About Pure - High Holborn
Pure creates deliciously good food that brings moments of joy when you’re on-the-go or at work. Made with colourful, seasonal ingredients, Pure’s vibrant food is full of flavour and packed with goodness. Visit one of its London shops or have Pure delivered-in for meetings, events, conferences and teams. Their delicious menu features everything from protein-packed Super Eggs & breakfast Birchers, to warming Pure Bowls & freshly made Wraps. All served up alongside locally roasted coffee with Organic dairy or plant-based milk alternatives at no extra charge.15% off entire menu
For orders over £30. T&Cs applyNew customers only
Popular with other people
British Chicken Soup Large
185 kcal
£7.05Celebrity Skin
543 kcal
£12.40Chargrilled Harissa Chicken
302 kcal
£11.25Super Fruit Salad
118 kcal
£5.50Glorious Grains
602 kcal
£8.10Chicken Picante Toastie
566 kcal
£7.75Falafalo Soldier
683 kcal
£6.15Thai Green Lentil Soup - Large
312 kcal
£6.70The King Caesar
374 kcal
£13.00Mature Cheddar Ploughmans
713 kcal
£6.50
Meal Deals ✨
Be Bowl'd (for 1)
*Super saver!* Choose any 1x Pure Bowl, any 1x Side and any 1x regular Smoothie.£17.49Pure Classics (for 1)
*Super saver!* Choose any 1x Toastie, any 1x Side and any 1x regular Smoothie.£14.99Pure Revival (for 1)
*Super saver!* Choose any Salad, Side and Regular Smoothie and let lunchtime commence!£17.99
Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
Celebrity Skin
Hot-smoked salmon, avocado, cashew nuts, cucumber and tomato on mixed leaves. Pure Vinaigrette dressing on the side.543 kcal
£12.40Mango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.25VeganChicken Picante Toastie
Chargrilled British chilli chicken, Mexican beans, avocado puree, cheddar, Roquito peppers and Devil’s dressing in a toasted wheat bran wrap.566 kcal
£7.75Flat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.50VegetarianHalloumi Toastie
Halloumi, hummus, sautéed mushrooms, sun-dried tomatoes and tomato relish in a toasted wheat bran wrap.624 kcal
£7.75Vegetarian
Pure Bowls 🍛
These globally inspired dishes are served on wholegrain rice.
Green Goodness Curry
Mixed veg coconut curry with wholegrain brown rice, topped with edamame beans, broccoli & spicy greens.388 kcal
£10.65PopularKeralan Coconut Curry Pure Bowl
Creamy Keralan coconut curry, topped with a poached free range egg and petit pois, served on our wholegrain brown rice.637 kcal
£10.65VegetarianProtein Power
Chargrilled British chicken, free range poached egg, edamame beans and spicy greens on a Thai green sauce and served on our wholegrain rice.632 kcal
£12.10
Toasties 🌯
Fresh off the grill.
Chicken New Yorker
Chargrilled British chicken, mature cheddar cheese, gherkins, mustard & vegan mayo in a toasted wheat bran wrap506 kcal
£7.30Chicken Picante Toastie
Chargrilled British chilli chicken, Mexican beans, avocado puree, cheddar, Roquito peppers and Devil’s dressing in a toasted wheat bran wrap.566 kcal
£7.75Halloumi Toastie
Halloumi, hummus, sautéed mushrooms, sun-dried tomatoes and tomato relish in a toasted wheat bran wrap.624 kcal
£7.75Vegetarian
Soups 🥣
Hearty and warming. Add a sourdough roll + butter for extra deliciousness.
British Chicken Soup Large
Chargrilled British chicken breast and thigh, carrots, celery and orzo pasta in a wholesome chicken broth.185 kcal
£7.05PopularThai Green Lentil Soup - Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£6.70Vegan
Wraps 🌯
Our handmade wheat bran wraps are made fresh in store every morning so they’re full of flavour. We only use chargrilled British chicken and seasonal fillings.
So Cluckin Good
Chargrilled British chicken, avocado, quick-pickled vegetables, coconut yoghurt, crunchy cos and Grandma’s dressing in a wheat bran wrap.510 kcal
£6.70Falafalo Soldier
Sweet potato falafel, hummus, Pure slaw, toasted flaked almonds and Grandma’s dressing in a wheat bran wrap.683 kcal
£6.15Vegan
Salads 🥗
Our nourishing Salads and Grain Bowls are freshly made throughout the day to ensure they’re fresh and full of flavour. Each served with our bespoke dressings on the side.
Chargrilled Harissa Chicken
Chargrilled British chicken, chargrilled veg, spicy greens, pomegranate seeds, buckwheat, quinoa & black rice on mixed leaves. Harissa dressing on the side.302 kcal
£11.25Celebrity Skin
Hot-smoked salmon, avocado, cashew nuts, cucumber and tomato on mixed leaves. Pure Vinaigrette dressing on the side.543 kcal
£12.40High Protein Chicken & Asian Slaw
Chargrilled British chicken, pickled veg, edamame beans, Pure slaw, broccoli & omega seeds on crunchy cos lettuce. Devil's dressing on the side.577 kcal
£12.70The King Caesar
Chargrilled British chicken, avocado, broccoli, vine roasted tomato, kale, Grana Padano & free-range poached egg on crunchy cos lettuce. Caesar dressing on the side.374 kcal
£13.00Glorious Grains
Falafel, hummus, quick-pickled veg and pickled beetroot on a bed of mixed grains. Grandma's dressing on the side.602 kcal
£8.10VeganChicken Caesar
Chargrilled British chicken, Parmesan cheese, free-range poached egg and sourdough croutons on crunchy cos lettuce. Caesar dressing on the side.346 kcal
£10.65
Sandwiches 🥪
Mature Cheddar Ploughmans
Mature Cheddar cheese, vine tomatoes, Ballymaloe tomato relish & pickled red onions in thick-cut, multigrain bread made with Wildfarmed regenerative flour.713 kcal
£6.50VegetarianWiltshire Ham & Mature Cheddar
Wiltshire ham & mature Cheddar cheese with tomato relish in thick-cut multigrain bread made with Wildfarmed regenerative flour.658 kcal
£6.50Protein Chicken Salad
Chargrilled British chicken, tarragon mayo, vine tomato & cucumber in thick-cut, multigrain bread made with Wildfarmed regenerative flour.220 kcal
£6.50Chargrilled Chicken & Smoked Bacon
Chargrilled British chicken, sweet-cured smoked bacon, free-range egg mayo & vine tomatoes in thick-cut, multigrain bread made with Wildfarmed regenerative flour.557 kcal
£7.10
Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Large - Cappuccino
Double shot of espresso topped with your choice of foamed milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!71 kcal
£5.00VegetarianRegular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.50VegetarianLarge - Black Americano
Double shot of espresso with hot water, served with your choice of milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£4.40VeganRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£4.70VeganFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.50VegetarianLarge - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!75 kcal
£5.00VegetarianRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.50VegetarianRegular - Americano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganLong Black
Double shot of our 100% Arabica coffee with hot water.1 kcal
£3.90Vegan
Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Go Nuts Bircher
Wildfarmed regenerative oats, Greek-style yoghurt, mixed nuts, dates & seeds.459 kcal
£4.25VegetarianRise & Shine Bircher
Wildfarmed regenerative oats, Greek-style yoghurt & blueberries.319 kcal
£4.20VegetarianRaspberry & Peanut Butter Yoghurt
Greek-style yoghurt, raspberry compote & peanut butter.358 kcal
£4.40VegetarianBerry Delightful
Coconut protein yog topped with forest berries & nutty granola.292 kcal
£4.75VeganSuper Protein Large
Greek-style yoghurt, forest berries, mixed nuts, dates, seeds & peanut butter.616 kcal
£5.35VegetarianBerry Overnight Oats
Wildfarmed regenerative oats, coconut protein yog, forest berries & seeds.316 kcal
£4.45Vegan
Sides🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
25 gr Protein - Chicken & Hummus
British chargrilled chicken with hummus and mixed seeds.317 kcal
£4.7524 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.90Vegan
Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.55Get Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.45VeganBrain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
£4.45VeganPure Protein Regular
Oat milk, vanilla protein, blueberries, strawberries & almond butter.165 kcal
£4.75VeganGet Vit Large
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
£8.25VeganPRESS - The Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.55VeganBrain Boost Large
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
£8.25VeganDaily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£5.85Orange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£3.90
Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Iced Latte
Made with locally roasted 100% Arabica coffee beans.228 kcal
£4.50VegetarianIced Americano
Made with locally roasted 100% Arabica coffee beans.1 kcal
£3.90Vegan
Snacks & Treats🍪
A carefully curated selection of deliciously indulgent treats, and vibrant fruit salads.
Mango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.25VeganSuper Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.50VeganBrown Bag Crisps - Sea Salt & Malt Vinegar
Best British potatoes baked and seasoned by small family-run company in Surrey.196 kcal
£2.10VegetarianSalted Caramel Brownie
Deliciously indulgent salted caramel brownie.270 kcal
£3.50VegetarianBrown Bag Crisps - Cheddar & Onion
Best British potatoes baked and seasoned by small family-run company in Surrey.200 kcal
£2.10VegetarianPropercorn Lightly Sea Salted
Guilt-free and great tasting British popcorn.85 kcal
£2.20VeganApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianBrown Bag Crisps - Lightly Salted
Best British potatoes baked and seasoned by small family-run company in Surrey206 kcal
£2.10VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.15VeganBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianQuinoa Chips - Sour Cream & Chive
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganHummus Chips - Tomato & Basil
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganElla Salted Chocolate Almonds
Crunchy roasted almonds, sprinkled with sea salt and dipped in vegan chocolate with a cacao powder to finish.176 kcal
£2.70VeganElla Chocolate Orange Almonds
Crunchy roasted almonds, lightly dipped in chocolate mixed with a zesty hint of orange.179 kcal
£2.60VeganPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.15VeganCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianDark Chocolate & Hazelnut Cookie
Freshly baked each day.272 kcal
£3.45VegetarianOat & Cranberry Cookie
Freshly baked each day.246 kcal
£3.25Vegetarian
Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Apple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianChocolate Croissant
Traditional-style croissant filled with premium dark chocolate.409 kcal
£3.50VegetarianVegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.25VeganCinnamon Bun
Soft & squidgy cinnamon bun sprinkled with cinnamon sugar .320 kcal
£3.50VegetarianPlain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£2.90Vegetarian
Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60VeganBelu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.60Vegan