About Pure - High Holborn
Pure’s mission is simple: to put pleasure into food made for people on the go or at work, without sacrificing goodness. Freshly prepared daily on-site, their delicious lunch menu features everything from salads and grain bowls to warming Pure bowls and toasties.15% off entire menu
For orders over £30. T&Cs applyNew customers only
Popular with other people
British Chicken Soup - Large
185 kcal
£6.70Chicken Shawarma Pure Bowl
567 kcal
£10.60Hail Caesar
521 kcal
£6.40High Protein Chilli Pure Bowl
792 kcal
£10.65So Cluckin Good
510 kcal
£6.70Celebrity Skin
543 kcal
£10.65Protein Power
642 kcal
£11.25Thai Green Lentil Soup - Large
312 kcal
£6.45Daily Sweet Greens 250ml
0 kcal
£5.85Chicken New Yorker
506 kcal
£7.30
✨ Meal Deals ✨
Pure Revival (for 1)
Currently sold out£17.99Pure Classics (for 1)
Currently sold out£14.99Be Bowl'd (for 1)
Currently sold out£17.49
⭐Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
Chicken Shawarma Pure Bowl
Richly spiced Persian-style stew with chicken, topped with hummus and pomegranates, served on wholegrain brown rice.567 kcal
£10.60Celebrity Skin
Hot-smoked salmon, avocado, cashew nuts, cucumber and tomato on mixed leaves. Pure Vinaigrette dressing on the side.543 kcal
£10.65High Protein Chilli Pure Bowl
Spicy beef and kidney bean chilli and guacamole, served on our wholegrain rice with a side of corn chips.792 kcal
£10.65Hail Caesar
Free range chicken, Parmesan, sourdough croutons, mayonnaise and crunchy Cos with Caesar dressing in a wheat bran wrap.521 kcal
£6.40Halloumi Toastie
Halloumi, hummus, sautéed mushrooms, sun-dried tomatoes and tomato relish in a toasted wheat bran wrap.624 kcal
£7.75VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.50Vegetarian
🍛 Pure Bowls 🍛
These globally inspired dishes are served on wholegrain rice.
Chicken Shawarma Pure Bowl
Richly spiced Persian-style stew with chicken, topped with hummus and pomegranates, served on wholegrain brown rice.567 kcal
£10.60Protein Power
Chargrilled British chicken, free range poached egg, edamame beans and spicy greens on a Thai green sauce and served on our wholegrain rice.642 kcal
£11.25High Protein Chilli Pure Bowl
Spicy beef and kidney bean chilli and guacamole, served on our wholegrain rice with a side of corn chips.792 kcal
£10.65Sweet Potato & Chickpea Pure Bowl
Vietnamese style coconut curry with sweet potato and chickpeas, topped with quick-pickled vegetables and coconut yoghurt, served on our wholegrain rice.490 kcal
£9.95Vegan
🌯 Toasties 🌯
Fresh off the grill.
Chicken New Yorker
Chargrilled British chicken, mature cheddar cheese, gherkins, mustard & vegan mayo in a toasted wheat bran wrap506 kcal
£7.30Truffled Mushroom & Kale
Sautéed mushrooms, kale, mozzarella, and truffle-infused white sauce in a toasted wheat bran wrap.398 kcal
£7.50VeganHalloumi Toastie
Halloumi, hummus, sautéed mushrooms, sun-dried tomatoes and tomato relish in a toasted wheat bran wrap.624 kcal
£7.75Vegetarian
🥣 Soups 🥣
Hearty and warming. Add a sourdough roll + butter for extra deliciousness.
British Chicken Soup - Large
British chicken, carrots, celery and orzo pasta in a wholesome chicken broth185 kcal
£6.70PopularThai Green Lentil Soup - Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£6.45Vegan
🌯 Wraps 🌯
Our handmade wheat bran wraps are made fresh in store every morning so they’re full of flavour. We only use chargrilled British chicken and seasonal fillings.
So Cluckin Good
Chargrilled British chicken, avocado, quick-pickled vegetables, coconut yoghurt, crunchy cos and Grandma’s dressing in a wheat bran wrap.510 kcal
£6.70Hail Caesar
Free range chicken, Parmesan, sourdough croutons, mayonnaise and crunchy Cos with Caesar dressing in a wheat bran wrap.521 kcal
£6.40Falafalo Soldier
Sweet potato falafel, hummus, Pure slaw, toasted flaked almonds and Grandma’s dressing in a wheat bran wrap.683 kcal
£6.15Vegan
🥗 Salads & Grain Bowls 🥗
Our nourishing Salads and Grain Bowls are freshly made throughout the day to ensure they’re fresh and full of flavour. Each served with our bespoke dressings on the side.
Celebrity Skin
Hot-smoked salmon, avocado, cashew nuts, cucumber and tomato on mixed leaves. Pure Vinaigrette dressing on the side.543 kcal
£10.65Prime Protein
British chargrilled chicken, free range poached egg, broccoli and mixed seeds on a bed of mixed grains. Grandma's dressing on the side.461 kcal
£8.25Glorious Grains
Falafel, hummus, quick-pickled veg and pickled beetroot on a bed of mixed grains. Grandma's dressing on the side.602 kcal
£8.10Vegan
🥪 Sandwiches 🥪
Mature Cheddar Ploughmans
Mature Cheddar cheese, vine tomatoes, Ballymaloe tomato relish & pickled red onions in thick-cut, multigrain bread made with Wildfarmed regenerative flour.713 kcal
£6.50Vegetarian
☕ Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Large - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!75 kcal
£5.00VegetarianRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£4.70VeganRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.50VegetarianRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.50VegetarianLarge - Cappuccino
Double shot of espresso topped with your choice of foamed milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!71 kcal
£5.00VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.50VegetarianRegular - Americano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganLarge - Black Americano
Double shot of espresso with hot water, served with your choice of milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£4.40Vegan
🍍 Sides🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
24 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.90Vegan
🍓 Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.55Daily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£5.85PRESS - The Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.55VeganOrange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£3.90
🥤 Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60VeganBelu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60Vegan
🧊 Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Iced Latte
Made with locally roasted 100% Arabica coffee beans.228 kcal
£4.50VegetarianPassionfruit Matcha Lemonade
Freshly blitzed lemon pulp & juice, passionfruit puree and organic ceremonial matcha come together over ice to give you instant refreshment in matcha form.179 kcal
£5.15VeganIced Americano
Made with locally roasted 100% Arabica coffee beans.1 kcal
£3.90Vegan
🍪 Snacks & Treats🍪
A carefully curated selection of deliciously indulgent treats, and vibrant fruit salads.
Quinoa Chips - Sour Cream & Chive
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganQuinoa Chips - Tomato & Garlic
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganDark Chocolate & Hazelnut Cookie
Freshly baked each day.272 kcal
£3.45VegetarianOat & Cranberry Cookie
Freshly baked each day.246 kcal
£3.45VegetarianBrown Bag Crisps - Lightly Salted
Best British potatoes baked and seasoned by small family-run company in Surrey206 kcal
£2.10VeganBrown Bag Crisps - Cheddar & Onion
Best British potatoes baked and seasoned by small family-run company in Surrey.200 kcal
£2.10VegetarianBrown Bag Crisps - Sea Salt & Malt Vinegar
Best British potatoes baked and seasoned by small family-run company in Surrey.196 kcal
£2.10VegetarianElla Salted Chocolate Almonds
Crunchy roasted almonds, sprinkled with sea salt and dipped in vegan chocolate with a cacao powder to finish.176 kcal
£2.70VeganPropercorn Lightly Sea Salted
Guilt-free and great tasting British popcorn.85 kcal
£2.20VeganBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianSalted Caramel Brownie
Deliciously indulgent salted caramel brownie.270 kcal
£3.50VegetarianPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.15VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.15VeganCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianElla Chocolate Orange Almonds
Crunchy roasted almonds, lightly dipped in chocolate mixed with a zesty hint of orange.179 kcal
£2.60Vegan
🥄 Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Rise & Shine Bircher
Wildfarmed regenerative oats, Greek-style yoghurt & blueberries.319 kcal
£4.20VegetarianGo Nuts Bircher
Wildfarmed regenerative oats, Greek-style yoghurt, mixed nuts, dates & seeds.459 kcal
£4.25VegetarianTop Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola331 kcal
£4.05Vegetarian
🥐 Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Chocolate Croissant
Traditional all-butter croissant, made with premium chocolate409 kcal
£3.50VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85Vegetarian