- Adults need around 2000 kcal a day
About Pure - High Holborn
Pure’s mission is simple: to put pleasure into food made for people on the go or at work, without sacrificing goodness. Freshly prepared daily on-site, their delicious lunch menu features everything from salads and grain bowls to warming Pure bowls and toasties.15% off entire menu
For orders over £30. T&Cs applyNew customers only
Popular with other people
British Chicken Soup - Large
185 kcal
£6.10High Protein Chilli Pure Bowl
792 kcal
£10.35Hail Caesar
521 kcal
£6.20The King Caesar
374 kcal
£12.95Chicken Fajita
527 kcal
£6.70Falafalo Soldier
683 kcal
£6.10Get Vit Regular
133 kcal
£4.35Chicken Picante Toastie
566 kcal
£7.50Large - Latte
75 kcal
£4.40Vegan Almond Croissant
486 kcal
£4.25
⭐Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
The King Caesar
Chargrilled British chicken, avocado, broccoli, vine roasted tomato, kale, Parmesan cheese & free-range poached egg on crunchy cos lettuce. Caesar dressing on the side.374 kcal
£12.95High Protein Chilli Pure Bowl
Spicy beef and kidney bean chilli and guacamole, served on our wholegrain rice with a side of corn chips.792 kcal
£10.35PopularHail Caesar
Free range chicken, Parmesan, sourdough croutons, mayonnaise and crunchy Cos with Caesar dressing in a wheat bran wrap.521 kcal
£6.20Halloumi Toastie
Halloumi, hummus, sautéed mushrooms, sun-dried tomatoes and tomato relish in a toasted wheat bran wrap.624 kcal
£7.75VegetarianChicken Picante Toastie
Chargrilled British chilli chicken, Mexican beans, avocado puree, cheddar, Roquito peppers and Devil’s dressing in a toasted wheat bran wrap.566 kcal
£7.50Chicken Shawarma Pure Bowl
Richly spiced Persian-style stew with chicken, topped with hummus and pomegranates, served on wholegrain brown rice.567 kcal
£10.45Rainbow Veg
Roasted sweet potato, chargrilled veg, broccoli, pickled beetroot, kale, pickled red onion & omega seeds on crunchy cos. Tahini dressing on the side.357 kcal
£11.75VeganFalafalo Soldier
Sweet potato falafel, hummus, Pure slaw, toasted flaked almonds and Grandma’s dressing in a wheat bran wrap.683 kcal
£6.10Vegan
✨ Meal Deals ✨
Pure Classics (for 1)
*Super saver!* Choose any 1x Toastie, any 1x Side and any 1x regular Smoothie.£14.99Pure Revival (for 1)
*Super saver!* Choose any Salad, Side and Regular Smoothie and let lunchtime commence!£17.99Be Bowl'd (for 1)
*Super saver!* Choose any 1x Pure Bowl, any 1x Side and any 1x regular Smoothie.£17.49
🍛 Pure Bowls 🍛
These globally inspired dishes are served on wholegrain rice.
High Protein Chilli Pure Bowl
Spicy beef and kidney bean chilli and guacamole, served on our wholegrain rice with a side of corn chips.792 kcal
£10.35PopularSweet Potato & Chickpea Pure Bowl
Vietnamese style coconut curry with sweet potato and chickpeas, topped with quick-pickled vegetables and coconut yoghurt, served on our wholegrain rice.490 kcal
£9.40VeganChicken Shawarma Pure Bowl
Richly spiced Persian-style stew with chicken, topped with hummus and pomegranates, served on wholegrain brown rice.567 kcal
£10.45
🥗 Salads & Grain Bowls 🥗
Our nourishing Salads and Grain Bowls are freshly made throughout the day to ensure they’re fresh and full of flavour. Each served with our bespoke dressings on the side.
The King Caesar
Chargrilled British chicken, avocado, broccoli, vine roasted tomato, kale, Parmesan cheese & free-range poached egg on crunchy cos lettuce. Caesar dressing on the side.374 kcal
£12.95Chicken Caesar
Chargrilled British chicken, Parmesan cheese, free-range poached egg and sourdough croutons on crunchy cos lettuce. Caesar dressing on the side.346 kcal
£9.75Rainbow Veg
Roasted sweet potato, chargrilled veg, broccoli, pickled beetroot, kale, pickled red onion & omega seeds on crunchy cos. Tahini dressing on the side.357 kcal
£11.75VeganGlorious Grains
Sweet potato falafel, chargrilled veg, pickled beetroot, houmous & pickled red onion on a bed of ancient grains.696 kcal
£7.75Vegan
🌯 Toasties 🌯
Fresh off the grill.
Halloumi Toastie
Halloumi, hummus, sautéed mushrooms, sun-dried tomatoes and tomato relish in a toasted wheat bran wrap.624 kcal
£7.75VegetarianChicken Picante Toastie
Chargrilled British chilli chicken, Mexican beans, avocado puree, cheddar, Roquito peppers and Devil’s dressing in a toasted wheat bran wrap.566 kcal
£7.50
🌯 Wraps 🌯
Our handmade wheat bran wraps are made fresh in store every morning so they’re full of flavour. We only use chargrilled British chicken and seasonal fillings.
Chicken Fajita
Chargrilled British fajita chicken, herby coconut yoghurt, avocado, mature cheddar cheese, tomato, jalapenos & mixed leaves in a wheat bran wrap.527 kcal
£6.70Hail Caesar
Free range chicken, Parmesan, sourdough croutons, mayonnaise and crunchy Cos with Caesar dressing in a wheat bran wrap.521 kcal
£6.20Chilli Harissa Chicken
Chargrilled British chicken, roasted sweet potato, harissa houmous, cucumber, pickled red onion, toasted flaked almonds, mixed leaves and harissa dressing in a wheat bran wrap.533 kcal
£6.45Falafalo Soldier
Sweet potato falafel, hummus, Pure slaw, toasted flaked almonds and Grandma’s dressing in a wheat bran wrap.683 kcal
£6.10VeganSo Cluckin Good
Chargrilled British chicken, avocado, quick-pickled vegetables, coconut yoghurt, crunchy cos and Grandma’s dressing in a wheat bran wrap.510 kcal
£6.70
🥯 Bagels 🥯
Holey moley these multigrain bagels are tasty and generously filled.
Wham & Cheese Bagel
Honey roast ham and mature cheddar cheese on a multigrain bagel.600 kcal
£4.70Salmon Like You Bagel
Salmon Like You Bagel491 kcal
£4.85Hass Queen Bagel
Avocado, sauteed mushroom, vine roasted tomato, baby spinach & vegan mayo on a multigrain bagel.525 kcal
£4.70Vegan
🥣 Soups 🥣
Hearty and warming. Add a sourdough roll + butter for extra deliciousness.
British Chicken Soup - Large
British chicken, carrots, celery and orzo pasta in a wholesome chicken broth185 kcal
£6.10PopularThai Green Lentil Soup - Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£6.10Vegan
🌱 Vegan🌱
Sweet Potato & Chickpea Pure Bowl
Vietnamese style coconut curry with sweet potato and chickpeas, topped with quick-pickled vegetables and coconut yoghurt, served on our wholegrain rice.490 kcal
£9.40VeganRainbow Veg
Roasted sweet potato, chargrilled veg, broccoli, pickled beetroot, kale, pickled red onion & omega seeds on crunchy cos. Tahini dressing on the side.357 kcal
£11.75VeganThai Green Lentil Soup - Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£6.10VeganFalafalo Soldier
Sweet potato falafel, hummus, Pure slaw, toasted flaked almonds and Grandma’s dressing in a wheat bran wrap.683 kcal
£6.10VeganGet Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.35VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.15VeganGlorious Grains
Sweet potato falafel, chargrilled veg, pickled beetroot, houmous & pickled red onion on a bed of ancient grains.696 kcal
£7.75Vegan24 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.75VeganVegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.25VeganSuper Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.30VeganPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.00VeganLemon Oatly Cheesecake
Zesty lemon cheesecake made with Oatly yoghurt & coconut cream on a ginger biscuit base.251 kcal
£4.00VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.00VeganHass Queen Bagel
Avocado, sauteed mushroom, vine roasted tomato, baby spinach & vegan mayo on a multigrain bagel.525 kcal
£4.70Vegan
🍍 Sides & Desserts 🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
Mango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.15Vegan24 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.75VeganSourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
£2.20VegetarianSuper Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.30VeganPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.00VeganChicken Protein Power
Chargrilled British chicken, kimchi slaw, edamame crush and cucumber with miso & plum dressing.216 kcal
£4.70Greens, Eggs & Ham
Seasoned kale with ham hock, free range poached egg & mustard mayonnaise.203 kcal
£4.55Lemon Oatly Cheesecake
Zesty lemon cheesecake made with Oatly yoghurt & coconut cream on a ginger biscuit base.251 kcal
£4.00VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.00Vegan
🥄 Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Raspberry & Peanut Butter Yoghurt
High protein probiotic Greek-style yoghurt topped with raspberry compote and peanut butter .361 kcal
£4.35VegetarianTop Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola338 kcal
£3.85VegetarianRise & Shine Bircher
Swiss bircher made with gluten free oats, probiotic Greek-style yoghurt and blueberries.312 kcal
£4.10Vegetarian
🍪 Snacks & Treats 🍪
A carefully curated selection of deliciously indulgent treats, and vibrant fruit salads.
Blueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianDark Chocolate & Hazelnut Cookie
Freshly baked each day.272 kcal
£3.40VegetarianBrown Bag Crisps - Lightly Salted
Best British potatoes baked and seasoned by small family-run company in Surrey206 kcal
£2.00VeganApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianBrown Bag Crisps - Cheddar & Onion
Best British potatoes baked and seasoned by small family-run company in Surrey.200 kcal
£2.00VegetarianBrown Bag Crisps - Sea Salt & Malt Vinegar
Best British potatoes baked and seasoned by small family-run company in Surrey.196 kcal
£2.00VegetarianPip & Nut Dark Chocolate Almond Butter Cups
Two dark chocolate cups filled with deliciously smooth almond butter. The perfect afternoon treat!204 kcal
£3.15VeganPastel de Nata
Traditional Portuguese custard tart infused with a touch of cinnamon.136 kcal
£2.55VegetarianElla Salted Chocolate Almonds
Crunchy roasted almonds, sprinkled with sea salt and dipped in vegan chocolate with a cacao powder to finish.176 kcal
£2.50VeganPip & Nut Milk Chocolate Peanut Butter Cups
Two dark chocolate cups filled with deliciously smooth peanut butter. The perfect afternoon treat!202 kcal
£3.15VegetarianElla Cacao Almond Energy Ball
Chocolatey energy ball, made with just four ingredients, dates, almonds, cacao and almond butter.162 kcal
£3.70VeganPropercorn Lightly Sea Salted
Guilt-free and great tasting British popcorn.85 kcal
£2.00VeganElla Chocolate Orange Almonds
Crunchy roasted almonds, lightly dipped in chocolate mixed with a zesty hint of orange.179 kcal
£2.50VeganSea Salt and Vinegar Brave
British grown roasted peas. Low calorie and high in protein and fibre.134 kcal
£2.50VeganQuinoa Chips - Sour Cream & Chive
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganBrown Bag Crisps - Oak Smoked Chilli
Best British potatoes baked and seasoned by small family-run company in Surrey.199 kcal
£2.00VeganMince Pie
Buttery pastry with a rich mincemeat, filled with vine fruit, candied mixed peel, mixed spice and orange oil.176 kcal
£3.85VegetarianSanta's Vegan Cookie
Deliciously sweet and spicy plant based ginger cookie.294 kcal
£3.85VeganTony's Chocolate - Milk Chocolate
Not just a classic milk chocolate bar, but our classic chocolate bar.256 kcal
£3.25VegetarianTony's Chocolate - Milk Caramel Sea Salt
Milk chocolate filled with crunchy caramel and a hint of sea salt.252 kcal
£3.25VegetarianTony's Chocolate - Dark Almond Sea Salt
This dark chocolate bar has got it all: almonds and sea salt.253 kcal
£3.25VeganApple, Raisin and Cinnamon Oat Bar Deliciously Ella
Sweet and chewy oat bar, baked in small batches. High in fibre and the perfect all day snack.213 kcal
£3.40VeganPeanut Butter Oat Bar Deliciously Ella
Sweet and chewy oat bar, baked in small batches. High in fibre and the perfect all day snack.230 kcal
£3.40VeganPaprika and Chilli Brave
British grown roasted peas. Low calorie and high in protein and fibre.132 kcal
£2.50VeganQuinoa Chips - Tomato & Garlic
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganPropercorn Sweet & Salty
Guilt-free and great tasting British popcorn.129 kcal
£2.00Vegan
🥐 Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Chocolate Croissant
Traditional all-butter croissant, made with premium chocolate409 kcal
£3.50VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianVegan Almond Croissant
Handmade vegan croissant filled with an indulgent almond crème and topped with toasted flaked almonds.486 kcal
£4.25VeganPlain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£2.90VegetarianPastel de Nata
Traditional Portuguese custard tart infused with a touch of cinnamon.136 kcal
£2.55Vegetarian
🍓 Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.50Orange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£3.50Get Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.35VeganDaily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£5.45PRESS - The Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.50Vegan
🧊 Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Pure Matcha
Our straight-up, no-frills iced matcha latte made with creamy oat milk, organic ceremonial matcha and ice. Simple and satisfying. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.192 kcal
£4.25VeganIced Americano
Made with locally roasted 100% Arabica coffee beans.1 kcal
£3.55VeganIced Latte
Made with locally roasted 100% Arabica coffee beans.228 kcal
£4.05Vegetarian
🥤 Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Coke Zero 330ml
No calories, no sugar.0 kcal
£2.20VeganBelu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.40VeganDiet Coke 330ml
No calories, no sugar.1 kcal
£2.20VeganBelu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.55VeganTrip - Elderflower & Mint
Trip Elderflower & Mint: Elderflower Mint infused with 15MG CBD, crafted for stress-free sipping.19 kcal
£4.25VeganTrip - Peach & Ginger
Trip Peach & Ginger: Peach Ginger, infused with 15MG CBD - for guilt-free good times.21 kcal
£4.25VeganDash Lime 330ml
Dash Lime 330ml7 kcal
£3.00VeganDash Peach 330ml
Flavoured soda water, made with real fruit. No sugar, no added sweetners and no calories. Choose from Lemon, Peach and Raspberry.3 kcal
£3.00VeganDash Raspberry 330ml
Flavoured soda water, made with real fruit. No sugar, no added sweetners and no calories. Choose from Lemon, Peach and Raspberry.3 kcal
£3.00Vegan
☕ Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Regular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.05VegetarianLarge - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!75 kcal
£4.40VegetarianLarge - Cappuccino
Double shot of espresso topped with your choice of foamed milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!71 kcal
£4.40Vegetarian'Magic' Regular - Gingerbread Latte
The perfect drink for any festive occasion. A double shot of espresso with your choice of steamed milk, gingerbread syrup, and finished with a dusting of cinnamon. For every Magic Gingerbread Latte bought, we’ll donate the cost of one school breakfast* to our charity the charity, Magic Breakfast.299 kcal
£5.55VegetarianRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.05VegetarianRegular - Chai Latte
Spiced black tea with your choice of steamed milk.334 kcal
£4.05VegetarianLarge - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!89 kcal
£4.70VegetarianRegular - English Breakfast Tea
English Breakfast leaf tea with your choice of milk.1 kcal
£2.85VegetarianLarge - Black Americano
Double shot of espresso with hot water, served with your choice of milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£3.90VeganFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.05VegetarianRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£4.25VeganRegular - Green Tea
Green leaf tea.1 kcal
£2.85Vegan'Magic' Large - Gingerbread Latte
The perfect drink for any festive occasion. A double shot of espresso with your choice of steamed milk, gingerbread syrup, and finished with a dusting of cinnamon. For every Magic Gingerbread Latte bought, we’ll donate the cost of one school breakfast* to our charity the charity, Magic Breakfast.429 kcal
£5.90VegetarianRegular - Americano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganEspresso
Double shot of our 100% Arabica coffee.1 kcal
£2.80VeganCortado
A double shot of espresso with an equal measure of textured milk.80 kcal
£3.55VegetarianMacchiato
Double shot of espresso lightly topped with your choice of foamed milk.44 kcal
£3.20VegetarianRegular - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate.306 kcal
£4.35VegetarianRegular - Magic Festive Matcha
A festive twist on the classic matcha latte. Made with creamy oat milk, gingerbread syrup, and organic ceremonial grade matcha. For every Magic Festive Matcha bought, we’ll donate the cost of one school breakfast* to the charity, Magic Breakfast.243 kcal
£5.55VeganHot Chocolate
58% cocoa chocolate with your choice of steamed milk.291 kcal
£4.25VegetarianRegular - Earl Grey Tea
Earl Grey leaf tea with your choice of milk.1 kcal
£2.85VegetarianRegular - Peppermint Tea
Peppermint leaf tea.1 kcal
£2.85Vegan