with cherries and nutty granola259 kcal
£4.70VeganRise & Shine Bircher
Swiss bircher made with gluten free oats, probiotic Greek-style yoghurt and blueberries.312 kcal
£4.10Vegetarian
🥯 Bagels 🥯
Salmon Like You Bagel
Salmon Like You Bagel491 kcal
£4.85Hass Queen Bagel
Avocado, sauteed mushroom, vine roasted tomato, baby spinach & vegan mayo on a multigrain bagel.525 kcal
£4.70VeganWham & Cheese Bagel
Honey roast ham and mature cheddar cheese on a multigrain bagel.600 kcal
£4.70
🥐 Pastries & Muffins 🥐
Plain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£2.90VegetarianChocolate Croissant
Traditional all-butter croissant, made with premium chocolate409 kcal
£3.50VegetarianVegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.25VeganBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianFreshly Baked Sourdough Rolls
4 x Sourdough Roll982 kcal
£4.95Vegan
🧊 Iced Drinks 🧊
Iced Americano
Made with locally roasted 100% Arabica coffee beans.1 kcal
£3.55VeganIced Latte
Made with locally roasted 100% Arabica coffee beans.228 kcal
£4.05Vegetarian
🍓 Smoothies, Juices & Shots 🍓
Get Vit 500ml
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
£8.10VeganOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£3.50Brain Boost 500ml
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
£8.10VeganVitamin D Shot
Brighten your morning with a fruity and refreshing turmeric, orange and ginger shot. Our Vitamin D shot helps to promote healthy bones and support your immune, brain and nervous system health.0 kcal
£3.50Brain Boost 250ml
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
£4.35VeganGet Vit 250ml
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.35VeganDaily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£5.45Ginger Shot
Kick start your day with a zesty shot of ginger, lemon and cayenne. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.50Berry Biotic 250ml
Vanilla oat kefir, apple juice, blueberries, blackberries & raspberries .110 kcal
£4.35VeganGive Me Glo 250ml
Pineapple, coconut milk, coconut yoghurt, banana, orange juice & turmeric .169 kcal
£4.35VeganBerry Biotic 500ml
Vanilla oat kefir, apple juice, blueberries, blackberries & raspberries .221 kcal
£8.10VeganGive Me Glo 500ml
Pineapple, coconut milk, coconut yoghurt, banana, orange juice & turmeric.339 kcal
£8.10Vegan5 Days of Shots
Vit D Shot x 2 and Ginger Shot x 3116 kcal
£14.95Vegan5 Days of Green Juice
5 x Green Juice 250325 kcal
£19.95Vegan
🍍 Sides & Desserts 🍍
Super Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.30VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.15VeganGreens, Eggs & Ham
Seasoned kale with ham hock, free range poached egg & mustard mayonnaise.203 kcal
£4.55Blueberries & Melon
Cantaloupe melon and blueberries.54 kcal
£4.00VeganYou Feta Believe It
Baba ganoush with kale, pickled beetroot, lentils, peas & pumpkin seeds topped with crumbled feta .219 kcal
£4.10VegetarianPasta La Vista
Wholemeal pasta tumbled in harissa dressing with chargrilled British chicken, petit pois & parmesan shavings.277 kcal
£4.55Good Cauli
Buffalo cauliflower florets with ranch mayonnaise.181 kcal
£4.35VeganPeas & Love
Edamame crush with broccoli, peas, lentils, edamame beans & omega seeds topped with chilli berries.257 kcal
£4.20VeganLemon Kefir Cheesecake
Delicious & good for your gut! Zesty vanilla kefir & coconut cream cheesecake on a ginger biscuit base .231 kcal
£4.00Vegan24 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.75VeganPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.00VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.00VeganSourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
£2.20Vegetarian
🍪 Snacks & Treats 🍪
Blueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianDark Chocolate & Hazelnut Cookie
Freshly baked each day.272 kcal
£3.40VegetarianOat & Cranberry Cookie
Freshly baked each day.246 kcal
£3.10VegetarianSea Salt and Vinegar Brave
British grown roasted peas. Low calorie and high in protein and fibre.134 kcal
£2.50VeganCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianCherry & Almond Cookie
Plant based almond butter cookie topped with cherry compote & flaked almonds .249 kcal
£2.55VeganSalted Caramel Brownie
Deliciously indulgent salted caramel brownie.270 kcal
£3.50VegetarianTony's Chocolate - Milk Chocolate
Not just a classic milk chocolate bar, but our classic chocolate bar.256 kcal
£3.25VegetarianTony's Chocolate - Milk Caramel Sea Salt
Milk chocolate filled with crunchy caramel and a hint of sea salt.252 kcal
£3.25VegetarianTony's Chocolate - Dark Almond Sea Salt
This dark chocolate bar has got it all: almonds and sea salt.253 kcal
£3.25VeganPip & Nut Milk Chocolate Peanut Butter Cups
Two dark chocolate cups filled with deliciously smooth peanut butter. The perfect afternoon treat!202 kcal
£3.15VegetarianPip & Nut Dark Chocolate Almond Butter Cups
Two dark chocolate cups filled with deliciously smooth almond butter. The perfect afternoon treat!204 kcal
£3.15VeganApple, Raisin and Cinnamon Oat Bar Deliciously Ella
Sweet and chewy oat bar, baked in small batches. High in fibre and the perfect all day snack.213 kcal
£3.40VeganPeanut Butter Oat Bar Deliciously Ella
Sweet and chewy oat bar, baked in small batches. High in fibre and the perfect all day snack.230 kcal
£3.40VeganElla Salted Chocolate Almonds
Crunchy roasted almonds, sprinkled with sea salt and dipped in vegan chocolate with a cacao powder to finish.176 kcal
£2.50VeganElla Chocolate Orange Almonds
Crunchy roasted almonds, lightly dipped in chocolate mixed with a zesty hint of orange.179 kcal
£2.50VeganElla Cacao Almond Energy Ball
Chocolatey energy ball, made with just four ingredients, dates, almonds, cacao and almond butter.162 kcal
£3.70VeganPaprika and Chilli Brave
British grown roasted peas. Low calorie and high in protein and fibre.132 kcal
£2.50VeganBrown Bag Crisps - Sea Salt & Malt Vinegar
Best British potatoes baked and seasoned by small family-run company in Surrey.196 kcal
£2.05VegetarianBrown Bag Crisps - Oak Smoked Chilli
Best British potatoes baked and seasoned by small family-run company in Surrey.199 kcal
£2.05VeganBrown Bag Crisps - Lightly Salted
Best British potatoes baked and seasoned by small family-run company in Surrey206 kcal
£2.05VeganBrown Bag Crisps - Cheddar & Onion
Best British potatoes baked and seasoned by small family-run company in Surrey.200 kcal
£2.05VegetarianQuinoa Chips - Tomato & Garlic
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganQuinoa Chips - Sour Cream & Chive
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganPropercorn Lightly Sea Salted
Guilt-free and great tasting British popcorn.85 kcal
£2.05VeganPropercorn Sweet & Salty
Guilt-free and great tasting British popcorn.129 kcal
£2.05Vegan
🥤 Cold Drinks 🥤
Belu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.55VeganCoke Zero 330ml
No calories, no sugar.0 kcal
£2.20VeganDiet Coke 330ml
No calories, no sugar.1 kcal
£2.20VeganTrip - Peach & Ginger
Trip Peach & Ginger: Peach Ginger, infused with 15MG CBD - for guilt-free good times.21 kcal
£4.25VeganDash Lime 330ml
Dash Lime 330ml7 kcal
£3.05VeganRemedy Lemon Ginger 250ml
Remedy Lemon Ginger 250ml5 kcal
£4.25VeganDash Peach 330ml
Flavoured soda water, made with real fruit. No sugar, no added sweetners and no calories. Choose from Lemon, Peach and Raspberry.3 kcal
£3.05VeganDash Raspberry 330ml
Flavoured soda water, made with real fruit. No sugar, no added sweetners and no calories. Choose from Lemon, Peach and Raspberry.3 kcal
£2.85VeganBelu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.40VeganTrip - Elderflower & Mint
Trip Elderflower & Mint: Elderflower Mint infused with 15MG CBD, crafted for stress-free sipping.19 kcal
£4.25VeganRemedy Wild Berry 250ml
Remedy Wild Berry 250ml5 kcal
£4.25Vegan
🥛 Pantry 🥛
Oatly Barista Oat Milk
Oatly Oat Milk 1lt430 kcal
£3.50VeganRude Health Almond Milk
Milk - Rude Health Almond 1lt580 kcal
£2.95VeganRude Health Soya Milk
Milk - Rude Health Soya 1lt520 kcal
£2.95VeganRude Health Coconut Milk
Milk - Rude Health Coconut 1lt530 kcal
£2.95Vegan
♻️ Reusables ♻️
Reusable Bottle
This 650ml bottle is manufactured in the UK, using BPA free plastic. Fill up for free in our stores, anytime.0 kcal
£8.25Reusable Coffee Cup - Chillys
Reusable Coffee Cup - Chillys0 kcal
£23.60