About Pure - High Holborn
Pure’s mission is simple: to put pleasure into food made for people on the go or at work, without sacrificing goodness. Freshly prepared daily on-site, their delicious lunch menu features everything from salads and grain bowls to warming Pure bowls and toasties.15% off entire menu
For orders over £30. T&Cs applyNew customers only
Popular with other people
British Chicken Soup - Large
185 kcal
£6.70Super Fruit Salad
118 kcal
£5.50Ariba Fajita
549 kcal
£6.65Protein Chicken Salad
220 kcal
£6.50Berry Delightful
287 kcal
£4.75Butter Chicken
829 kcal
£10.65Falafalo Soldier
683 kcal
£6.15So Cluckin Good
510 kcal
£6.70Daily Sweet Greens 250ml
0 kcal
£5.85Never Bean Better
406 kcal
£6.30
Meal Deals ✨
Be Bowl'd (for 1)
Currently sold out£17.49Pure Revival (for 1)
Currently sold out£17.99Pure Classics (for 1)
Currently sold out£14.99
Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
Mango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.25VeganFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.50VegetarianHail Caesar
Free range chicken, Parmesan, sourdough croutons, mayonnaise and crunchy Cos with Caesar dressing in a wheat bran wrap.521 kcal
£6.40
Pure Bowls 🍛
These globally inspired dishes are served on wholegrain rice.
Butter Chicken
Traditional butter chicken in a creamy, aromatic sauce topped with spicy greens and pomegranate, served on our wholegrain rice.829 kcal
£10.65Protein Power
Chargrilled British chicken, free range poached egg, edamame beans and spicy greens on a Thai green sauce and served on our wholegrain rice.642 kcal
£11.25Sweet Potato & Chickpea Pure Bowl
Vietnamese style coconut curry with sweet potato and chickpeas, topped with quick-pickled vegetables and coconut yoghurt, served on our wholegrain rice.490 kcal
£9.95Vegan
Toasties 🌯
Fresh off the grill.
Truffled Mushroom & Kale
Sautéed mushrooms, kale, mozzarella, and truffle-infused white sauce in a toasted wheat bran wrap.398 kcal
£7.50Vegan
Soups 🥣
Hearty and warming. Add a sourdough roll + butter for extra deliciousness.
British Chicken Soup - Large
Chargrilled British chicken breast and thigh, carrots, celery and orzo pasta in a wholesome chicken broth.185 kcal
£6.70Thai Green Lentil Soup - Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£6.45Vegan
Wraps 🌯
Our handmade wheat bran wraps are made fresh in store every morning so they’re full of flavour. We only use chargrilled British chicken and seasonal fillings.
Ariba Fajita
Chargrilled British fajita chicken, avocado, cheddar, Roquito peppers, tortilla chips and mixed leaves with Devil’s dressing in a wheat bran wrap.549 kcal
£6.65So Cluckin Good
Chargrilled British chicken, avocado, quick-pickled vegetables, coconut yoghurt, crunchy cos and Grandma’s dressing in a wheat bran wrap.510 kcal
£6.70Falafalo Soldier
Sweet potato falafel, hummus, Pure slaw, toasted flaked almonds and Grandma’s dressing in a wheat bran wrap.683 kcal
£6.15VeganNever Bean Better
Smoky beans, corn salsa, sweet potato & pickled veg in a wheat bran wrap.406 kcal
£6.30VegetarianHail Caesar
Free range chicken, Parmesan, sourdough croutons, mayonnaise and crunchy Cos with Caesar dressing in a wheat bran wrap.521 kcal
£6.40Lock, Stock & Hot Smoked Salmon
Hot smoked salmon, lemon mayonnaise, quick-pickled vegetables, cucumber and mixed leaves in a wheat bran wrap.469 kcal
£6.75
Salads 🥗
Our nourishing Salads and Grain Bowls are freshly made throughout the day to ensure they’re fresh and full of flavour. Each served with our bespoke dressings on the side.
Naked Chicken Burrito
Chipotle spiced British chicken, smoky beans, avocado, pickled veg, corn salsa and omega seeds on mixed leaves. Salsa verde dressing on the side.422 kcal
£11.80Chargrilled Harissa Chicken
Chargrilled British chicken, chargrilled veg, spicy greens, pomegranate seeds, buckwheat, quinoa & black rice on mixed leaves. Harissa dressing on the side.302 kcal
£11.25The Mission Possible
Chargrilled British chicken, pickled veg, edamame beans, Pure slaw, broccoli & omega seeds on crunchy cos lettuce. Devil's dressing on the side.577 kcal
£12.70Salmon Lovin'
Hot smoked salmon, free range poached egg, cucumber and quick- pickled vegetables on a bed of tricolour quinoa. Salsa Verde dressing on the side. Served at selected stores.421 kcal
£8.40Glorious Grains
Falafel, hummus, quick-pickled veg and pickled beetroot on a bed of mixed grains. Grandma's dressing on the side.602 kcal
£8.10Vegan
Sandwiches 🥪
Chargrilled Chicken & Smoked Bacon
Chargrilled British chicken, sweet-cured smoked bacon, free-range egg mayo & vine tomatoes in thick-cut, multigrain bread made with Wildfarmed regenerative flour.557 kcal
£7.10Protein Chicken Salad
Chargrilled British chicken, tarragon mayo, vine tomato & cucumber in thick-cut, multigrain bread made with Wildfarmed regenerative flour.220 kcal
£6.50
Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Large - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!75 kcal
£5.00VegetarianRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.50VegetarianRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.50VegetarianLarge - Cappuccino
Double shot of espresso topped with your choice of foamed milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!71 kcal
£5.00VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.50VegetarianRegular - Americano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganLarge - Black Americano
Double shot of espresso with hot water, served with your choice of milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£4.40VeganRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£4.70Vegan
Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Rise & Shine Bircher
Wildfarmed regenerative oats, Greek-style yoghurt & blueberries.319 kcal
£4.20VegetarianTop Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola331 kcal
£4.05VegetarianRaspberry & Peanut Butter Yoghurt
Greek-style yoghurt, raspberry compote & peanut butter.358 kcal
£4.40VegetarianBerry Delightful
Coconut protein yog topped with forest berries & nutty granola.287 kcal
£4.75VegetarianBerry Overnight Oats
Wildfarmed regenerative oats, coconut protein yog, forest berries & seeds.316 kcal
£4.45Vegan
Sides🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
24 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.90Vegan25 gr Protein - Chicken & Hummus
British chargrilled chicken with hummus and mixed seeds.317 kcal
£4.7520 gr Protein - Chicken & Harissa
British chargrilled chicken with mixed seeds and harissa dip.186 kcal
£4.75Sourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
£2.35Vegetarian
Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.55Daily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£5.85PRESS - The Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.55VeganOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£3.90
Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Iced Latte
Made with locally roasted 100% Arabica coffee beans.228 kcal
£4.50VegetarianIced Americano
Made with locally roasted 100% Arabica coffee beans.1 kcal
£3.90VeganPassionfruit Matcha Lemonade
Freshly blitzed lemon pulp & juice, passionfruit puree and organic ceremonial matcha come together over ice to give you instant refreshment in matcha form.179 kcal
£5.15Vegan
Snacks & Treats🍪
A carefully curated selection of deliciously indulgent treats, and vibrant fruit salads.
Dark Chocolate & Hazelnut Cookie
Freshly baked each day.272 kcal
£3.45VegetarianHummus Chips - Tomato & Basil
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganPropercorn Lightly Sea Salted
Guilt-free and great tasting British popcorn.85 kcal
£2.20VeganElla Salted Chocolate Almonds
Crunchy roasted almonds, sprinkled with sea salt and dipped in vegan chocolate with a cacao powder to finish.176 kcal
£2.70VeganQuinoa Chips - Sour Cream & Chive
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.25VeganSuper Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.50VeganElla Chocolate Orange Almonds
Crunchy roasted almonds, lightly dipped in chocolate mixed with a zesty hint of orange.179 kcal
£2.60VeganBrown Bag Crisps - Lightly Salted
Best British potatoes baked and seasoned by small family-run company in Surrey206 kcal
£2.10VeganPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.15VeganBrown Bag Crisps - Sea Salt & Malt Vinegar
Best British potatoes baked and seasoned by small family-run company in Surrey.196 kcal
£2.10VegetarianCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianOat & Cranberry Cookie
Freshly baked each day.246 kcal
£3.45VegetarianBrown Bag Crisps - Cheddar & Onion
Best British potatoes baked and seasoned by small family-run company in Surrey.200 kcal
£2.10VegetarianSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.15Vegan
Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Cinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianPlain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£2.90VegetarianChocolate Croissant
Traditional-style croissant filled with premium dark chocolate.409 kcal
£3.50VegetarianVegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.25VeganApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00Vegetarian
Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60VeganBelu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60Vegan