About Pure - High Holborn
Pure’s mission is simple: to put pleasure into food made for people on the go or at work, without sacrificing goodness. Freshly prepared daily on-site, their delicious breakfast menu features everything from nutritious birchers & breakfast toasties to barista-made coffee and freshly baked pastries. Good days start at Pure.15% off entire menu
For orders over £30. T&Cs applyNew customers only
Popular with other people
Super Fruit Salad
118 kcal
£5.50Iced Latte
228 kcal
£4.50Super Eggs
358 kcal
£5.75Berry Delightful
287 kcal
£4.75Halloumi & Avocado
500 kcal
£5.75Super Start Toastie
493 kcal
£5.90Oat Milk Banana & Honey
290 kcal
£4.50Ham & Cheese
332 kcal
£6.30Cheese, Tomato & Spinach
363 kcal
£6.20Oat Milk Pure & Pip
320 kcal
£4.85
Meal Deals ✨
Purely Perfect (for 1)
Currently sold out£12.49
Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
Rise & Shine Bircher
Wildfarmed regenerative oats, Greek-style yoghurt & blueberries.319 kcal
£4.20VegetarianMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.25VeganSuper Eggs
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.358 kcal
£5.75VegetarianTop Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola331 kcal
£4.05VegetarianSuper Start Toastie
Feta, spinach, sautéed mushrooms, vine tomatoes and free-range egg mayonnaise in a toasted wheat bran wrap.493 kcal
£5.90VegetarianOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£3.90Organic Dairy Milk Pure Porridge
Wildfarmed regenerative oats soaked and cooked with organic whole milk, served plain or with your choice of toppings236 kcal
£3.80VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.50VegetarianSourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
£2.35VegetarianRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.50Vegetarian
Breakfast Toasties 🌯
Fresh off the grill.
Halloumi & Avocado
Grilled halloumi with sauteed mushrooms and avocado puree in a toasted wrap.500 kcal
£5.75VegetarianSuper Start Toastie
Feta, spinach, sautéed mushrooms, vine tomatoes and free-range egg mayonnaise in a toasted wheat bran wrap.493 kcal
£5.90Vegetarian
Super Eggs 🍳
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.
Super Eggs
Three free-range eggs scrambled with petit pois, served plain or with your choice of toppings.358 kcal
£5.75Vegetarian
Porridge🍯
Choose from organic dairy or oat milk, topped with all the classics 🍯🥜🍒
Organic Milk Banana & Honey
Wildfarmed regenerative oats soaked and cooked with organic whole milk, served with banana and blossom honey330 kcal
£4.45VegetarianOat Milk Banana & Honey
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with banana and blossom honey.290 kcal
£4.50VeganOat Milk Pure & Pip
Rolled gluten free oats soaked and cooked with gluten free oat milk, served with forest berries and Pip & Nut peanut butter.320 kcal
£4.85VeganOrganic Milk Pure & Pip
Wildfarmed regenerative oats soaked and cooked with organic whole milk, served with forest berries and Pip & Nut peanut butter.362 kcal
£4.85VegetarianOat Milk Pure Porridge
Wildfarmed regenerative oats soaked and cooked with gluten-free oat milk, served plain or with your choice or toppings.189 kcal
£3.80VeganOrganic Dairy Milk Pure Porridge
Wildfarmed regenerative oats soaked and cooked with organic whole milk, served plain or with your choice of toppings236 kcal
£3.80Vegetarian
Protein Egg Muffins 🥚
Low carb, free-range egg muffin, generously filled
Cheese, Tomato & Spinach
Low carb, free-range egg muffin, filled with mature cheddar cheese, tomato and spinach363 kcal
£6.20VegetarianPure Brekkie
Low carb, free-range egg muffin, filled with British Cumberland sausage, sweet-cured bacon and Pure ketchup.381 kcal
£6.70Ham & Cheese
Low carb, free-range egg muffin, filled with ham hock and mature cheddar cheese.332 kcal
£6.30
Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Flat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.50VegetarianCortado
A double shot of espresso with an equal measure of textured milk.80 kcal
£3.55VegetarianHot Chocolate
58% cocoa chocolate with your choice of steamed milk.291 kcal
£4.75VegetarianAmericano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.50VegetarianRegular - Peppermint Tea
Peppermint leaf tea.1 kcal
£2.85VeganRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.50VegetarianEspresso
Double shot of our 100% Arabica coffee.1 kcal
£2.80VeganMacchiato
Double shot of espresso lightly topped with your choice of foamed milk.44 kcal
£3.20VegetarianRegular - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate.306 kcal
£4.85VegetarianLarge - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!89 kcal
£5.35VegetarianRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£4.70VeganRegular - Chai Latte
Spiced black tea with your choice of steamed milk.334 kcal
£4.70VegetarianRegular - English Breakfast Tea
English Breakfast leaf tea with your choice of milk.1 kcal
£2.85VegetarianRegular - Earl Grey Tea
Earl Grey leaf tea with your choice of milk.1 kcal
£2.85VegetarianRegular - Green Tea
Green leaf tea.1 kcal
£2.85Vegan
Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.55Orange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£3.90Daily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£5.85PRESS - The Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.55Vegan
Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Rise & Shine Bircher
Wildfarmed regenerative oats, Greek-style yoghurt & blueberries.319 kcal
£4.20VegetarianTop Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola331 kcal
£4.05VegetarianBerry Delightful
Coconut protein yog topped with forest berries & nutty granola.287 kcal
£4.75VegetarianGo Nuts Bircher
Wildfarmed regenerative oats, Greek-style yoghurt, mixed nuts, dates & seeds.459 kcal
£4.25VegetarianRaspberry & Peanut Butter Yoghurt
Greek-style yoghurt, raspberry compote & peanut butter.358 kcal
£4.40Vegetarian
Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Blueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.05VegetarianVegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.35VeganApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.90Vegetarian
Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60VeganBelu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60Vegan
Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Iced Latte
Made with locally roasted 100% Arabica coffee beans.228 kcal
£4.50VegetarianPassionfruit Matcha Lemonade
Freshly blitzed lemon pulp & juice, passionfruit puree and organic ceremonial matcha come together over ice to give you instant refreshment in matcha form.179 kcal
£5.15VeganIced Americano
Made with locally roasted 100% Arabica coffee beans.1 kcal
£3.90Vegan
Sides & Desserts 🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
Super Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.50VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.25VeganSourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
£2.35Vegetarian