heading
- Adults need around 2000 kcal a day
About Pure - High Holborn
Pure’s mission is simple: to put pleasure into food made for people on the go or at work, without sacrificing goodness. Freshly prepared daily on-site, their delicious lunch menu features everything from salads and grain bowls to warming Pure bowls and toasties.15% off entire menu
For orders over £30. T&Cs applyNew customers only
Popular with other people
British Chicken Soup - Large
185 kcal
£6.45Wham & Cheese Bagel
600 kcal
£5.00Large - Latte
75 kcal
£4.85High Protein Chilli Pure Bowl
792 kcal
£10.65Souper Green Soup - Large
232 kcal
£6.45Thai Green Lentil Soup - Large
312 kcal
£6.45Salmon Like You Bagel
491 kcal
£5.15Super Fruit Salad
118 kcal
£5.35Hail Caesar
521 kcal
£6.20Pure Protein Regular
165 kcal
£4.75
⭐Bestsellers⭐
Need inspo? Look no further than our bestselling dishes.
High Protein Chilli Pure Bowl
Spicy beef and kidney bean chilli and guacamole, served on our wholegrain rice with a side of corn chips.792 kcal
£10.65Celebrity Skin
Hot-smoked salmon, avocado, cashew nuts, cucumber and tomato on mixed leaves. Pure Vinaigrette dressing on the side.543 kcal
£10.65Gluten freeHalloumi Toastie
Halloumi, hummus, sautéed mushrooms, sun-dried tomatoes and tomato relish in a toasted wheat bran wrap.624 kcal
£7.75VegetarianChicken Shawarma Pure Bowl
Richly spiced Persian-style stew with chicken, topped with hummus and pomegranates, served on wholegrain brown rice.567 kcal
£10.45The King Caesar
Chargrilled British chicken, avocado, broccoli, vine roasted tomato, kale, Parmesan cheese & free-range poached egg on crunchy cos lettuce. Caesar dressing on the side.374 kcal
£13.00Hail Caesar
Free range chicken, Parmesan, sourdough croutons, mayonnaise and crunchy Cos with Caesar dressing in a wheat bran wrap.521 kcal
£6.20Rainbow Veg
Avocado, chargrilled veg, broccoli, pickled beetroot, kale, quick-pickled veg & omega seeds on crunchy cos. Tahini dressing on the side.372 kcal
£11.80VeganFalafalo Soldier
Sweet potato falafel, hummus, Pure slaw, toasted flaked almonds and Grandma’s dressing in a wheat bran wrap.683 kcal
£6.10VeganChicken Picante Toastie
Chargrilled British chilli chicken, Mexican beans, avocado puree, cheddar, Roquito peppers and Devil’s dressing in a toasted wheat bran wrap.566 kcal
£7.50
✨ Meal Deals ✨
Pure Classics (for 1)
*Super saver!* Choose any 1x Toastie, any 1x Side and any 1x regular Smoothie.£14.99Pure Revival (for 1)
*Super saver!* Choose any Salad, Side and Regular Smoothie and let lunchtime commence!£17.99Be Bowl'd (for 1)
*Super saver!* Choose any 1x Pure Bowl, any 1x Side and any 1x regular Smoothie.£17.49
🍛 Pure Bowls 🍛
These globally inspired dishes are served on wholegrain rice.
High Protein Chilli Pure Bowl
Spicy beef and kidney bean chilli and guacamole, served on our wholegrain rice with a side of corn chips.792 kcal
£10.65Butter Chicken
Traditional butter chicken in a creamy, aromatic sauce topped with spicy greens and pomegranate, served on our wholegrain rice.829 kcal
£10.65Sweet Potato & Chickpea Pure Bowl
Vietnamese style coconut curry with sweet potato and chickpeas, topped with quick-pickled vegetables and coconut yoghurt, served on our wholegrain rice.490 kcal
£9.70VeganKeralan Coconut Curry Pure Bowl
Creamy Keralan coconut curry, topped with a poached free range egg and petite pois, served on our wholegrain mix of brown rice and quinoa.461 kcal
£9.90VegetarianChicken Shawarma Pure Bowl
Richly spiced Persian-style stew with chicken, topped with hummus and pomegranates, served on wholegrain brown rice.567 kcal
£10.45Protein Power
Chargrilled British chicken, free range poached egg, edamame beans and spicy greens on a Thai green sauce and served on our wholegrain rice.642 kcal
£11.25
🥗 Salads & Grain Bowls 🥗
Our nourishing Salads and Grain Bowls are freshly made throughout the day to ensure they’re fresh and full of flavour. Each served with our bespoke dressings on the side.
Celebrity Skin
Hot-smoked salmon, avocado, cashew nuts, cucumber and tomato on mixed leaves. Pure Vinaigrette dressing on the side.543 kcal
£10.65Gluten freeThe King Caesar
Chargrilled British chicken, avocado, broccoli, vine roasted tomato, kale, Parmesan cheese & free-range poached egg on crunchy cos lettuce. Caesar dressing on the side.374 kcal
£13.00Prime Protein
British chargrilled chicken, free range poached egg, broccoli and mixed seeds on a bed of mixed grains. Grandma's dressing on the side.461 kcal
£8.25Harissa Chicken
British chargrilled chicken, chargrilled veg and spicy greens on a bed of mixed grains. Harissa dressing on the side.296 kcal
£8.25Grains & Gains
Falafel, smoky baba ganoush, quick-pickled veg and pickled beetroot on a bed of mixed grains. Tahini dressing on the side.523 kcal
£8.15VeganRainbow Veg
Avocado, chargrilled veg, broccoli, pickled beetroot, kale, quick-pickled veg & omega seeds on crunchy cos. Tahini dressing on the side.372 kcal
£11.80VeganChicken Caesar
Chargrilled British chicken, Parmesan cheese, free-range poached egg and sourdough croutons on crunchy cos lettuce. Caesar dressing on the side.346 kcal
£9.75Salmon Lovin'
Hot smoked salmon, free range poached egg, cucumber and quick- pickled vegetables on a bed of tricolour quinoa. Salsa Verde dressing on the side. Served at selected stores.421 kcal
£8.40
🌯 Toasties 🌯
Fresh off the grill.
Chicken New Yorker
Chargrilled British chicken, mature cheddar cheese, gherkins, mustard & vegan mayo in a toasted wheat bran wrap506 kcal
£6.95Truffled Mushroom & Kale
Sautéed mushrooms, kale, mozzarella, and truffle-infused white sauce in a toasted wheat bran wrap.398 kcal
£7.50VeganHalloumi Toastie
Halloumi, hummus, sautéed mushrooms, sun-dried tomatoes and tomato relish in a toasted wheat bran wrap.624 kcal
£7.75VegetarianChicken Picante Toastie
Chargrilled British chilli chicken, Mexican beans, avocado puree, cheddar, Roquito peppers and Devil’s dressing in a toasted wheat bran wrap.566 kcal
£7.50
🌯 Wraps 🌯
Our handmade wheat bran wraps are made fresh in store every morning so they’re full of flavour. We only use chargrilled British chicken and seasonal fillings.
Chicken Fajita
Chargrilled British fajita chicken, herby coconut yoghurt, avocado, mature cheddar cheese, tomato, jalapenos & mixed leaves in a wheat bran wrap.527 kcal
£6.70Hail Caesar
Free range chicken, Parmesan, sourdough croutons, mayonnaise and crunchy Cos with Caesar dressing in a wheat bran wrap.521 kcal
£6.20Falafalo Soldier
Sweet potato falafel, hummus, Pure slaw, toasted flaked almonds and Grandma’s dressing in a wheat bran wrap.683 kcal
£6.10VeganSo Cluckin Good
Chargrilled British chicken, avocado, quick-pickled vegetables, coconut yoghurt, crunchy cos and Grandma’s dressing in a wheat bran wrap.510 kcal
£6.70Lock, Stock & Hot Smoked Salmon
Hot smoked salmon, lemon mayonnaise, quick-pickled vegetables, cucumber and mixed leaves in a wheat bran wrap.469 kcal
£6.65Hey Baba
Smoky baba ganoush, chargrilled veg, quick-pickled veg and mixed leaves in a wheat bran wrap.363 kcal
£6.40Vegan
🥯 Bagels 🥯
Holey moley these multigrain bagels are tasty and generously filled.
Wham & Cheese Bagel
Honey roast ham and mature cheddar cheese on a multigrain bagel.600 kcal
£5.00Salmon Like You Bagel
Salmon Like You Bagel491 kcal
£5.15Hass Queen Bagel
Avocado, sauteed mushroom, vine roasted tomato, baby spinach & vegan mayo on a multigrain bagel.525 kcal
£5.00Vegan
🥣 Soups 🥣
Hearty and warming. Add a sourdough roll + butter for extra deliciousness.
Souper Green Soup - Large
Souper healthy, vegan pea and roasted garlic soup, packed with vitamin C.232 kcal
£6.45VeganBritish Chicken Soup - Large
British chicken, carrots, celery and orzo pasta in a wholesome chicken broth185 kcal
£6.45Thai Green Lentil Soup - Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£6.45VeganWinter Vegetable - Large
Hearty and warming seasonal soup with cauliflower, carrot, celery, leek, borlotti beans and barley.163 kcal
£6.45Vegan
🌱 Vegan🌱
Sweet Potato & Chickpea Pure Bowl
Vietnamese style coconut curry with sweet potato and chickpeas, topped with quick-pickled vegetables and coconut yoghurt, served on our wholegrain rice.490 kcal
£9.70VeganThai Green Lentil Soup - Large
Thai-inspired soup with lentils, spinach, lemongrass and coconut.312 kcal
£6.45VeganWinter Vegetable - Large
Hearty and warming seasonal soup with cauliflower, carrot, celery, leek, borlotti beans and barley.163 kcal
£6.45VeganGet Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.45VeganBrain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
£4.45VeganGet Vit Large
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
£8.25VeganPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.00VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.00VeganSuper Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.35Vegan24 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.85VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.20VeganCherry Cherry Good
Coconut pot topped with cherries and nutty granola.264 kcal
£4.70VeganBrain Boost Large
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
£8.25VeganRainbow Veg
Avocado, chargrilled veg, broccoli, pickled beetroot, kale, quick-pickled veg & omega seeds on crunchy cos. Tahini dressing on the side.372 kcal
£11.80VeganHass Queen Bagel
Avocado, sauteed mushroom, vine roasted tomato, baby spinach & vegan mayo on a multigrain bagel.525 kcal
£5.00VeganFalafalo Soldier
Sweet potato falafel, hummus, Pure slaw, toasted flaked almonds and Grandma’s dressing in a wheat bran wrap.683 kcal
£6.10Vegan
🍍 Sides & Desserts 🍍
Handmade and totally moreish, our sweet desserts and savoury sides make a perfect accompaniment to any meal.
25 gr Protein - Chicken & Hummus
British chargrilled chicken with hummus and mixed seeds.324 kcal
£4.7520 gr Protein - Chicken & Harissa
British chargrilled chicken with mixed seeds and harissa dip.186 kcal
£4.7510 gr Protein - Eggs & Spicy Greens
Free range poached eggs and spicy greens.126 kcal
£4.75VegetarianPeanut Butter Choc Pot
Our best ever vegan dessert pot made with dark chocolate, coconut yoghurt and Pip & NutTM peanut butter.216 kcal
£4.00VeganSuper Rice Pudding
A vegan rice pudding made with arborio rice, quinoa, coconut milk, agave nectar, orange zest and coconut chips.206 kcal
£4.00VeganSuper Fruit Salad
A large pot of Watermelon, Grapes, Mango and Apple.118 kcal
£5.35VeganSourdough Roll and Butter
Our signature sourdough roll with a golden crust, served with butter on the side.245 kcal
£2.35Vegetarian24 Carrot
Crunchy carrot batons with hummus.234 kcal
£3.85VeganMango & Pineapple Pot
Juicy mango and pineapple chunks.83 kcal
£4.20VeganBlueberries & Melon
Cantaloupe melon and blueberries.54 kcal
£4.15Vegan
🥄 Birchers & Yoghurts 🥄
Nutritious plant-based birchers and fruit-filled yoghurts.
Top Banana
Banana and blossom honey topped with probiotic Greek-style yoghurt and nutty granola338 kcal
£4.00VegetarianBerry Overnight Oats
Overnight oats soaked in a natural coconut yoghurt alternative, with omega seeds and topped with mixed berries.276 kcal
£4.35VeganRaspberry & Peanut Butter Yoghurt
High protein probiotic Greek-style yoghurt topped with raspberry compote and peanut butter .361 kcal
£4.35VegetarianRise & Shine Bircher
Swiss bircher made with gluten free oats, probiotic Greek-style yoghurt and blueberries.312 kcal
£4.10VegetarianGo Nuts Bircher
Swiss bircher made with gluten free oats, probiotic Greek-style yogurt, topped with almonds, pumpkin seeds, dates and hazelnuts.318 kcal
£4.20VegetarianCherry Cherry Good
Coconut pot topped with cherries and nutty granola.264 kcal
£4.70Vegan
🍪 Snacks & Treats 🍪
A carefully curated selection of deliciously indulgent treats, and vibrant fruit salads.
Blueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85VegetarianSalted Caramel Brownie
Deliciously indulgent salted caramel brownie.270 kcal
£3.50VegetarianPropercorn Sweet & Salty
Guilt-free and great tasting British popcorn.129 kcal
£2.00VeganBrown Bag Crisps - Sea Salt & Malt Vinegar
Best British potatoes baked and seasoned by small family-run company in Surrey.196 kcal
£2.00VegetarianBrown Bag Crisps - Lightly Salted
Best British potatoes baked and seasoned by small family-run company in Surrey206 kcal
£2.00VeganDark Chocolate & Hazelnut Cookie
Freshly baked each day.272 kcal
£3.40VegetarianOat & Cranberry Cookie
Freshly baked each day.246 kcal
£3.10VegetarianQuinoa Chips - Tomato & Garlic
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganQuinoa Chips - Sour Cream & Chive
Quinoa crisps are a healthy alternative to potato crisps, with no artificial colours, preservatives or additives.165 kcal
£2.50VeganPropercorn Lightly Sea Salted
Guilt-free and great tasting British popcorn.85 kcal
£2.00VeganTony's Chocolate - Milk Chocolate
Not just a classic milk chocolate bar, but our classic chocolate bar.256 kcal
£3.25VegetarianTony's Chocolate - Milk Caramel Sea Salt
Milk chocolate filled with crunchy caramel and a hint of sea salt.252 kcal
£3.25VegetarianTony's Chocolate - Dark Almond Sea Salt
This dark chocolate bar has got it all: almonds and sea salt.253 kcal
£3.25VeganPip & Nut Milk Chocolate Peanut Butter Cups
Two dark chocolate cups filled with deliciously smooth peanut butter. The perfect afternoon treat!202 kcal
£3.15VegetarianPip & Nut Dark Chocolate Almond Butter Cups
Two dark chocolate cups filled with deliciously smooth almond butter. The perfect afternoon treat!204 kcal
£3.15VeganApple, Raisin and Cinnamon Oat Bar Deliciously Ella
Sweet and chewy oat bar, baked in small batches. High in fibre and the perfect all day snack.213 kcal
£3.40VeganPeanut Butter Oat Bar Deliciously Ella
Sweet and chewy oat bar, baked in small batches. High in fibre and the perfect all day snack.230 kcal
£3.40VeganElla Salted Chocolate Almonds
Crunchy roasted almonds, sprinkled with sea salt and dipped in vegan chocolate with a cacao powder to finish.176 kcal
£2.50VeganElla Chocolate Orange Almonds
Crunchy roasted almonds, lightly dipped in chocolate mixed with a zesty hint of orange.179 kcal
£2.50VeganElla Cacao Almond Energy Ball
Chocolatey energy ball, made with just four ingredients, dates, almonds, cacao and almond butter.162 kcal
£3.70VeganPaprika and Chilli Brave
British grown roasted peas. Low calorie and high in protein and fibre.132 kcal
£2.50VeganSea Salt and Vinegar Brave
British grown roasted peas. Low calorie and high in protein and fibre.134 kcal
£2.50VeganBrown Bag Crisps - Oak Smoked Chilli
Best British potatoes baked and seasoned by small family-run company in Surrey.199 kcal
£2.00VeganBrown Bag Crisps - Cheddar & Onion
Best British potatoes baked and seasoned by small family-run company in Surrey.200 kcal
£2.00Vegetarian
🥐 Pastries & Muffins 🥐
Flaky, buttery pastries and springy, flavourful muffins. Resistance is futile…
Plain Croissant
Traditional all-butter croissant, perfectly baked for deliciously flaky layers.348 kcal
£2.90VegetarianBlueberry Muffin
Our take on the classic breakfast muffin, filled with juicy blueberries and topped with cinnamon crumble.405 kcal
£4.00VegetarianApple, Bran & Cinnamon Muffin
Wholesome apple, bran & cinnamon muffin dusted with bran.308 kcal
£3.85Vegetarian
🍓 Smoothies, Juices & Shots 🍓
Freshly blended smoothies, cold-pressed juices and nutrient packed shots.
Get Vit Regular
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.133 kcal
£4.45VeganPure Protein Regular
Oat milk, vanilla protein, blueberries, strawberries & almond butter.165 kcal
£4.75VeganBrain Boost Regular
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.268 kcal
£4.45VeganGet Vit Large
Mango, coconut yoghurt, apple juice, spinach and fresh ginger.266 kcal
£8.25VeganPRESS - The Immunity Shot
Give your body a boost with a blend of ginger, turmeric, apple cider vinegar and black pepper.34 kcal
£3.55VeganDaily Sweet Greens 250ml
The original green juice! Balances both sweet apple and leafy green flavours, making it a perfect addition to your day.0 kcal
£5.45Orange Juice 250ml
Made from 100% freshly pressed oranges, with no additives or sweeteners.0 kcal
£3.85Ginger Shot
Kickstart your day with a zesty shot of ginger, apple and lemon. This little health hit will ease digestion and help ward off harmful bacteria, perfect for supporting immunity.0 kcal
£3.55Pure Protein Large
Oat milk, vanilla protein, blueberries, strawberries & almond butter.329 kcal
£8.70VeganBrain Boost Large
Almond milk, banana, dates, Pip & Nut peanut butter and cacao nibs.535 kcal
£8.25Vegan
🧊 Iced Drinks 🧊
Keeping it cool 😎. Thirst quenching, barista made drinks – over ice.
Iced Americano
Made with locally roasted 100% Arabica coffee beans.1 kcal
£3.55VeganPure Matcha
Our straight-up, no-frills iced matcha latte made with creamy oat milk, organic ceremonial matcha and ice. Simple and satisfying. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.192 kcal
£4.25VeganIced Latte
Made with locally roasted 100% Arabica coffee beans.228 kcal
£4.05Vegetarian
🥤 Cold Drinks 🥤
Stay hydrated with these cold drink classics.
Belu Water - Still
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.55VeganBelu Water - Sparkling
100% fully recyclable bottles, made from 50% recycled plastic.0 kcal
£2.40VeganTrip - Elderflower & Mint
Trip Elderflower & Mint: Elderflower Mint infused with 15MG CBD, crafted for stress-free sipping.19 kcal
£4.25VeganTrip - Peach & Ginger
Trip Peach & Ginger: Peach Ginger, infused with 15MG CBD - for guilt-free good times.21 kcal
£4.25VeganDash Lime 330ml
Dash Lime 330ml7 kcal
£3.00VeganDash Peach 330ml
Flavoured soda water, made with real fruit. No sugar, no added sweetners and no calories. Choose from Lemon, Peach and Raspberry.3 kcal
£3.00VeganDash Raspberry 330ml
Flavoured soda water, made with real fruit. No sugar, no added sweetners and no calories. Choose from Lemon, Peach and Raspberry.3 kcal
£3.00VeganDiet Coke 330ml
No calories, no sugar.1 kcal
£2.20VeganCoke Zero 330ml
No calories, no sugar.0 kcal
£2.20Vegan
☕ Coffee & Hot Drinks ☕
Our coffee is made from locally roasted, 100% Arabica beans, which are ground to order for maximum flavour. We serve our coffee with organic milk, or your choice of plant milk at no extra cost.
Regular - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top.228 kcal
£4.40VegetarianLarge - Latte
Double shot of espresso topped with your choice of steamed milk with a foam top. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!75 kcal
£4.85VegetarianFlat White
Double shot of espresso topped with your choice of velvety, foamed milk.144 kcal
£4.40VegetarianRegular - Cappuccino
Double shot of espresso topped with your choice of foamed milk.186 kcal
£4.40VegetarianRegular - English Breakfast Tea
English Breakfast leaf tea with your choice of milk.1 kcal
£2.85VegetarianLarge - Cappuccino
Double shot of espresso topped with your choice of foamed milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!71 kcal
£4.40VegetarianRegular - Americano
Double shot of espresso with hot water, served with your choice of milk.1 kcal
£3.55VeganLarge - Black Americano
Double shot of espresso with hot water, served with your choice of milk. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!0 kcal
£4.40VeganEspresso
Double shot of our 100% Arabica coffee.1 kcal
£2.80VeganCortado
A double shot of espresso with an equal measure of textured milk.80 kcal
£3.55VegetarianMacchiato
Double shot of espresso lightly topped with your choice of foamed milk.44 kcal
£3.20VegetarianRegular - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate.306 kcal
£4.75VegetarianLarge - Mocha
Double shot of espresso topped with your choice of steamed milk and 58% cocoa chocolate. Bring your reusable cup (select below) and we'll add £1 of Pure Coins to your online Wallet to spend as you like!89 kcal
£5.20VegetarianRegular - Matcha
Our straight-up matcha latte made with creamy oat milk and organic ceremonial grade matcha. Add a little flavour if you fancy, choose from vanilla, caramel or hazelnut syrup.147 kcal
£4.40VeganRegular - Chai Latte
Spiced black tea with your choice of steamed milk.334 kcal
£4.45VegetarianHot Chocolate
58% cocoa chocolate with your choice of steamed milk.291 kcal
£4.50VegetarianRegular - Earl Grey Tea
Earl Grey leaf tea with your choice of milk.1 kcal
£2.85VegetarianRegular - Green Tea
Green leaf tea.1 kcal
£2.85VeganRegular - Peppermint Tea
Peppermint leaf tea.1 kcal
£2.85Vegan